The Data-Driven Marketer’s
Glossary of Marketing and Martech Terms
A
B
C
- Customer Experience
- Customer Journey
- Customer Experience Strategy
- Customer Experience Management
- CDP (Customer Data Platform)
- Content Marketing Strategy
- Content Marketing
- Conversion Rate Optimization
D
- Data Visualization Tools
- Data Visualization
- DMP
- Digital Experience
- Display Advertising
- Drip Marketing
- Demand Side Platform