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Is the DTC Model a Good Fit for You?
Take this assessment to evaluate your organization’s readiness for a DTC.
2022 Consumer Behavior Trends
New Treasure Data survey shows consumers favor DTC brands, loyalty rewards, and preference towards flexible financing options.
The CPG Guide to Accelerating Digital Transformation
Find out how CPG brands are finally getting the customer data they need for DTC marketing and optimizing their cross-functional operations
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CDP vs. DMP: Was ist der Unterschied?
Von der Integration von First-Party-Daten bis zur Umsetzung einer gezielteren Kundenkommunikation – in diesem Leitfaden von Treasure Data erfahren Sie alles, was Sie über Datenplattformen wissen müssen.
Ultimativer RFP-Leitfaden für Ihre CDP
Diese RFP-Vorlage von Treasure Data hilft Ihnen dabei herauszufinden, welche Lösung zu Ihren Prozessen und bestehenden Systemen passt.
AbInBev Fallstudie
Wie der Brauerei-Gigant die Treasure Data CDP für seine digitale Transformation herausragende CX und das globale Customer Data Management einsetzt
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AbInBev Fallstudie
Wie der Brauerei-Gigant die Treasure Data CDP für seine digitale Transformation herausragende CX und das globale Customer Data Management einsetzt
Customer Data Platforms (CDP) – Der komplette Ratgeber
Sie suchen nach einer CDP, wissen aber nicht, welche zu Ihnen passt? Der Ratgeber von Treasure Data unterstützt Sie dabei, die richtige Wahl für Ihr Unternehmen zu treffen ➡️
CDP vs. DMP: Was ist der Unterschied?
Von der Integration von First-Party-Daten bis zur Umsetzung einer gezielteren Kundenkommunikation – in diesem Leitfaden von Treasure Data erfahren Sie alles, was Sie über Datenplattformen wissen müssen.
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Subaru Fallstudie
Subaru erzielt bei seinen Klickraten für Anzeigen eine Steigerung von 350 Prozent
CDP vs. DMP: Was ist der Unterschied?
Von der Integration von First-Party-Daten bis zur Umsetzung einer gezielteren Kundenkommunikation – in diesem Leitfaden von Treasure Data erfahren Sie alles, was Sie über Datenplattformen wissen müssen.
AbInBev Fallstudie
Wie der Brauerei-Gigant die Treasure Data CDP für seine digitale Transformation herausragende CX und das globale Customer Data Management einsetzt
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How to Leverage Data for Business Efficiency
Learn how to tackle the most common customer data strategy challenges.
Preparing for a Future Without Third-party Cookies
How will you and your competition adjust to life after cookies and IDFA?
The Data-Driven Marketer’s Guide to Data Enrichment
How to create a data enrichment process for impactful audience insights.
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Caso práctico - La receta de ABinBev para la excelencia en el marketing
Conozca cómo el gigante cervecero utiliza Treasure Data CDP para su transformación digital y la gestión global de datos de clientes aquí.
Caso práctico - Cómo Shiseido gana con la personalización
Descubra cómo una de las principales empresas de cosmética del mundo utiliza su aplicación de programa de fidelización como puente entre los mundos online y offline aquí.
Caso práctico - Un 46% más de ventas gracias a los cupones personalizados
Descubra cómo Muji une de forma escalable las fuentes de datos para beneficiarse de más ventas en la tienda gracias a los perfiles de clientes de 360 grados.
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CDP vs. DMP: ¿Cuál es la diferencia?
Descubra cómo una de las principales empresas de cosmética del mundo utiliza su aplicación de programa de fidelización como puente entre los mundos online y offline aquí.
Caso práctico - Cómo Shiseido gana con la personalización
Descubra cómo una de las principales empresas de cosmética del mundo utiliza su aplicación de programa de fidelización como puente entre los mundos online y offline aquí.
Guía definitiva de RFP para plataformas de datos de clientes
La guía definitiva de Treasure Data sobre RFPs de CDP. Incluye una plantilla de muestra gratuita.
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Caso práctico - La receta de ABinBev para la excelencia en el marketing
Conozca cómo el gigante cervecero utiliza Treasure Data CDP para su transformación digital y la gestión global de datos de clientes aquí.
La guía completa sobre las plataformas de datos de clientes
¿Qué es un CDP y qué papel desempeña en la protección de datos y el cumplimiento de la normativa?
CDP vs. DMP: ¿Cuál es la diferencia?
¿Sustituyen las plataformas de datos de clientes a las plataformas de gestión de datos? ¿En qué se diferencian?
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La guía completa sobre las plataformas de datos de clientes
¿Qué es un CDP y qué papel desempeña en la protección de datos y el cumplimiento de la normativa?
Caso práctico - Cómo Shiseido gana con la personalización
Descubra cómo una de las principales empresas de cosmética del mundo utiliza su aplicación de programa de fidelización como puente entre los mundos online y offline aquí.
Guía definitiva de RFP para plataformas de datos de clientes
La guía definitiva de Treasure Data sobre RFPs de CDP. Incluye una plantilla de muestra gratuita.
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Report: Understanding the New Healthcare Provider Journey
New data shows what HCPs want from pharma brands to improve experiences.
Treasure Data for Life Sci & Pharma
Transform HCP experiences with Treasure Data's Customer Data Cloud
Understanding the Pharma Marketing Tech Stack
Explore differences between CDPs and CRM systems, and how they work together.
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CDP ou DMP - quelle est la différence ?
Description: De l'intégration des données first party à la mise en œuvre d'une communication client plus ciblée, ce guide de Treasure Data vous dit tout ce que vous devez savoir sur les plateformes de données.
Le Guide ultime des RFP pour votre CDP
Ce modèle de RFP de Treasure Data vous aide à déterminer quelle solution répond le mieux à vos processus et à vos systèmes existants.
