Digital has become central to the customer journey, but it is still only part of the entire customer experience.
According to WBR Insights, 96% of retail leaders believe digital customer journeys are important for omnichannel. But, nearly half say tech and analytics gaps remain a challenge when connecting physical and digital experiences, and predicting consumer behavior.
WBR Insights surveyed 100 omnichannel retail professionals across the U.S. and Canada to explore how retailers are using customer centricity to create new buying experiences, improve loyalty, retention, and orchestrate new omnichannel customer journeys.
In this report, you’ll learn: