Attract Customers, Build Relationships, Optimize Quickly

In this ever-changing marketing landscape, it’s critical to have solutions that adapt and grow with you. Treasure Data’s CDP for Marketing is flexible and future-proof, giving you everything you need to connect data points across complex customer journeys, create personalized experiences that perform and optimize your strategy with comprehensive cross-channel insights.

The customer journey has never been more complex, which means you need the ability to connect more data from more sources and make connections across more channels.

Give Each Customer a Personalized Experience

Contrary to popular belief, people don’t dislike marketing, they dislike invasive, irrelevant messages that get in their way. The antidote to this is to orchestrate continuous, personalized experiences that delight your customers with every interaction. Most personalization falls flat because it’s not relevant. It happens when systems and teams work in silos, and don’t share an actionable, single customer view that helps step up personalization in every campaign, channel and business unit. With Treasure Data’s CDP for Marketing, you don’t have to sacrifice quality or quantity. You (and your customers) can have it all.

Data security, consent, and regulation is only getting more complex, particularly for leading brands.

Make Your Marketing Strategy Future-Proof

With each interaction, your customers leave you hints and even open declarations of their intentions. With Treasure Data’s CDP for Marketing, you can collect with consent and centralize all data sources including behavioral data, offline data and historical data to build a complete picture. You can pick up on even the most subtle of cues and decode them to create experiences that recover cart abandoners, recommend future purchases or direct you to the right channels for the right message. Our machine learning and data science are the key to scaling to billions of interactions and delivering personalized experiences that meet each customer’s needs and can scale to millions across any channel.

Data security, consent, and regulation is only getting more complex, particularly for leading brands.
The customer journey has never been more complex, which means you need the ability to connect more data from more sources and make connections across more channels.

Personalization that Performs

Every marketer knows the struggle to create personalized experiences across social, email, digital advertising and offline channels. With Treasure Data’s CDP for Marketing, you can unify every bit of customer data across every source for easier, more accurate segmentation. Then, activate your segments with one click across the channels of your choice or with our journey orchestration solution that automatically moves your customers toward conversion.

The customer journey has never been more complex, which means you need the ability to connect more data from more sources and make connections across more channels.

Analyze, Adapt and Optimize

It’s hard enough to just analyze for success or failure, let alone figuring out how to optimize your campaigns and budgets, personalize and articulate your success to non-Marketing stakeholders. With Treasure Data’s CDP for Marketing, you have quick access to metrics that help you optimize like LTV (lifetime value), churn and ML models to assess RFM, MTA and recommend next best actions. You’ll gain both foresight and hindsight allowing you to A/B test, see the results of your campaigns and forecast the outcomes as you optimize.

The customer journey has never been more complex, which means you need the ability to connect more data from more sources and make connections across more channels.

Data Collection and Privacy

Marketers are on the front lines of the outcry for more privacy and more restriction around data collection. Many marketers already see the opportunity to craft responsible, engaging consent programs that build relationships across teams, channels and geographic locations. Treasure Data’s CDP for Marketing meets the requirements for the strictest CISOs, we safeguard your brand with security, end to end governance and consent management.

The customer journey has never been more complex, which means you need the ability to connect more data from more sources and make connections across more channels.
Data security, consent, and regulation is only getting more complex, particularly for leading brands.

Build Trust in a World Beyond Cookies

It’s never been more important to build trust with your customers, and prove the value you provide in return for customer data. In the not-too-far-off online landscape where cookies are gone, regulation is stricter and anonymity increases, you’ll need to own your customer data in order to personalize each interaction and effectively target your customers across channels. With Treasure Data’s CDP for Marketing , you’ll have your own customer data ecosystem, putting your customers at the center of everything and you in the driver’s seat.

Data security, consent, and regulation is only getting more complex, particularly for leading brands.

Customer Centric Marketing Starts Here

With Treasure Data’s CDP for Marketing, every interaction with your customers gets more personalized, more effective and more profitable. You’ll have one, unified foundation that resolves identities across all systems and triggers the right interactions at the right time wherever your customers interact with you.

Data security, consent, and regulation is only getting more complex, particularly for leading brands.
Treasure Data Marchitecture

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