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Ever Wonder What a Customer Data Platform Could Do for Your Bottom Line?
Treasure Data Customers Are Boosting Their Marketing ROI 802% with a Customer Data Platform
The State of CDPs: Data Unification, Activation & Compliance
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Orchestrate beautiful customer journeys with Treasure Data CDP
Find out how you can orchestrate beautiful customer journeys with Treasure Data…
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CDP Beyond Marketing: Sharing Data Across the Organization
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The Best Martech Stack & How to Future-proof It
A survey of 400+ martech decision makers and influencers reveals how companies achieve, optimize, and future-proof their martech stack. Get the report.
Powering Privacy Compliance with a CDP
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Starting a CDP project?
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Schedule Demo of Live Data Management Platform
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Top Ten Checklist for Enterprise Customer Data Platform
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Infographic: CDP vs. DMP—What’s the Difference?
Is your goal to improve ad campaigns or the entire customer experience?
Bridging Martech and Adtech: DMPs, CDPs, DSPs and Best Practices in Targeted Personalization
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The Forrester Wave™: Customer Analytics Technologies, Q3 2020
Looking for a proven customer analytics tool? The 2020 Forrester Wave Customer Analytics Technologies report identifies the 11 most influential leaders.
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A Brave, New, Cookie-less World
This quick guide looks at what the disappearance of third-party cookies means to marketers & what marketers can do to protect & leverage customer data.
The Forrester Wave: Real-Time Interaction Management, Q4 2020
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How-to Guide: Applying Marketing Analytics
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How CDPs Empower Empathy and Improve CLV
While many companies focus on improving data access for marketing and sales, they are missing out on data-enabling a key element of the customer experience—customer service.
Contact Center Trend: How CDPs Add Personalization to Customer Experience
In her three-part mini-webinar series, Sheila McGee-Smith shares how customer data platforms (CDPs) enable customer service agents to deliver personalized customer experiences with empathy.
CDP Deployment Guide: Lessons from the Field
Experienced marketers and deployment experts explain what’s critical to CDP marketing success.
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CDP Beyond Marketing: Sharing Data Across the Organization
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CDPs for Contact Center Transformation
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CDP Helps AB InBev Achieve Global Security & Privacy Compliance
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CDP Beyond Marketing: Sharing Data Across the Organization
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The Forrester Wave: Real-Time Interaction Management, Q4 2020
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Does Gartner Have a CDP Magic Quadrant?
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Customer Data Maturity: Strategies, Capabilities & Trends
We surveyed 491 professionals knowledgeable about their companies’ customer...
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How CDPs Add Personalization to Customer Experience
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How to Leverage a Customer Data Platform for Contact Center Success
Learn the importance of making customer data visible to contact center agents.
How CDPs Empower Empathy and Improve CLV
Discover how to give agents visibility into the entire customer journey.
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What’s Next for Retail’s Digital Transformation?
Find out what retailers need to do next to remain relevant and profitable.
How Retailers Are Driving Better Business Impact with Personalization
How do your company’s personalization efforts compare to other businesses?
2022 Consumer Behavior Trends
Did you know consumers want more direct connections with retailers and brands?
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Customer Data Maturity: Strategies, Capabilities & Trends
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CDP Beyond Marketing: Sharing Data Across the Organization
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Separating Myth from Reality: CDP Components and Composable CDPs
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CDP Beyond Marketing: Sharing Data Across the Organization
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Learn How Other Pros Use Data Profitably
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Precision Marketing in Life Sciences
Learn how pharma brands can use data to deliver personalized communications.
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How to Optimize Your Sales and Marketing with Customer Data
Understand CDP basics and best practices with our comprehensive guide.
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Report: Understanding the New Healthcare Provider Journey
New data shows what HCPs want from pharma brands to improve experiences.
Treasure Data for Life Sci & Pharma
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Understanding the Pharma Marketing Tech Stack
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How to Optimize Your First-party Data Strategy
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Discover how brands are prioritizing CX initiatives within their organizations.
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How to Optimize Your First-party Data Strategy
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CDP Benefits, Challenges and Usage
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Making the Right Choice Between Composable or Integrated CDP
Build or buy? The CDP Institute discusses the many factors you should consider.
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How to Optimize Your First-Party Data Strategy
Learn why you need a first-party data strategy powered by data enrichment.
Consumer Mega Trends in Food & Beverage eCommerce
Trends to look out for to stay competitive in a growing CPG marketplace.
Data is Overwhelming—It Doesn’t Have to Be
Futurum Research explores how CDPs can help consumer goods companies with data.
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How to Optimize Your First-Party Data Strategy
Learn why you need a first-party data strategy powered by data enrichment.
Consumer Mega Trends in Food & Beverage eCommerce
Trends to look out for to stay competitive in a growing CPG marketplace.
Data is Overwhelming—It Doesn’t Have to Be
Futurum Research explores how CDPs can help consumer goods companies with data.
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Data is Overwhelming—It Doesn’t Have to Be
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Advertiser Perceptions: The CDP Value Chain
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Managing Data for AI: Role of the CDP
Find out why investing in the right CDP is an important step for AI success.
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Mapping the Customer Decision Journey
Improving marketing, optimizing CX, and driving more conversions.
