In this detailed white paper, the CDP Institute explains the differences between a CDP and DMP, how each works, and which is best for a variety of marketing use cases and applications.
Learn more about Customer Data Platforms vs. Data Management Platforms. The easy-to-understand descriptions and visuals show which is best for your marketing and strategic needs (including how they work together) with these example use cases:
Don’t end up with the wrong marketing technology for your organization’s needs! Get this free report to make the right choice between a CDP or DMP for marketing.