The whys and hows of CDP
White Papers & Reports
Featured White Papers & Reports
Better Decisions: A Spotlight on Data Efficiency
Global research from Treasure Data reveals data challenges and shifts in consumer sentiment amid times of economic crisis. How will marketers adapt to drive ROI and meet consumer expectations?
Data is Overwhelming—It Doesn’t Have to Be
Futurum Research explores how CDPs can help consumer goods companies with data.
Putting Privacy First: A Global Approach to Data Governance
Learn how global enterprises can achieve data privacy and governance.
Managing Data for AI: Role of the CDP
Find out why investing in the right CDP is an important step for AI success.
Better Decisions: A Spotlight on Data Efficiency in the United States
Marketers are under pressure to increase ROI amid economic uncertainty.
Creating Connections That Will Unlock the Full Power of Data for Pharma
Treasure Data leaders explore digital trends defining pharma marketing today.
How Do You Calculate Your CDP ROI?
Learn how in this free Forrester Consulting Total Economic Impact™️ Study
How to Optimize Your First-party Data Strategy
Learn why you need a first-party data strategy powered by data enrichment.
Consumer Mega Trends in Food & Beverage eCommerce
Consumer expectations and upcoming opportunities for online food & beverage…
The Forrester Wave™: Customer Analytics Technologies, Q2 2022
Find out which 12 providers matter most and how they stack up.
Report: Understanding the New Healthcare Provider Journey
New data shows what HCPs want from pharma brands to improve experiences.
Making the Right Choice Between Composable or Integrated CDP
Build or buy? The CDP Institute discusses the many factors you should consider.
The CIO and CDO Customer Data Playbook
How CIOs and CDOs drive growth and personalize customer experiences with a CDP.
Treasure Data Customer Experience 2022 Survey
Forbes/Treasure Data study reveals how leaders are pursuing excellence in CX.
The New Playbook For Data-driven Retail
Learn how to harness the value of customer data with the right data strategy.…
CCW Market Study: State of Contact Center Technology
Learn how advances in contact center technology are improving CX and more.
How to Leverage a Customer Data Platform for Contact Center Success
Learn the importance of making customer data visible to contact center agents.
Learn How Other Pros Use Data Profitably
Get the full download on Customer Data Management—what it is, why you need it,…
IDC MarketScape: CDP For Data and Marketing Operations Users, 2022
Explore the first-ever market evaluation and learn about the CDP landscape.
The State of Customer Journey Management
How successful companies deliver seamless, omni-channel customer journeys.
APAC CDP Industry Update & CDP Expert Advice
The CDP Institute’s David Raab on CDP selection, digital transformation…
Growing CDP Adoption in EMEA
Where CDP use is increasing in Europe, and how it’s powering a marketing…
Level up your decision-making
How can you make better decisions, even when faced with disruption and…
Unified Data Operations and CX in 2022
This WBR Insights survey report explores how retailers intend to use customer…
CPG Guide to Accelerating Digital Transformation
Leverage customer data to innovate and improve customer experience and drive…
2022 Consumer Behavior Trends
New Treasure Data survey shows consumers favor DTC brands, loyalty rewards…
Retail TouchPoints: Loyalty, Redefined
Recapture customer loyalty with these five actions for refining and optimizing…
Customer Data Maturity: Strategies, Capabilities & Trends
We surveyed 491 professionals knowledgeable about their companies’ customer…
The Next Stage of Retail’s Digital Transformation
Retail TouchPoints explores what retailers need to do next to remain relevant &…
CDPs for Contact Center Transformation
Find out how customer data platforms empower contact center agents to deliver…
CDP Beyond Marketing: Sharing Data Across the Organization
From the CDP Institute, learn how today’s product development, sales, support &…
Drive Sales and Increase Brand Loyalty for Automotive Companies
Hey, auto makers and dealerships, are you stuck in the digital slow lane?
Automotive Customer-Centricity At Scale
Harnessing data to personalize the automotive customer experience
2021 Consumer Survey: Customer Service Expectations & Preferences
This new research will help you better understand what customers value most…
Where CDP Fits In Your Tech Stack
Find out how CDPs compare to DMPs, Master Data Management, Data Lakes, CRM and…
The Best Martech Stack & How to Future-proof It
How companies achieve, optimize, and future-proof their martech stack. Get the…
2021 Retail Survey: Consumers Preferences & Plans
Consumers’ plans, preferences and expectations for the 2021 holiday shopping…
Everything You Ever Wanted to Know About CDPs
Everything you ever wanted to know about Customer Data Platforms (CDPs) is in…
Marketing Without Third-Party Cookies & IDFAs
Ad Perceptions research says marketers are turning to CDPs and other…
Retail TouchPoints: Post-Covid Loyalty Strategies
What next? Retail TouchPoints explains new strategies to get and keep loyal…
CDPs: The New Table Stakes for CPG Companies
Futurum Research breaks down the latest trends in the CPG industry, including…
Retail & Consumer Industry Innovation in 2021
Find out how retailers are applying the lessons of 2020 to accelerate their…
The State of CDPs: Data Unification, Activation & Compliance
CDPs promise data integration, customer journey activation, creative…
Food Dive: Winning with DTC
Explore the rapidly changing landscape of the CPG industry and what’s needed to…
The 6-Step Guide to Consumer Engagement in the New Retail Economy
Based on eTail’s 2020 Retail Consumer Survey, this guide is jam-packed with…
The Times: Digital Transformation Report
Raconteur’s comprehensive report looks at how COVID has accelerated digital…
CDP vs. DMP—What’s the Difference? The CDP Institute Explains
Discover which is best for retargeting, new customer prospecting, CRM…
CDP Benefits, Challenges and Usage
Compare solution providers in this Advertiser Perceptions CDP Benchmark Study
Personalization Gains New Relevance as COVID-19 Challenges Brand Loyalties
Marketing experts and real-world marketers told “Retail TouchPoints” that…
Why Asia Remains a Retail Innovation Hub
Learn how CDPs help brands create profitable customer journeys in this Retail…
CDP Deployment Guide: Lessons from the Field
Experienced marketers and deployment experts explain what’s critical to CDP…
Treasure Data for CPG Brands
Reimagine CPG for higher growth, increased brand loyalty, and greater marketing…
How BI Turns Data to Measurable Insights
Learn how retailers are using BI programs to draw out valuable insights from…
Choosing the Right Enterprise Analytic Solution
Having the right analytic solution drives company performance - learn which one…
How to Engage Digital Shoppers in Stores
This WBR Insights research discusses the strategies retailers should consider…
MarTech Advisor: 6 Ways a CDP Can Transform CX Outcomes
Learn how to create a true omnichannel customer experience (CX) with the right…
Automotive Industry: Sharp Turns Ahead
How automakers and car dealers can compete more effectively in a data-driven…
Embrace Behavior-Rich Intent Data
This Retail TouchPoint special report outlines how retailers can use intent…
Powering Privacy Compliance with a CDP
CDP Institute founder and director David Raab explains how CDPs are…
eTail Report: Optimizing UX & Customer Involvement
How retailers are using AI, data solutions, and customer data to build lasting…
CDP Checklist: Will a CDP Help Retailers Compete?
