The whys and hows of CDP

White Papers & Reports

Treasure Data Named a Leader by Gartner

Read the 2024 Gartner® Magic Quadrant™ for Customer Data Platforms report.

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2024 Gartner® Critical Capabilities for Customer Data Platforms

Get complimentary access to research evaluating 17 CDP vendors.

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Navigating the Consumer Landscape in 2024

How the C-suite navigates challenges, embraces invisible CX, and leverages AI.

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Better Decisions: The era of consumer situationships

Over half of UK marketers believe consumer segmentation is an outdated and…

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Data Privacy, Security, and the Importance of Trust

Build a framework for positive customer experiences in the age of data privacy.

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Food & Beverage Customer Loyalty Report

How food & beverage brands can build loyalty through the use of customer data.

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Securing Customer Trust in the Digital Age

Learn how brands can build consumer trust by focusing on data privacy.

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Customer Data and the Evolution of Retail CX Strategies

Research reveals how retailers are using customer data to inform CX strategy.

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eTail Future Customer Journeys Report

Learn how retailers are driving loyalty with omnichannel customer journeys.

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Connect the Customer Journey Across All Stages

How to create a great customer experience across all customer journey stages.

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Efficient Businesses Run on Data

Futurum Research explores how Treasure Data helps brands use data efficiently.

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Advertiser Perceptions: The CDP Value Chain

Gain valuable insights into CDP selection, uses, and growth opportunities.

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Data is Overwhelming—It Doesn’t Have to Be

Futurum Research explores how CDPs can help consumer goods companies with data.

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Putting Privacy First: A Global Approach to Data Governance

Learn how global enterprises can achieve data privacy and governance.

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Managing Data for AI: Role of the CDP

Find out why investing in the right CDP is an important step for AI success.

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Better Decisions: A Spotlight on Data Efficiency in the United States

Marketers are under pressure to increase ROI amid economic uncertainty.

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Creating Connections That Will Unlock the Full Power of Data for Pharma

Treasure Data leaders explore digital trends defining pharma marketing today.

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How Do You Calculate Your CDP ROI?

Learn how in this free Forrester Consulting Total Economic Impact™️ Study

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How to Optimize Your First-party Data Strategy

Learn why you need a first-party data strategy powered by data enrichment.

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Consumer Mega Trends in Food & Beverage eCommerce

Consumer expectations and upcoming opportunities for online food & beverage…

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Report: Understanding the New Healthcare Provider Journey

New data shows what HCPs want from pharma brands to improve experiences.

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Making the Right Choice Between Composable or Integrated CDP

Build or buy? The CDP Institute discusses the many factors you should consider.

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The CIO and CDO Customer Data Playbook

How CIOs and CDOs drive growth and personalize customer experiences with a CDP.

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Treasure Data Customer Experience 2022 Survey

Forbes/Treasure Data study reveals how leaders are pursuing excellence in CX.

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The New Playbook For Data-driven Retail

Learn how to harness the value of customer data with the right data strategy.…

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CCW Market Study: State of Contact Center Technology

Learn how advances in contact center technology are improving CX and more.

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How to Leverage a Customer Data Platform for Contact Center Success

Learn the importance of making customer data visible to contact center agents.

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Learn How Other Pros Use Data Profitably

Get the full download on Customer Data Management—what it is, why you need it,…

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IDC MarketScape: CDP For Data and Marketing Operations Users, 2022

Explore the first-ever market evaluation and learn about the CDP landscape.

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The State of Customer Journey Management

How successful companies deliver seamless, omni-channel customer journeys.

