Thought leadership coverage
Press & Media
Don’t Kid Yourself at Decision Time: Why Bad Data Is Worse than None
How long is the customer journey?
Half of Organizations Send the Wrong Marketing Messages to Customers
How to Convince Wary Customers to Share Personal Information?
State of the Customer Journey: Top Challenges and How to Tackle Them
Siloes: The Top Challenge to Gain Insights from Data
Oracle and Adobe CDP war heats up, Salesforce close behind
Personalization is powerful, but still not a priority for many marketers
Want to Understand the Customer Journey? Tackle your Data Silos
5 Marketing Lessons Everyone Can Learn From Beer
Why Marketers Still Struggle With One-to-One Personalization
From Target To Shiseido, Retailers Are Tailoring Their Loyalty Programs With Custom Rewards
Choosing a CDP Vendor? 5 Questions to Ask Before Taking the Plunge
Inside the Promise of IoT in Retail