Transform Life Sciences & Pharma Marketing with Customer Data Management

You already know how critical data is to your business—in R&D, manufacturing, and operations. A customer data platform (CDP) can transform your marketing, too. Use CDP-driven behavior analytics and personalization to build relationships with healthcare providers (HCP), target key physicians more precisely, and engage your customers more effectively.

Treasure Data Enterprise CDP powers some of the largest companies in pharmaceuticals, health and medical devices, genetics, and life sciences.

Market to the right healthcare provider, on the right channel, with the right customized messages at every step of your marketing and sales campaigns. Treasure Data backs your business with AI-driven insights and predictive modeling, including next best action, lead scoring and website personalization.

See how quickly our award-winning CDP delivers results—often within a single quarter.

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Break Down Silos to Use ALL Your Data for Personalized Marketing

For a full view of all your customers and influencers, Treasure Data Enterprise CDP unifies data from all the data sources your business currently uses, including:

  • Life Sciences and Biotech CRMs including Veeva
  • Pharmacy Research Services including IQVIA
  • Contact centers including Salesforce ServiceCloud and Zendesk
  • Campaign engagement
  • Web browsing
  • Mobile app data

Treasure Data Enterprise Customer Data Platform for Life Sciences

Campaign Management and Automation

Identify and engage with healthcare providers’s preferred communication channels and times to increase campaign performance

Field Sales Team Effectiveness

Identify field vacancy and dynamically assign healthcare providers calls and meetings

Lead Scoring

Prioritize leads for sales and initiate proactive marketing when the healthcare providers is receptive

Next Best Actions

AI triggers to request a meeting, send samples, or send invite to a webinar or training

Right Time, Right Channel

Send physicians educational and marketing content at the right time via their preferred channels

Website Personalization

Tailor appeals to healthcare providers’s interests

Leaders in the life science and pharma industries trust Treasure Data

“Treasure Data is being used by the marketing department for the purpose of connecting contacts from all channels. This helps with attribution modeling and identifying healthy marketing channels. The tool assists in collecting and organizing our data for the marketing mix as well as helping us identify new possibilities not tried in our industry.”

Marketing Manager, Large Hospital & Health Care Company

Explore Resources

IDC MarketScape: CDP For Data and Marketing Operations Users, 2022
IDC MarketScape: CDP For Data and Marketing Operations Users, 2022

Explore the first-ever market evaluation and learn why CDPs are more essential than ever.

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The State of CDPs: Data Unification, Activation & Compliance
The State of CDPs: Data Unification, Activation & Compliance

CDPs promise data integration, customer journey activation, creative…

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Forrester Study: Total Economic Impact of Treasure Data
Forrester Study: Total Economic Impact of Treasure Data

Forrester consulting did the math. See the impact Treasure Data CDP could…

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Talk with our experts

We understand that no two companies operate alike. Our professional services team can help you configure a self-managed solution that meets your budget. Our highly attentive technical support staff is always on hand whenever you need assistance.

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