Thought leadership coverage

Press & Media
How to Create a Customer Journey Map to Optimize Your Campaigns

READ ON Marketing Profs

The Modern Buyer’s Journey Needs Multi-Touch Attribution

READ ON CMSWire

Study: Retailers need to increase mobile shopping readiness

READ ON CSA

Delivering the Right Content at Each Step of Your Buyer’s Journey

READ ON CMSWire

Don’t Kid Yourself at Decision Time: Why Bad Data Is Worse than None

READ ON CMSWire

How long is the customer journey?

READ ON Retail Wire

Half of Organizations Send the Wrong Marketing Messages to Customers

READ ON Street Fight Magazine

How to Convince Wary Customers to Share Personal Information?

READ ON InformationWeek

State of the Customer Journey: Top Challenges and How to Tackle Them

READ ON CMSWire

Can personalization save retail?

READ ON TotalRetail

Siloes: The Top Challenge to Gain Insights from Data

READ ON Marketing Charts

Oracle and Adobe CDP war heats up, Salesforce close behind

READ ON TechTarget

Personalization is powerful, but still not a priority for many marketers

READ ON ClickZ

Want to Understand the Customer Journey? Tackle your Data Silos

READ ON Destination CBR

5 Marketing Lessons Everyone Can Learn From Beer

READ ON Destination CRM