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APAC CDP Industry Update & CDP Expert Advice

The CDP Institute’s David Raab on CDP selection, digital transformation…

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Growing CDP Adoption in EMEA

Where CDP use is increasing in Europe, and how it’s powering a marketing…

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Level up your decision-making

How can you make better decisions, even when faced with disruption and…

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Unified Data Operations and CX in 2022

This WBR Insights survey report explores how retailers intend to use customer…

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CPG Guide to Accelerating Digital Transformation

Leverage customer data to innovate and improve customer experience and drive…

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2022 Consumer Behavior Trends

New Treasure Data survey shows consumers favor DTC brands, loyalty rewards…

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Retail TouchPoints: Loyalty, Redefined

Recapture customer loyalty with these five actions for refining and optimizing…

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Customer Data Maturity: Strategies, Capabilities & Trends

We surveyed 491 professionals knowledgeable about their companies’ customer…

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The Next Stage of Retail’s Digital Transformation

Retail TouchPoints explores what retailers need to do next to remain relevant &…

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CDPs for Contact Center Transformation

Find out how customer data platforms empower contact center agents to deliver…

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CDP Beyond Marketing: Sharing Data Across the Organization

From the CDP Institute, learn how today’s product development, sales, support &…

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Drive Sales and Increase Brand Loyalty for Automotive Companies

Hey, auto makers and dealerships, are you stuck in the digital slow lane?

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Automotive Customer-Centricity At Scale

Harnessing data to personalize the automotive customer experience

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2021 Consumer Survey: Customer Service Expectations & Preferences

This new research will help you better understand what customers value most…

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Where CDP Fits In Your Tech Stack

Find out how CDPs compare to DMPs, Master Data Management, Data Lakes, CRM and…

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The Best Martech Stack & How to Future-proof It

How companies achieve, optimize, and future-proof their martech stack. Get the…

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2021 Retail Survey: Consumers Preferences & Plans

Consumers’ plans, preferences and expectations for the 2021 holiday shopping…

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Everything You Ever Wanted to Know About CDPs

Everything you ever wanted to know about Customer Data Platforms (CDPs) is in…

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Marketing Without Third-Party Cookies & IDFAs

Ad Perceptions research says marketers are turning to CDPs and other…

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Retail TouchPoints: Post-Covid Loyalty Strategies

What next? Retail TouchPoints explains new strategies to get and keep loyal…

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CDPs: The New Table Stakes for CPG Companies

Futurum Research breaks down the latest trends in the CPG industry, including…

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Retail & Consumer Industry Innovation in 2021

Find out how retailers are applying the lessons of 2020 to accelerate their…

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The State of CDPs: Data Unification, Activation & Compliance

CDPs promise data integration, customer journey activation, creative…

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Food Dive: Winning with DTC

Explore the rapidly changing landscape of the CPG industry and what’s needed to…

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The 6-Step Guide to Consumer Engagement in the New Retail Economy

Based on eTail’s 2020 Retail Consumer Survey, this guide is jam-packed with…

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The Times: Digital Transformation Report

Raconteur’s comprehensive report looks at how COVID has accelerated digital…

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CDP vs. DMP—What’s the Difference? The CDP Institute Explains

Discover which is best for retargeting, new customer prospecting, CRM…

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CDP Benefits, Challenges and Usage

Compare solution providers in this Advertiser Perceptions CDP Benchmark Study

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Personalization Gains New Relevance as COVID-19 Challenges Brand Loyalties

Marketing experts and real-world marketers told “Retail TouchPoints” that…

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Why Asia Remains a Retail Innovation Hub

Learn how CDPs help brands create profitable customer journeys in this Retail…

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CDP Deployment Guide: Lessons from the Field

Experienced marketers and deployment experts explain what’s critical to CDP…

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The Drive for Data

How the New Normal is accelerating the auto industry’s shift to digital…

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Treasure Data for CPG Brands

Reimagine CPG for higher growth, increased brand loyalty, and greater marketing…

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How BI Turns Data to Measurable Insights

Learn how retailers are using BI programs to draw out valuable insights from…

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How to Engage Digital Shoppers in Stores

This WBR Insights research discusses the strategies retailers should consider…

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MarTech Advisor: 6 Ways a CDP Can Transform CX Outcomes

Learn how to create a true omnichannel customer experience (CX) with the right…

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Automotive Industry: Sharp Turns Ahead

How automakers and car dealers can compete more effectively in a data-driven…

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Embrace Behavior-Rich Intent Data

This Retail TouchPoint special report outlines how retailers can use intent…

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Powering Privacy Compliance with a CDP

CDP Institute founder and director David Raab explains how CDPs are…

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eTail Report: Optimizing UX & Customer Involvement

How retailers are using AI, data solutions, and customer data to build lasting…

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CDP Checklist: Will a CDP Help Retailers Compete?

