Automakers Have No Shortage of Customer Data

The challenge is connecting the data and making it actionable. Treasure Data easily connects automakers' digital ecosystems, drawing on all customer data, in any format, to create a personalized journey for each customer. Automakers can segment, personalize, trigger desired actions and ensure governance and security for all their customer data throughout the buying lifecycle.

Distill all your data.

Distill All Your Data

As customers demand personalized, relevant experiences, automakers have been investing in a large number of digital transformation initiatives. While each provides valuable data, the data from each is siloed and can be difficult to use in a meaningful way. With Treasure Data automakers can bring every piece of customer and prospect data into their digital ecosystem in a radically simplified way. This allows automakers to unify all online and offline data and maximize its value by creating rich customer profiles.

Data security, consent, and regulation is only getting more complex, particularly for leading brands.

Customer-centricity at Scale

Surfacing audience insight and deploying decision modeling make customer profile data actionable for marketers. Treasure Data gives automakers the ability to use data from across geographies and lifecycle stages, to optimize cross-channel engagement. This makes it simple for marketers to activate customer profiles across all endpoint systems (web, social, streaming, gaming) with no restrictions, at scale.

Data security, consent, and regulation is only getting more complex, particularly for leading brands.
Data on its own isn’t actionable. Artificial intelligence (AI) and machine learning (ML) turn data into meaningful audience insight and impact decision modeling.

AI-driven Relevance

Data on its own isn’t actionable. Artificial intelligence (AI) and machine learning (ML) turn data into meaningful audience insight and impact decision modeling. Treasure Data uses ML and AI to inform marketers of their target customers’ personalized preferences. Automakers have a longer buying cycle than most industries, making it crucially important that their data is being used to predict who is most likely to click, buy, defect, or convert.

Security and Privacy

Security and Privacy

Customer’s data must be safeguarded. With Treasure Data, security and privacy are built into the solution, ensuring that all data is handled within your compliance parameters. This enables marketers to focus on their objective — reaching customers in the way they want, when they want — rather than being bogged down by security and privacy protocols.

Security and Privacy

Treasure Data’s platform captures data from all points of the customer journey

Get a Demo

Trusted by the World’s Most Innovative Automakers

MarTech West
Automotive Success Guide (ebook)

Create a “Gold Standard” for automotive customer-experience data

Learn More

MarTech West
Treasure Data CDP at Subaru

Subaru puts data in the driver’s seat with Treasure Data

Learn More

MarTech West
Treasure Data for Automotive Manufacturers

Reinvent the vehicle buying experience and find customers you never knew existed

Learn More

See what our customers are saying

Talk with our experts

We understand that no two companies operate alike. Our professional services team can help you configure a self-managed solution that meets your budget. Our highly attentive technical support staff is always on hand whenever you need assistance.

Consult an Expert