Treasure Data Customer Journey Orchestration
Create customer journeys that take conversion to the next level, at scale.
Customer Journey Stages: Insights and Strategies
Discover how businesses can make the most of each customer journey stage.
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How to Optimize Your First-Party Data Strategy
Learn why you need a first-party data strategy powered by data enrichment.
The New Playbook for Data-Driven Retail
Learn how retailers can unlock customer data value with the right strategy.
Advertiser Perceptions: The CDP Value Chain
Gain valuable insights into CDP selection, uses, and growth opportunities.
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Connect the Customer Journey Across All Stages
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Treasure Data CDP Use Cases for Retailers
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The New Playbook For Data-Driven Retail
Learn how to harness the value of customer data with the right data strategy.
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Integrate Customer Data & Insights
Securely turn customer data signals into action—all in a single system.
Increase Marketing & Operational Efficiency
Reduce costs and launch new products with speed and autonomy.
Create a Connected Customer Experience
Give customers a personalized experience across channels and brands.
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Connect the Customer Journey Across All Stages
How to create a great customer experience across all customer journey stages.
Treasure Data CDP Use Cases for Retailers
Explore how retailers can create connected customer experiences with a CDP.
The New Playbook for Data-Driven Retail
Learn how to harness the value of customer data with the right data strategy.
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Report: Understanding the New Healthcare Provider Journey
New data shows what HCPs want from pharma brands to improve experiences.
Leverage the Power of CDPs for Precision Marketing
Futurum Research explores the power of precision when engaging with HCPs.
Creating Connections That Will Unlock the Full Power of Data for Pharma
Treasure Data leaders explore digital trends defining pharma marketing today.
Comment Optimiser sa Stratégie First Party Data
Découvrez pourquoi vous avez besoin d'une stratégie de données first party alimentée par l'enrichissement des données.
Le guide du retail basé sur les données : comment développer votre stratégie ?
Découvrez comment les détaillants peuvent exploiter la valeur des données clients en adoptant la bonne stratégie.
La chaîne de valeur de la CDP
Obtenez des informations précieuses sur la sélection d'une CDP, son utilisation et les opportunités de croissance associées.
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Connect the Customer Journey Across All Stages
How to create a great customer experience across all customer journey stages.
Customer Case Study: Trifecta Nutrition
Learn how this DTC company uses its CDP to cut churn and feed growth.
Consumer Mega Trends in Food & Beverage E-commerce
Research report on how consumers have embraced e-commerce grocery shopping.
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Advertiser Perceptions: The CDP Value Chain
Gain valuable insights into CDP selection, uses, and growth opportunities.
How Do You Calculate Your CDP ROI?
Learn how in this free Forrester Consulting Total Economic Impact™️ Study
Securing Customer Trust in the Digital Age
Learn how brands can build consumer trust by focusing on data privacy.
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Here are your RFP Guide and Template
CDP RFP Template
Our comprehensive CDP RFP template provides a detailed breakdown of more than 200+ discovery questions across seven vital CDP evaluation categories.
CDP RFP Guide
Get the best CDP for your business! Our CDP RFP guide will help you create an RFP that will attract the best CDP vendors and streamline your selection process.
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Integrating Customer Data & Insights
Turn data into insights by integrating customer data in a centralized platform.
Increasing Marketing & Operational Efficiency
Improve efficiency and cut costs with direct access to privacy-compliant data.
Creating a Connected Customer Experience
Create personalized experiences at the right time, for the right customers.
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Securing Customer Trust in the Digital Age
Learn how brands can build consumer trust by focusing on data privacy.
Putting Privacy First: A Global Approach to Data Governance
Learn how global enterprises can achieve data privacy and governance.
How to Optimize Your First-Party Data Strategy
Learn why you need a first-party data strategy powered by data enrichment.
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Your Gartner® Reports Are Ready
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Your Gartner® Reports Are Ready
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2024 Gartner® Magic Quadrant™ for Customer Data Platforms
Explore why Gartner named Treasure Data a Leader.
2024 Gartner® Critical Capabilities for Customer Data Platforms
Gartner evaluates 17 CDP vendors and their capabilities.
Enterprise Customer Data Platforms for Dummies
Learn how to optimize your sales and marketing with customer data
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2024 Gartner® Critical Capabilities pour CDPs
Accédez à l'étude évaluant 17 éditeurs de CDP.
Treasure Data Nommé Leader par Gartner
Leader dans le Magic Quadrant™ 2024 Gartner® pour les Customer Data Platforms (CDP)
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Treasure Data Nommé Leader par Gartner
Leader dans le Magic Quadrant™ 2024 Gartner® pour les Customer Data Platforms (CDP)
2024 Gartner® Critical Capabilities pour CDPs
Accédez à l'étude évaluant 17 éditeurs de CDP.
“Treasure Data is our center of marketing…our key to how we’ll live in a cookieless world, in an even more digital environment, and still connect with our consumers.”
Luiz Gama
Senior Global Martech Manager, AB InBev
“The volume and variety of data we collect helps Subaru build customer loyalty and distinguish our brand for success in a highly competitive transportation market.”
Saito Kazutaka
General Manager of Digital Innovation, Subaru