Étude de cas AbInBev
Comment le géant de la bière utilise la CDP Treasure Data pour sa transformation digitale, une CX exceptionnelle et la gestion globale des données clients.
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Étude de cas AbInBev
Comment le géant de la bière utilise la CDP Treasure Data pour sa transformation digitale, une CX exceptionnelle et la gestion globale des données clients.
Customer Data Platforms (CDP) – Le guide complet
Vous êtes à la recherche d'une CDP, mais vous ne savez pas laquelle vous convient le mieux ? Le guide de Treasure Data vous aide à faire le bon choix pour votre entreprise ➡️
Le Guide ultime des RFP pour votre CDP
Ce modèle de RFP de Treasure Data vous aide à déterminer quelle solution répond le mieux à vos processus et à vos systèmes existants.
You’ll receive your download link shortly via email. Enjoy!
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Étude de cas AbInBev
Comment le géant de la bière utilise la CDP Treasure Data pour sa transformation digitale, une CX exceptionnelle et la gestion globale des données clients.
Customer Data Platforms (CDP) – Le guide complet
Vous êtes à la recherche d'une CDP, mais vous ne savez pas laquelle vous convient le mieux ? Le guide de Treasure Data vous aide à faire le bon choix pour votre entreprise ➡️
CDP ou DMP - quelle est la différence ?
De l'intégration des données first party à la mise en œuvre d'une communication client plus ciblée, ce guide de Treasure Data vous dit tout ce que vous devez savoir sur les plateformes de données.
You’ll receive your download link shortly via email. Enjoy!
For anything else, please email or call us at +1 (866) 899-5386.
You may also be interested in
CDP ou DMP - quelle est la différence ?
De l'intégration des données first party à la mise en œuvre d'une communication client plus ciblée, ce guide de Treasure Data vous dit tout ce que vous devez savoir sur les plateformes de données.
Étude de cas AbInBev
Comment le géant de la bière utilise la CDP Treasure Data pour sa transformation digitale, une CX exceptionnelle et la gestion globale des données clients.
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Making the Right Choice Between Composable or Integrated CDP
Build or buy? The CDP Institute discusses the many factors you should consider.
How to Optimize Your First-party Data Strategy
Learn why you need a first-party data strategy powered by data enrichment.
Learn How Other Pros Use Data Profitably
Description: What is customer data management (CDM), why it matters, and how to do it right
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How to Optimize Your First-party Data Strategy
Learn why you need a first-party data strategy powered by data enrichment.
Future-Proofing Your Data Governance Strategy
Explore the three pillars of a future-proof data governance strategy.
Why You Need a Customer Data Privacy Policy
Learn what it takes to implement a data privacy policy in your organization.
We look forward to seeing you at DMEXCO.
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How to Optimize Your First-party Data Strategy
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The New Playbook For Data-driven Retail
Learn how to harness the value of customer data with the right data strategy....
How are companies leading the charge on CX today?
Discover how brands are prioritizing CX initiatives within their organizations.
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How to Optimize Your First-party Data Strategy
Learn why you need a first-party data strategy powered by data enrichment.
CDP Benefits, Challenges and Usage
Compare solution providers in this Advertiser Perceptions CDP Benchmark Study
Making the Right Choice Between Composable or Integrated CDP
Build or buy? The CDP Institute discusses the many factors you should consider.
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How to Optimize Your First-Party Data Strategy
Learn why you need a first-party data strategy powered by data enrichment.
Consumer Mega Trends in Food & Beverage eCommerce
Trends to look out for to stay competitive in a growing CPG marketplace.
Data is Overwhelming—It Doesn’t Have to Be
Futurum Research explores how CDPs can help consumer goods companies with data.
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For anything else, please email or call us at +1 (866) 899-5386.
You may also be interested in
How to Optimize Your First-Party Data Strategy
Learn why you need a first-party data strategy powered by data enrichment.
Consumer Mega Trends in Food & Beverage eCommerce
Trends to look out for to stay competitive in a growing CPG marketplace.
Data is Overwhelming—It Doesn’t Have to Be
Futurum Research explores how CDPs can help consumer goods companies with data.
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Data Enrichment for Cookieless Marketing
Learn why you need a first-party data strategy powered by data enrichment.
Better Decisions: A Spotlight on Data Efficiency
Research reveals consumer sentiment on data privacy amid economic uncertainty.
How Do You Calculate Your CDP ROI?
Learn how in this free Forrester Consulting Total Economic Impact™️ Study
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What’s Next for Retail’s Digital Transformation?
Find out what retailers need to do next to remain relevant and profitable.
Quelles sont les prochaines étapes de la transformation digitale du retail ?
Découvrez les prochaines étapes pour rester pertinents et rentables en retail.
Tendances en matière de comportement des consommateurs en 2022
Les consommateurs veulent des connexions plus directes avec retailers et marques
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Data is Overwhelming—It Doesn’t Have to Be
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Advertiser Perceptions: The CDP Value Chain
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Managing Data for AI: Role of the CDP
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Mapping the Customer Decision Journey
Improving marketing, optimizing CX, and driving more conversions.
Treasure Data Customer Journey Orchestration
Create customer journeys that take conversion to the next level, at scale.
Customer Journey Stages: Insights and Strategies
Discover how businesses can make the most of each customer journey stage.
“Treasure Data is our center of marketing…our key to how we’ll live in a cookieless world, in an even more digital environment, and still connect with our consumers.”
Luiz Gama
Senior Global Martech Manager, AB InBev
“The volume and variety of data we collect helps Subaru build customer loyalty and distinguish our brand for success in a highly competitive transportation market.”
Saito Kazutaka
General Manager of Digital Innovation, Subaru