Real-Time and Batch Data Unified at the Profile Level

Don’t create separate customer data platforms (CDPs) for batch and real-time data. Do it all from one holistic customer profile. Available nowhere else.
One Customer Profile. Real-time and Batch Data Unified. Only with a Real-Time CDP

We can get real-time data into our app because of Treasure Data, and link it with customer journeys for personalization. That is something we weren’t able to do before … Being able to optimize our marketing with such granular data from our Treasure Data CDP is really quite remarkable.”

Vinay Pant

Maruti Suzuki India Ltd.

True single customer view

Truly see your customers with all batch and real-time behaviors and attributes combined

Journeys unburdened by data type

Build journeys without batch or real-time silos to deliver maximum relevance

Accurate identities

Leverage world class identity stitching, unified profile, segmentation, activation

Key features

Real-time ID unification

Identify customers and enrich their profiles in real time. Unify all batch and real-time data from all digital and physical customer interactions through flexible identity resolution that gives you the most accurate, complete customer profile available today.
Real-time ID unification

Real-time triggers

Listen for and process all customer-generated streaming events (e.g., abandon cart, abandon browse, form fill, reach loyalty status). While you still have their attention, personalize their experiences on any channel using triggered activations. Then enjoy the surge in conversions.
Real-time triggers

Real-time personalization

Engage your customers instantly on any channel by accessing and responding to customer-generated streaming events in real time. Personalize experiences for known and anonymous users.
Real-time Personalization

Why real-time and batch data together?

Data + decisions

Rich historical insights and cross-channel user behavior and attributes together enable real-time decisions. For all funnel stages and journey steps for known and unknown profiles.

Better accuracy

By bringing together batch and real-time customer data, you get the best of both worlds, enabling you to react in real-time with deeper insight and accuracy.

Ease-of-use + governance

An easy-to-use platform that brings together customer data, website personalization, and customer journey orchestration, combined with the scalability and built-in governance needed.   

Resources

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Keynote

Treasure Data CEO Kaz Ohta reveals real-time CDP

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Article

Reinventing ourselves: Unified batch + real-time CDP

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Session

Unlock real-time marketing excellence

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Deliver real-time personalization with a real-time CDP

Frequently Asked Questions