Enrich your knowledge of CDP

Guides & Cheatsheets

Is the DTC Model a Good Fit for You?

Take this assessment to evaluate your organization’s readiness for a DTC…

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Treasure Data in Action: Propensity Modeling

Propensity Modeling: Reduce Churn and Keep Your Customers Happy

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Treasure Data in Action

Ad Suppression: Optimize Ad Spend by Suppressing Advertisements to Recent…

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Treasure Data in Action

Lookalike Audiences: Find and Reach New Customers at Scale

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Data Sheet – CDP for Service

Give your agents access to real-time customer data for deeper engagement.

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Treasure Data for Customer Service

Discover how Treasure Data CDP can impact your customer service organization.

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Data Sheet – Treasure Data Journey Orchestration

Create customer journeys that take conversion to the next level, at scale

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Treasure Data in Action

Targeted Email: Recognize Your Loyal Customers with a Personalized Reward

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Contact Center Transformation Readiness Self-Assessment

Take this self-assessment to determine areas of opportunity for your contact…

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Dummies Guide to Enterprise CDPs

Got customer data? Learn how to select the best enterprise CDP will help boost…

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The Complete Guide to CDP Platforms

Everything you ever wanted to know about Customer Data Platforms (CDPs) is in…

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Apply Marketing Analytics to Quickly Achieve Business Goals

This practical how-to guide maps the steps to achieve three high-value business…

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A Brave, New, Cookie-less World

Don't just survive, but thrive in the cookie-less world. Let us show you how to…

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Treasure Data for CPG Brands

Reimagine CPG for higher growth, increased brand loyalty, and greater marketing…

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Mighty Guides: 7 Experts on Transforming Customer Experience with Data Insights

How to use data to gain knowledge, drive engagement, and acquire new customers.

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Complete Series: The Data-Driven Marketer’s Guides

Uplevel your marketing with our guides to Identity Resolution, Multi-touch…

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Automotive Success Guide (ebook)

Create a “Gold Standard” for automotive customer-experience data

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Treasure Data for Automotive Manufacturers

Reinvent the vehicle buying experience and find customers you never knew…

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Treasure Data for Retail

Know and engage your customers across every channel to win more sales.

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Get off to a fast start with our comprehensive CDP request for proposal (RFP) template.
Starting a CDP project?

Get off to a fast start with our comprehensive CDP request for proposal (RFP)…

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Treasure Data Support

Helping make your Customer Data Platform deployment a success!

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Data Sheet – Treasure Data Customer Data Platform

Translate millions of data points into individual buyer profiles with Treasure…

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How IoT Data is Reshaping the Marketing Landscape

Defining the Internet of Things Landscape for Marketers...

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Gaming – Treasure Data for Publishers

Drive your marketing strategy with insights from platforms, games and players –…

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Gaming – Treasure Data for Studios

Understand your players, improve their experiences and keep them playing...

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Step-by-step CDP readiness

Best practices for enterprise Customer Data Platform (CDP) preparation

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Connecting the Customer Data Dots

How marketers can unlock customer insights to transform the customer…

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How to Ingest Data from Kinesis to Treasure Data

Learn how to ingest data from Amazon Kinesis to Treasure Data with Amazon…

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Improve Dating Services Retention

Read about Tailoring Recommendations and Custom Analytics.

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Search Salesforce Data Faster

Learn how to search SFDC data faster with Treasure Data with Elasticsearch.

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Integrating Zapier with Treasure Data

Learn how to import any data source into Treasure Data with Zapier.

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Digital Marketing Reading List

A compilation of free marketing tools, videos, blogs and a few "must have"…

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Jupyter and Pandas Cheatsheet

If you’ve ever wanted to learn more about how to setup and use Jupyter…

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Redshift COPY Guide

This guide takes you through sample COPY commands and syntax, importing data…

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From Excel to SQL

Work with Excel pivot tables? You’re closer to SQL than you think.

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Kafka Guide

Learn how to setup and integrate Apache Kafka and Fluentd so you can centralize…

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Everything about HQL

Regardless of your level, this 33-page guide has something for you.

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Customer Data Retail Ebook

Creating a Unified, Personalized Shopping Experience with Live Data.

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Overcoming the Challenges of Multi-Touch Attribution

You’ve heard of single touch attribution, like first touch or last touch.…

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Data Science Reading List

We've curated a list of links, as well as publications, to help you get started…

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Top Ten Checklist for Enterprise Customer Data Platform

The explosion of customer data has created many opportunities to adapt your…

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Make Your Customer Data Platform a Corporate Asset

Three rules to help you not build yet another customer data silo.

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Capability Checklist for an Enterprise Customer Data Platform

At this stage you no longer need convincing of the need for an enterprise CDP -…

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Get Marketing Data Requests Off Your Back(log) With a CDP

In this data economy, one of the busiest, most demanding jobs of all is that of…

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The Marketer’s Guide to GDPR

Learn about the challenges GDPR brings for roles associated with marketing and…

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