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Reinventing the CDP for the world’s largest companies. Recognized as a Leader by Gartner.

Gartner® names Treasure Data a Leader in the 2024 Magic Quadrant™ for Customer Data Platforms.

Gartner Magic Quadrant for CDPs

Get Magic QuadrantGet Critical Capabilities

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Reinventing the CDP for the world’s largest companies. Recognized as a Leader by Gartner.

Gartner® names Treasure Data a Leader in the 2024 Magic Quadrant™ for Customer Data Platforms.

Gartner Magic Quadrant for CDPs

Get Magic QuadrantGet Critical Capabilities

  • 30403
  • 30399

Reinventing the CDP for the world’s largest companies. Recognized as a Leader by Gartner.

Gartner® names Treasure Data a Leader in the 2024 Magic Quadrant™ for Customer Data Platforms.

Gartner Magic Quadrant for CDPs

Get Magic QuadrantGet Critical Capabilities

  • 1

Reinventing the CDP for the world’s largest companies. Recognized as a Leader by Gartner.

Gartner® names Treasure Data a Leader in the 2024 Magic Quadrant™ for Customer Data Platforms.

Gartner Magic Quadrant for CDPs

Get Magic QuadrantGet Critical Capabilities

Treasure Data empowers the world’s largest and most innovative companies to drive connected customer experiences that increase revenue and reduce costs. Built on a big data foundation of trust and scale, Treasure Data is a customer data platform (CDP) pioneer and continues to reinvent the CDP by putting AI and real-time experiences at the center of the customer journey. Our CDP gives customer-centric teams – marketing, sales, service, and more – the power to turn customer data into their greatest treasure.

Hundreds of Fortune 500 and Global 2000 companies rely on Treasure Data

Give every department the data and insights they need to increase sales and efficiency

Many companies use customer data platforms to help their marketing campaigns. But if you’re not activating customer data across every brand, on every channel, throughout the entire business, you’ve just created another data silo. We help enterprises overcome the data disconnect and give every role, whether customer facing or operations, a unified customer profile based on past interactions, real time behaviors, and AI-powered predictions.

Treasure Data Customer Data Cloud in Action

Case Studies

Shiseido Case Study

Growth

38% net Income growth YOY

Shiseido, the 5th largest cosmetics maker in the world, was operating from a combination of assumptions and disparate datasets. We unified Shiseido’s 80 years of collected data and enriched it with analytics. Shiseido could now create personalized communications built around behavior and preferences. Delighting customers resulted in 38% growth year over year.

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Muji Case Study

Efficiency

Saved $Millions in marketing costs

For Muji, not having enough data about customers weakened in-store sales and wasted resources on disjointed campaigns. With Treasure Data, Muji merged the physical and digital customer experiences and gave in-store customers relevant recommendations. Muji’s digital marketing got much better results: coupon redemption went up 100%, in-store revenue jumped 46%, and they saved millions in marketing costs.

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Subaru Case Study

Engagement

250% increase in conversion rate

Subaru collected tons of customer data, but because it was siloed, marketers relied on gut feelings and limited datasets for strategy. Now Subaru knows which customers are ready to buy. Predictive scoring and machine learning let Subaru personalize each customer experience, generating a 250% increase in conversion rate.

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US Soccer Case Study

Loyalty

350% higher renewal rate

Treasure Data powered U.S. Soccer’s digital transformation, helping U.S. Soccer create personalized experiences at scale for their customer loyalty program members. Fans approved and U.S. Soccer saw dramatic results: renewal rates jumped from 20% to 90%, an increase of 350%.

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Global Brands Need a Global Partner

Treasure Data partners with brands in more than 75 countries.

Treasure Data Office Locations
Treasure Data Delivers
Implementation Support
Global implementation and support

With data centers, teams, and partners around the world, you’ll have efficient deployment and flexible tools everywhere you need them.

Reduced Risk
Reduced risk

Customer Data Cloud provides the security, governance, and compliance tools you need to navigate complex global privacy requirements.

End-to-end solution
End-to-end solution

Deliver connected customer experiences across every channel and every department. For all of your brands, all around the world.

