Thought leadership coverage

Press & Media

Don’t Kid Yourself at Decision Time: Why Bad Data Is Worse than None

READ ON CMSWire

How long is the customer journey?

READ ON Retail Wire

Half of Organizations Send the Wrong Marketing Messages to Customers

READ ON Street Fight Magazine

How to Convince Wary Customers to Share Personal Information?

READ ON InformationWeek

State of the Customer Journey: Top Challenges and How to Tackle Them

READ ON CMSWire

Siloes: The Top Challenge to Gain Insights from Data

READ ON Marketing Charts

Oracle and Adobe CDP war heats up, Salesforce close behind

READ ON TechTarget

Personalization is powerful, but still not a priority for many marketers

READ ON ClickZ

Want to Understand the Customer Journey? Tackle your Data Silos

READ ON Destination CBR

5 Marketing Lessons Everyone Can Learn From Beer

READ ON Destination CRM

Why Marketers Still Struggle With One-to-One Personalization

READ ON StreetFight Mag

From Target To Shiseido, Retailers Are Tailoring Their Loyalty Programs With Custom Rewards

READ ON PSFK

Choosing a CDP Vendor? 5 Questions to Ask Before Taking the Plunge

READ ON CMSWire

Inside the Promise of IoT in Retail

READ ON Total Retail

Are Machine Learning and AI the Path to Enhanced Personalization?

READ ON Retail Wire