Treasure Data’s Customer Data Platform for CPG Manufacturers

Treasure Data’s Customer Data Platform gives CPG manufacturers the power to personalize customer journeys through enrichment of first-party data, connected commerce, and predictive analytics. Our platform ingests and centralizes all types of data into a unified customer view so CPG companies can uncover new insights and opportunities for revenue. Treasure Data enables agile innovation so CPG players can quickly respond to shifting consumer demands.

Treasure Data allows CPG companies to personalize the entire consumer journey

Personalization that Performs

Treasure Data’s customer data platform allows CPG manufacturers and companies to personalize the entire consumer journey through enrichment of first-person data, connected commerce, and decision making powered by AI, predictive analytics, and Machine Learning capabilities.

Treasure Data ensures fast and agile innovation so CPG manufacturers can pivot quickly

Data-driven Flexibility

To keep up with rapidly evolving consumer demands, CPG manufacturers need to adapt or pivot as needed. The Treasure Data platform can quickly extend to different applications across the organization, providing CPG companies with agile collection, consolidation, and analysis of customer data.

Treasure Data ensures fast and agile innovation so CPG manufacturers can pivot quickly
Obtain one comprehensive view of your consumer by leveraging Treasure Data’s ability to ingest and manage all types of data, in any format, from any application.

One Platform for All of Your Customer Data

Obtain one comprehensive view of your customer by leveraging the Treasure Data CDP’s ability to ingest and manage all types of data, in any format, from any application. This provides CPG businesses with the insight necessary to identify new revenue opportunities.

Consumers demand much more from the brands they buy from today.

Meet Rising Customer Expectations

To ensure a high level of customer satisfaction, CPG companies need to go beyond simple demographics and understand the motivations driving purchase decisions. With full access to Treasure Data’s ecosystem of partners, CPG manufacturers can leverage additional capabilities to deepen connections with customers, as well as understand—and even shape—emerging trends.

Consumers demand much more from the brands they buy from today.
Obtain one comprehensive view of your consumer by leveraging Treasure Data’s ability to ingest and manage all types of data, in any format, from any application.

Spot Emerging Trends Early

At Treasure Data we understand how quickly the market is changing. That is why we offer our customers executive education programs, specialized training and opportunities for professional education and development. Identifying buying and attitudinal trends early allow CPG companies to leverage, even shape, emerging trends.

Discover Hidden Demand: A CPG Success Story

One CPG manufacturer that Treasure Data has helped is Lion Corp. The global CPG player leveraged Treasure Data CDP’s predictive analytics and targeting capabilities to predict what its customers wanted beyond existing products. Using consumer insights extracted by Treasure Data (such as daily shopping and lifestyle behaviors), Lion Corp developed new products that anticipated customer needs ahead of competitors. Lion Corp’s innovations included a phosphate-free detergent that met emerging consumer needs for sustainable products.

“The future of communication is not about the amount of reach, but about accurately reaching the target audience, penetrating the message, and empathizing with the product concept.”

 

Luiz Gama, Senior Global Martech Manager, AB InBev

Toru Hiruma
Director of Digital Communications Development Team, Lion Corp.

Treasure Data’s platform captures data from all points of the customer journey

Get a Demo

Check out our resources below to learn more about how customer data platforms can help CPG manufacturers drive growth.

CPG Brands
Treasure Data for CPG Brands

Reimagine CPG for higher growth, increased brand loyalty, and greater marketing ROI.

Learn More

Kirin
Treasure Data for Kirin

Kirin Powers Omnichannel Personalization with Treasure Data CDP.

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Lion
Treasure Data for Lion Corp.

CPG giant Lion Corp. uses a CDP to detect shifting consumer behavior.

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See what our customers are saying

Today’s Competitive CPG Market Demands a Commitment to Consumer Centricity

CPG companies are being tested like never before. In order to survive, they must be data-driven across all facets of the business. Treasure Data’s customer data platform for CPG manufacturers captures data from all points of the customer journey to create a single customer view. Our best-in-breed CDP enables consumer-centric personalization and empowers CPG businesses to uncover new opportunities for revenue.

We understand that no two companies operate alike. Our professional services team can help you configure a self-managed solution that meets your budget. Our highly attentive technical support staff is always on hand whenever you need assistance.

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