Enterprise customer data platform provides

360° Customer View

Why an enterprise customer data platform?

People are increasingly expecting more personalized content and better customer experiences, but not at any cost. For marketers, it means rethinking the pronouns you use to address them, the formats of content to reach them across devices, the promotions to offer them based on time and context, or the alerts and notifications to push when they step into a physical store. Customers want special attention, but they also want to understand what’s happening with their data.

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So, marketers face a challenge: how to build this essential relationship with trust.

Amazon, Google, Facebook and Uber use customer data to deliver personalized experiences at scale–from personalized commerce to personalized information and communication to personalized transportation and hospitality. Soon it will be the norm for everyone and be done with privacy prioritized.

Proactively pave your path today, stay relevant and promote responsible marketing by using Treasure Data–the enterprise customer data platform.

Treasure Data enterprise customer data platform (CDP) helps marketers understand customer behavior across devices, locations and time

Why? Today’s omnichannel customers share their wants, needs and preferences everywhere–in the digital and physical worlds. Consider the typical car buying experience. Shoppers will:

Watch videos on websites and browse car shopping mobile apps and pricing tools.

Click auto ads on Facebook and open promotional emails.

Search Google for vehicle type, size and features.

Visit dealer locations for model availability and test drives.

The good news is, most companies collect this information from their customers with privacy in mind, and secure it in the form of 1st, 2nd and 3rd party data. This includes real-time, historical, known and anonymous identity, behavior, purchase and demographic data from cookies, device IDs, checkout baskets, mailing lists, loyalty programs, social media and point-of-sale (PoS) systems.

Using Treasure Data, marketers get a 360-degree view of their customers for insights to know the customer, engage the customer and measure interactions to quantify return on investment.

Enterprise Customer Data Platform Diagram

Enterprise Customer Data Platform Diagram

Treasure Data enterprise-grade customer data platform enables marketing teams – with little IT involvement – to finally secure all the data they need to run relevant campaigns informed by every data point about the customer. This new short guide explains how to unlock your customer data for marketing advantage.

Can a CDP help you derive customer insights?

Getting buy-in on new technology can be a cumbersome process. With the help of our experts and solution partners, we'll help you identify data gaps and guide you to make the right data decisions by extracting the most business value out of your data.

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