Thought leadership coverage

Press & Media
The Future of Customer Service – Human or Machine Powered?

READ ON MarTech Advisor

Interview with Global Head of Marketing, Arm Treasure Data – Tom Treanor

READ ON MarTech Cube

2020 Predictions

READ ON InsideBigData

Arm Treasure Data: The most popular games aren’t necessarily using lots of microtransactions

READ ON VentureBeat

50% of Marketers are Hampered by Siloed Data

READ ON Business 2 Community

Finding the Right CDP for Your Business

READ ON CMSWire

Small Customer Data Platforms Fend Off Big Tech with Services

READ ON TechTarget

AR is big — 5G will make it huge

READ ON VentureBeat

Arm Treasure Data Introduces TreasureBoxes and Custom Scripts to Enable Faster Time-to-Value for Customers

READ ON Inside Big Data

How to Create a Customer Journey Map to Optimize Your Campaigns

READ ON Marketing Profs

The Modern Buyer’s Journey Needs Multi-Touch Attribution

READ ON CMSWire

Customer personalization relies on tools, tactics, metrics

READ ON TechTarget

Study: Retailers need to increase mobile shopping readiness

READ ON CSA

Delivering the Right Content at Each Step of Your Buyer’s Journey

READ ON CMSWire

Don’t Kid Yourself at Decision Time: Why Bad Data Is Worse than None

READ ON CMSWire