Thought leadership coverage
Press & Media
How to Create a Customer Journey Map to Optimize Your Campaigns
The Modern Buyer’s Journey Needs Multi-Touch Attribution
Study: Retailers need to increase mobile shopping readiness
Delivering the Right Content at Each Step of Your Buyer’s Journey
Don’t Kid Yourself at Decision Time: Why Bad Data Is Worse than None
How long is the customer journey?
Half of Organizations Send the Wrong Marketing Messages to Customers
How to Convince Wary Customers to Share Personal Information?
State of the Customer Journey: Top Challenges and How to Tackle Them
Can personalization save retail?
Siloes: The Top Challenge to Gain Insights from Data
Oracle and Adobe CDP war heats up, Salesforce close behind
Personalization is powerful, but still not a priority for many marketers
Want to Understand the Customer Journey? Tackle your Data Silos
