The Right Journey for Every Customer
Build journeys without channel, stage, or departmental silos–or silos for batch vs. real-time data. Create the right experience for everyone, every time, without boundaries.We recently relaunched the Maruti Suzuki Rewards program, which used to be run with mostly offline data. We can get real-time data into our app because of Treasure Data, and link it with customer journeys for personalization. That is something we weren’t able to do before…Being able to optimize our marketing with such granular data from our Treasure Data CDP is really quite remarkable.”
Key features
1:1 engagement at every moment
Extend campaign orchestration to the relevant buying stage, activity, and channel, and orchestrate experiences at scale.Infuse relevance into every touchpoint
Take every interaction up a notch with data-driven insights and cross-channel intelligence. Dynamically inform all touchpoints for a continuous, meaningful conversation.Leap to the right path with journey jump
Navigate customers through personalized, multi-path journeys based on behavior. Boost engagement, increase ROI, and enhance retention, all while simplifying the complex omnichannel experience.Get granular insights
Connect activities and insights across business functions and channels with unified customer profiles, including website visits, customer service calls, and email clicks.Why orchestrate journeys in your CDP?
Batch and real time
Bring real-time decisions and triggers together with batch campaigns into a unified UI for more intelligent journeys. Dynamically identify and update customer journey stages based on real-time intent signals.
Learn moreCustomer-centric
Integrate customer data and insights across brands into AI-powered profiles that unite teams and systems around the customer.
Learn morePrivacy at scale
Ensure consistency throughout the customer journey with global privacy and consent model capabilities.
Learn moreEase of use
Eliminate complex, one-off integrations. Visually map and activate omnichannel journeys to personalize and optimize experiences across business units.
Learn moreBest of breed
Give teams the freedom to use their favorite tools, like Salesforce Marketing Cloud, Adobe Audience Manager, Braze, and other destinations, with journeys seamlessly orchestrated across all systems.
Learn moreChannel optimization
Get feedback from your campaigns by channel, cohort, and even individual, so you know what’s working best.
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