Learn More About Our Enterprise Customer Data Platform

Case Studies

Discover how a customer data platform enables data unification, analysis and activation of insights for the enterprise.

Leading Global Automaker

Unifying customer data to fuel revenue growth & maximize marketing efficiency.

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Global Gaming Company

Centralizing customer data & creating unified profiles creates $15M in savings.

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Danone Indonesia Case Study
Danone Indonesia

Connecting fragmented data sources to boost marketing and lower cost per lead.

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Guides & Cheatsheets

Enhance your knowledge of customer data platforms with these guides and cheatsheets.

CDP Use Cases for Pharma and Life Sciences

Explore the top CDP use cases for pharma and life sciences companies

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Contact Center Transformation Readiness Self-Assessment

Take this self-assessment to determine areas of opportunity for your contact center transformation.

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The Complete Guide to CDP Platforms

Everything you ever wanted to know about Customer Data Platforms (CDPs) is in…

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White Papers & Reports

Dive deep into the whys and hows of customer data platforms to gain a competitive advantage.

Advertiser Perceptions: The CDP Value Chain

Gain valuable insights into CDP selection, uses, and growth opportunities.

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Putting Privacy First: A Global Approach to Data Governance

Learn how global enterprises can achieve data privacy and governance.

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Better Decisions: A Spotlight on Data Efficiency in the United States

Marketers are under pressure to increase ROI amid economic uncertainty.

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Videos & Webinars

Watch on-demand webinars and videos to understand the many advantages of a customer data platform.

GDS Retail Summit: Customer Loyalty Panel

Watch this panel discussion to learn how to build customer loyalty.

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NRF Video: Big Ideas Session

Learn best practices around customer data and connected customer experiences.

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What is Connected Automotive Experience?

The digitization of car buying is here. Use your data to build a better buying…

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Privacy & Security Compliance

Understand how to be compliant, leveraging the power of a customer data platform.

The Marketer’s Guide to GDPR

In this white paper written by Treasure Data’s Marketing Director of ABM, you…

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Compliance Blog Series

GDPR is set to hit on May 25th, which, depending on which source you read, is…

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GDPR Guide for Google Analytics

Google Analytics is a part of almost every marketing stack, so updating Google…

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