Enrich your knowledge of CDP
Featured Guides & Cheatsheets
The Dummies Guide to Enterprise Customer Data Platforms
This guide is designed to help marketers understand the implications of the unification of customer data to deliver personalization at scale. It talks about the protection of personally identifiable information — more important now than ever — as well as the power of tapping into AI and ML for predictive outcomes and advanced analysis.
Arm Treasure Data for Retail
Know and engage your customers across every channel to win more sales and gain deeper…
Starting a CDP project?
Get off to a fast start with our comprehensive CDP request for proposal (RFP)…
Retail Solution
Bridge in-store and online customer experiences with the Arm Retail Solution.
Data Sheet – Arm Treasure Data Customer Data Platform
Translate millions of data points into individual buyer profiles with Treasure…
Step-by-step CDP readiness
Best practices for enterprise Customer Data Platform (CDP) preparation
The Marketer’s Guide to GDPR
Learn about the challenges GDPR brings for roles associated with marketing and…
How IoT Data is Reshaping the Marketing Landscape
Defining the Internet of Things Landscape for Marketers...
The Dummies Guide to Enterprise Customer Data Platforms
Customer data platforms and how it can empower marketers – to leverage valuable…
Gaming – Arm Treasure Data for Studios
Understand your players, improve their experiences and keep them playing...
Gaming – Arm Treasure Data for Publishers
Drive your marketing strategy with insights from platforms, games and players –…
Get Marketing Data Requests Off Your Back(log) With a CDP
In this data economy, one of the busiest, most demanding jobs of all is that of…
Capability Checklist for an Enterprise Customer Data Platform
At this stage you no longer need convincing of the need for an enterprise CDP -…
Connecting the Customer Data Dots
How marketers can unlock customer insights to transform the customer…
Make Your Customer Data Platform a Corporate Asset
Three rules to help you not build yet another customer data silo.
Top Ten Checklist for Enterprise Customer Data Platform
The explosion of customer data has created many opportunities to adapt your…
Data Science Reading List
We've curated a list of links, as well as publications, to help you get started…
Overcoming the Challenges of Multi-Touch Attribution
You’ve heard of single touch attribution, like first touch or last touch.…
Customer Data Retail Ebook
Creating a Unified, Personalized Shopping Experience with Live Data.
Kafka Guide
Learn how to setup and integrate Apache Kafka and Fluentd so you can centralize…
Redshift COPY Guide
This guide takes you through sample COPY commands and syntax, importing data…
Jupyter and Pandas Cheatsheet
If you’ve ever wanted to learn more about how to setup and use Jupyter…
Digital Marketing Reading List
A compilation of free marketing tools, videos, blogs and a few "must have"…
Integrating Zapier with Treasure Data
Learn how to import any data source into Treasure Data with Zapier.
Search Salesforce Data Faster
Learn how to search SFDC data faster with Treasure Data with Elasticsearch.
Improve Dating Services Retention
Read about Tailoring Recommendations and Custom Analytics.
How to Ingest Data from Kinesis to Treasure Data
Learn how to ingest data from Amazon Kinesis to Treasure Data with Amazon…