Get answers to the top 5 questions for CIOs and CMOs.
Forbes Insights Report: Proving the Value of CX
Learn how to place customer experience at the center of your business.
Data Enrichment—The Data-Driven Marketer’s Guide
Learn how Treasure Data can help you create a continuous data enrichment…
Chief Marketer Special Report: The Power of Personalization
Could you be getting more out of the martech and customer data you already…
eTail Germany Report: The Evolution of Personalisation—Creating a Relationship Based on Data
Personalisation is paving the way for the future of marketing. Is your…
Retail TouchPoints Personalization Benchmark Study
Are your personalization efforts keeping up with consumer expectations? Find…
Retail Leadership Study: Retail CX and Data Strategies
Retailers are investing heavily in personalized CX and Customer Data Platforms…
Survey: Electronic Systems vs. Human Interactions
Do people prefer artificial intelligence and chatbots over human interaction?
Tricked Out—Exploring Gaming Microtransactions
We surveyed gamers to find out what produces the most financially devoted fans.
Bridging Physical and Digital Data
Combining Cross-Channel Shopper Insights for a Competitive Edge...
Collective intelligence: How brands and retailers both win with data-sharing
Retailers and brands are increasingly engaging in co-marketing campaigns with…
Thrive in Chaos with Data-driven Strategies
Refining Business Intelligence: Turning Today’s Data Tsunami into Actionable…
The State of the Customer Journey in 2019
“The State of the Customer Journey”—an Treasure Data exclusive report—reveals…
Free Future Stores Survey Research Report
See how data-driven insights are giving physical stores major makeovers…
Forbes Insights Report: The Clear Path to Personalization
See How Enterprises Like Yours Win (and Lose) with Omnichannel Personalization…
A Forbes CMO Practice Report for Marketing Effectiveness
Get practical advice on reducing the cost and complexity of holistic marketing…
What’s the #1 Critical Survival Skill for Retailers in 2019?
Find Out in this free retail touchpoints technology peview! Understand how…
Recognizing Your Customers as Individuals
Identity resolution is a systematic method used to untangle the complex web of…
Customer Data Platforms: Proving the Power of Your Content AND Your Ad Impact
What if you could prove to potential advertisers how much your ads and content…
Retail Touchpoints Research Report: Winning at Omnichannel Retail
This groundbreaking report is a must-read for everyone guiding strategies at…
The Rise of Amazon: How Retail CMOs Fight Back
US retailers are under tremendous pressure. Declining foot traffic, store…
Customer Segmentation: the ‘How’ and ‘Why’ of the Customer Journey
The retail sector is undergoing massive change, sending executive leadership…
Harness the Power of Predictive Analytics to Boost Marketing Results
Using Treasure Data enterprise Customer Data Platform for Predictive Scoring...
Harnessing Automotive Data Analytics
How the data explosion is changing the automotive industry...
Retail: Big Data, Bigger Profits
Today’s consumers expect personalization in exchange for loyalty...
The ROI in a Customer Data Platform
Investing in customer data management is a sure path to success...
Whitepaper: How Marketers Can Survive The IoT Data Deluge
Most marketers today already struggle to keep up with the waves of data that…
Building Trust Beyond Compliance
Learn how to set yourself up for success in the new regulatory environment with…
Enhancing the Customer Experience with IoT
Treasure Data's Enhancing the Customer Experience with IoT will take you to the…
Data Versus Goliath: Customer Data Strategies to Disrupt the Disruptor
This global survey, conducted by Forbes Insights and Treasure Data, polled 400…
The Data Explosion: Tracking Customers Across Movies, Games
Companies like Treasure Data are experienced in sifting through an amount of…
White Paper: Introduction to Customer Data Platforms
High level overview of the value and importance of CDP's to marketing, sales…
White Paper: Top Ten Checklist for Enterprise CDP
The explosion of customer data has created many opportunities to adapt your…
White Paper: Unlock Your Customer Data for Marketing Advantage
Discover how leading brands and digital disruptors use Treasure Data to…
Report: Continuing its trajectory, Treasure Data positions as enterprise customer data platform
Classifying Treasure Data’s combination of data processing, data management and…