Highlights of the Advertiser Perceptions CDP Benchmark Study

CDP Benefits, Challenges and Usage

How top CDPs compare across key categories

Advertiser Perceptions, a global leader in research-based business intelligence, examines the Customer Data Platform (CDP) market in this independent benchmark study.

Based on 231 in depth interviews of marketing, data science, and customer relationship professionals, the findings include:

  • Most common CDP objectives and use cases
  • Top benefits and challenges of using CDPs
  • How 15 prominent CDP providers compare across key CDP categories—scalability, data security, ID management and resolution, and vision and roadmap

Gain valuable insight into the CDP market with highlights from the Advertiser Perceptions CDP benchmark study. Download your copy today.

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