Enrich your knowledge of CDP
Guides & Cheatsheets
Featured Guides & Cheatsheets
Enterprise Customer Data Platforms for Dummies
This Dummies Guide explains how an enterprise CDP helps boost marketing and sales results by helping you personalize customer experience (CX) on a large scale.
Is the DTC Model a Good Fit for You?
Take this assessment to evaluate your organization’s readiness for a DTC…
Treasure Data in Action: Propensity Modeling
Propensity Modeling: Reduce Churn and Keep Your Customers Happy
Treasure Data in Action
Ad Suppression: Optimize Ad Spend by Suppressing Advertisements to Recent…
Data Sheet – CDP for Service
Give your agents access to real-time customer data for deeper engagement.
Treasure Data for Customer Service
Discover how Treasure Data CDP can impact your customer service organization.
Data Sheet – Treasure Data Journey Orchestration
Create customer journeys that take conversion to the next level, at scale
Treasure Data in Action
Targeted Email: Recognize Your Loyal Customers with a Personalized Reward
Contact Center Transformation Readiness Self-Assessment
Take this self-assessment to determine areas of opportunity for your contact…
Dummies Guide to Enterprise CDPs
Got customer data? Learn how to select the best enterprise CDP will help boost…
The Complete Guide to CDP Platforms
Everything you ever wanted to know about Customer Data Platforms (CDPs) is in…
Apply Marketing Analytics to Quickly Achieve Business Goals
This practical how-to guide maps the steps to achieve three high-value business…
A Brave, New, Cookie-less World
Don't just survive, but thrive in the cookie-less world. Let us show you how to…
Treasure Data for CPG Brands
Reimagine CPG for higher growth, increased brand loyalty, and greater marketing…
Mighty Guides: 7 Experts on Transforming Customer Experience with Data Insights
How to use data to gain knowledge, drive engagement, and acquire new customers.
Complete Series: The Data-Driven Marketer’s Guides
Uplevel your marketing with our guides to Identity Resolution, Multi-touch…
Automotive Success Guide (ebook)
Create a “Gold Standard” for automotive customer-experience data
Treasure Data for Automotive Manufacturers
Reinvent the vehicle buying experience and find customers you never knew…
Treasure Data for Retail
Know and engage your customers across every channel to win more sales.
Starting a CDP project?
Get off to a fast start with our comprehensive CDP request for proposal (RFP)…
Data Sheet – Treasure Data Customer Data Platform
Translate millions of data points into individual buyer profiles with Treasure…
How IoT Data is Reshaping the Marketing Landscape
Defining the Internet of Things Landscape for Marketers...
Gaming – Treasure Data for Publishers
Drive your marketing strategy with insights from platforms, games and players –…
Gaming – Treasure Data for Studios
Understand your players, improve their experiences and keep them playing...
Step-by-step CDP readiness
Best practices for enterprise Customer Data Platform (CDP) preparation
Connecting the Customer Data Dots
How marketers can unlock customer insights to transform the customer…
How to Ingest Data from Kinesis to Treasure Data
Learn how to ingest data from Amazon Kinesis to Treasure Data with Amazon…
Improve Dating Services Retention
Read about Tailoring Recommendations and Custom Analytics.
Search Salesforce Data Faster
Learn how to search SFDC data faster with Treasure Data with Elasticsearch.
Integrating Zapier with Treasure Data
Learn how to import any data source into Treasure Data with Zapier.
Digital Marketing Reading List
A compilation of free marketing tools, videos, blogs and a few "must have"…
Jupyter and Pandas Cheatsheet
If you’ve ever wanted to learn more about how to setup and use Jupyter…
Redshift COPY Guide
This guide takes you through sample COPY commands and syntax, importing data…
Kafka Guide
Learn how to setup and integrate Apache Kafka and Fluentd so you can centralize…
Customer Data Retail Ebook
Creating a Unified, Personalized Shopping Experience with Live Data.
Overcoming the Challenges of Multi-Touch Attribution
You’ve heard of single touch attribution, like first touch or last touch.…
Data Science Reading List
We've curated a list of links, as well as publications, to help you get started…
Top Ten Checklist for Enterprise Customer Data Platform
The explosion of customer data has created many opportunities to adapt your…
Make Your Customer Data Platform a Corporate Asset
Three rules to help you not build yet another customer data silo.
Capability Checklist for an Enterprise Customer Data Platform
At this stage you no longer need convincing of the need for an enterprise CDP -…
Get Marketing Data Requests Off Your Back(log) With a CDP
In this data economy, one of the busiest, most demanding jobs of all is that of…
The Marketer’s Guide to GDPR
Learn about the challenges GDPR brings for roles associated with marketing and…
