The Data-Driven Marketer’s Glossary of Marketing and Martech Terms A Ad Exchange Affiliate Marketing BC Customer Experience Customer Journey Customer Experience Strategy Customer Experience Management Customer Lifetime Value CDP (Customer Data Platform) Content Marketing Strategy Content Marketing Conversion Rate Optimization CPG Marketing D Data Visualization Tools Data Visualization DMP DMP Vendors Digital Experience Display Advertising Direct To Consumer Drip Marketing Demand Side Platform E Experiential Marketing Event Management Ecommerce Marketing Email Marketing FGHIJKLM Marketing Analytics Marketing Automation Mobile Marketing N Native Advertising O Omnichannel Marketing Omnichannel vs. Multichannel Marketing P Predictive Analytics Product Analytics Programmatic Advertising QR Retail Marketing Return On Ad Spend (ROAS) S SEO Analysis Social Media Analytics Tools Social Media Analytics Social Media Marketing Supply Side Platforms (SSPs) T Tag Management UVWXYZ
