CDP for Marketing

Contrary to popular belief, people don’t dislike ads, they dislike invasive, irrelevant messages that get in their way. The antidote to this is to deliver personalized experiences that delight your customers. Most personalization falls flat because it’s not relevant. Inaccurate personalization is frustrating for teams that invested much time and for the customer. It happens when businesses don’t have an actionable, single customer view that connects all of their data and insights across all engagement channels, to personalize. With Treasure Data’s CDP for Marketing, you don’t have to sacrifice quality or quantity. You (and your customers) can have it all.

With each interaction, your customers leave you hints and even open declarations of their intentions. With Treasure Data’s CDP for Marketing, you can collect with consent and centralize all data sources including behavioral data, offline data and historical data to build a complete picture. You can pick up on even the most subtle of cues and decode them to create experiences that recover cart abandoners, recommend future purchases or direct you to the right channels for the right message. Our machine learning and data science are the key to scaling to billions of interactions and delivering personalized experiences that meet each customer’s needs and can scale to millions across any channel.

Every marketer knows the struggle to create personalized experiences across social, email, digital advertising and offline channels. With Treasure Data’s CDP for Marketing, you can unify every bit of customer data across every source for easier, more accurate segmentation. Then, activate your segments with one click across the channels of your choice or with our journey orchestration solution that automatically moves your customers toward conversion.

It’s hard enough to just analyze for success or failure, let alone figuring out how to optimize your campaigns and budgets, personalize and articulate your success to non-Marketing stakeholders. With Treasure Data’s CDP for Marketing, you have quick access to metrics that help you optimize like LTV (lifetime value), churn and ML models to assess RFM, MTA and recommend next best actions. You’ll gain both foresight and hindsight allowing you to A/B test, see the results of your campaigns and forecast the outcomes as you optimize.

Marketers are on the front lines of the outcry for more privacy and more restriction around data collection. Many marketers already see the opportunity to craft responsible, engaging consent programs that build relationships across teams, channels and geographic locations. Treasure Data’s CDP for Marketing meets the requirements for the strictest CISOs, we safeguard your brand with security, end to end governance and consent management.

It’s never been more important to build trust with your customers, and prove the value you provide in return for customer data. In the not-too-far-off online landscape where cookies are gone, regulation is stricter and anonymity increases, you’ll need to own your customer data in order to personalize each interaction and effectively target your customers across channels. With Treasure Data’s CDP for Marketing , you’ll have your own customer data ecosystem, putting your customers at the center of everything and you in the driver’s seat.

With Treasure Data’s CDP for Marketing, every interaction with your customers gets more personalized, more effective and more profitable. You’ll have one, unified foundation that resolves identities across all systems and triggers the right interactions at the right time wherever your customers interact with you.