Why your business needs a

Customer Data Platform (CDP)

Why an enterprise customer data platform?

People are increasingly expecting more personalized content and better customer experiences, but not at any cost. For marketers, it means rethinking the pronouns you use to address them, the formats of content to reach them across devices, the promotions to offer them based on time and context, or the alerts and notifications to push when they step into a physical store. Customers want special attention, but they also want to understand what’s happening with their data.

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The key to unlock exceptional customer experiences

Why is a customer data platform (CDP) essential? Watch our CEO Kaz Ohta’s 1-minute answer to this question from an interview with Nasdaq.

Kaz Ohta and Mark Tack at Nasdaq: What is a CDP

It’s impossible to unearth the value of your customer data without the right CDP.

When there is no single source of truth that everyone agrees on, it’s impossible to create connected customer experiences, which impacts the bottom line.

But the right CDP makes it not just possible, but frictionless, to enable all teams with the same trusted source of truth. With our CDP, you can:

– Create the most accurate profile of your customers by unifying online and offline data from every new and historical source

– Fuel marketing, sales and service teams with the right intelligence to personalize and connect their interactions

– Use data to deepen your connection to customers in every corner of the world in a secure, privacy-compliant manner

Treasure Data enterprise customer data platform (CDP) helps marketers understand customer behavior across devices, locations and time

Why? Today’s omnichannel customers share their wants, needs and preferences everywhere–in the digital and physical worlds. Consider the typical car buying experience. Shoppers will:

Watch videos on websites and browse car shopping mobile apps and pricing tools.

Click auto ads on Facebook and open promotional emails.

Search Google for vehicle type, size and features.

Visit dealer locations for model availability and test drives.

The good news is, most companies collect this information from their customers with privacy in mind, and secure it in the form of 1st, 2nd and 3rd party data. This includes real-time, historical, known and anonymous identity, behavior, purchase and demographic data from cookies, device IDs, checkout baskets, mailing lists, loyalty programs, social media and point-of-sale (PoS) systems.

Using the Treasure Data Customer Data Platform, marketers get a 360-degree view of their customers for insights to know the customer, engage the customer and measure interactions to quantify return on investment.

Enterprise Customer Data Platform Diagram

Enterprise Customer Data Platform Diagram

Treasure Data enterprise-grade customer data platform enables marketing teams – with little IT involvement – to finally secure all the data they need to run relevant campaigns informed by every data point about the customer. This new short guide explains how to unlock your customer data for marketing advantage.

Can a CDP help you derive customer insights?

Getting buy-in on new technology can be a cumbersome process. With the help of our experts and solution partners, we'll help you identify data gaps and guide you to make the right data decisions by extracting the most business value out of your data.

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