How Treasure Data Helps Create Connected Customer Experiences

Without Treasure Data

Data Silos & Assumptions

You’re collecting tons of data about your customers but you don’t ever get the full profile and teams operate in silos. Your customers don’t get the right campaigns at the right time.

Risky Data Governance

You’ve got to manage privacy and consent across channels, brands, and countries, but the process is cumbersome and the risks are high. Your IT and data teams are constantly bogged down with requests from marketing and sales.

Missed Opportunities

When departments operate from different datasets, it’s impossible to orchestrate a unified strategy. Sales, service, marketing and operations waste money and miss the mark.

Frustrated Customers

You make them repeat themselves again and again. You bombard them with ads for products they’ve already bought. They start to wonder why they should trust you with their data.

With Treasure Data

Universal Understanding

Use a single source of truth to create a connected customer experience. Know where your customers are in their journey, when they’re ready to buy, and even what future services or products they might need.

Robust Data Governance

Every part of your business operates in compliance because privacy and data governance are managed across every brand and every country. Your sales and marketing teams don’t waste IT time and resources because all customer-facing teams operate with privacy-compliant data. Your customer data is protected, and so are you.

Effective Strategies

Your teams share powerful tools that work around the world, across every channel and every brand. Because your entire organization is united around the customer, every department operates at its best, creating experiences that drive the business forward.

Engaged Customers

When you deliver connected customer experiences based on past history and current, real-time needs, you increase customer loyalty and value.

One Team, One Experience

Capture, analyze, and act on billions of customer data points. Empower every department to create a connected customer experience.

CDP for Marketing

CDP for Marketing

Attract customers, build relationships, optimize campaigns

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CDP for Sales

CDP for Sales

Use predictive analytics for better interactions and smoother sales

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CDP for Service

CDP for Service

Empower every agent to create exceptional customer experiences

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New to Enterprise CDP?

We’ve compiled resources to cover the basics and guide you through the selection process.

Connect the Customer Journey Across All Stages
Create Impactful Customer Journeys

Learn how to create a great customer experience across all customer journey stages.

Learn More

RFP Guide
6 Steps to Ensure CDP RFP Success

Looking for a CDP vendor? We provided the 6 essential RFP process steps to help you find the right CDP for you business.

Get Your Guide

The Complete Guide to CDP Platforms
The Complete Guide to CDP Platforms

Everything you ever wanted to know about Customer Data Platforms (CDPs) is in this guide: How they work, CDPs in personalized marketing & CX, CDP ROI…

Learn More

Don't Just Take Our Word For It

See why enterprises need Treasure Data

“Treasure Data is our center of marketing…our key to how we’ll live in a cookieless world, in an even more digital environment, and still connect with our consumers.”

Luiz Gama

Senior Global Martech Manager, AB InBev

“Treasure Data’s unified customer view transforms our customer touchpoints by allowing us to have more contextual interactions. Beyond digital marketing, we are in the process of leveraging Treasure Data at our contact center to improve our ability to convert the prospects into our customers.”

Deepak Bhosale

General Manager of IT, Asian Paints

“The platform has accelerated the Omnichannel journey and is a strategic lever for the next-best action. Treasure Data has the flexibility to integrate multiple sources including Web, CRM, email activities, event information, and third party sources.”

Sachin Hiray

VP Insights & Data, Capgemini

“It’s important for us to understand why our customers choose Subaru so that we can continue to meet and exceed their expectations. Treasure Data makes that understanding possible for us.”

Ito Takashi

General Manager of Digital Innovation, Subaru

“Treasure Data CDP is now our playground to understand our customers and do things like better targeting and segmentation, and predictive analytics. It’s also our single source of truth for the whole company, which is just what we needed.”

Tessa Bicard

VP of Marketing, Trifecta Nutrition

Treasure Data is Recognized as a CDP Leader

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A Worldwide Leader in IDC MarketScape: CDP for Data and Marketing Operations Users

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A Worldwide Leader in IDC MarketScape: CDP for Growth Companies

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More Analyst Firms, Industry, and Customer Recognition

G2 Leader Winter 2024

Market Leader for CDP 2022

Top-rated reviews on Trustradius

Top-rated reviews on Trustradius

Awards & Recognition

Get More From Your Customer Data With Treasure Data

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