Get answers to the top 5 questions for CIOs and CMOs.

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Forbes Insights Report: Proving the Value of CX

Learn how to place customer experience at the center of your business.

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Data Enrichment—The Data-Driven Marketer’s Guide

Learn how Treasure Data can help you create a continuous data enrichment…

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Chief Marketer Special Report: The Power of Personalization

Could you be getting more out of the martech and customer data you already…

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eTail Germany Report: The Evolution of Personalisation—Creating a Relationship Based on Data

Personalisation is paving the way for the future of marketing. Is your…

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Retail TouchPoints Personalization Benchmark Study

Are your personalization efforts keeping up with consumer expectations? Find…

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Retail Leadership Study: Retail CX and Data Strategies

Retailers are investing heavily in personalized CX and Customer Data Platforms…

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Survey: Electronic Systems vs. Human Interactions

Do people prefer artificial intelligence and chatbots over human interaction?

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Tricked Out—Exploring Gaming Microtransactions

We surveyed gamers to find out what produces the most financially devoted fans.

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Bridging Physical and Digital Data

Combining Cross-Channel Shopper Insights for a Competitive Edge...

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Collective intelligence: How brands and retailers both win with data-sharing

Retailers and brands are increasingly engaging in co-marketing campaigns with…

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Thrive in Chaos with Data-driven Strategies
Thrive in Chaos with Data-driven Strategies

Refining Business Intelligence: Turning Today’s Data Tsunami into Actionable…

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The State of the Customer Journey in 2019
The State of the Customer Journey in 2019

“The State of the Customer Journey”—an Treasure Data exclusive report—reveals…

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Forbes Insights Report: The Clear Path to Personalization
Forbes Insights Report: The Clear Path to Personalization

See How Enterprises Like Yours Win (and Lose) with Omnichannel Personalization…

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Treasure Data - A marketer’s guide to identity resolution
Recognizing Your Customers as Individuals

Identity resolution is a systematic method used to untangle the complex web of…

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Customer Data Platforms: Proving the Power of Your Content AND Your Ad Impact
Customer Data Platforms: Proving the Power of Your Content AND Your Ad Impact

What if you could prove to potential advertisers how much your ads and content…

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Retail Touchpoints Research Report: Winning at Omnichannel Retail

This groundbreaking report is a must-read for everyone guiding strategies at…

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The Rise of Amazon: How Retail CMOs Fight Back

US retailers are under tremendous pressure. Declining foot traffic, store…

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Customer Segmentation: the ‘How’ and ‘Why’ of the Customer Journey

The retail sector is undergoing massive change, sending executive leadership…

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Harness the Power of Predictive Analytics to Boost Marketing Results

Using Treasure Data enterprise Customer Data Platform for Predictive Scoring...

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The ROI in a Customer Data Platform

Investing in customer data management is a sure path to success...

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Whitepaper: How Marketers Can Survive The IoT Data Deluge

Most marketers today already struggle to keep up with the waves of data that…

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Building Trust Beyond Compliance

Learn how to set yourself up for success in the new regulatory environment with…

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Enhancing the Customer Experience with IoT

Treasure Data's Enhancing the Customer Experience with IoT will take you to the…

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Data Versus Goliath: Customer Data Strategies to Disrupt the Disruptor

This global survey, conducted by Forbes Insights and Treasure Data, polled 400…

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Report: Total Data Management

A consolidated, actionable view of customer data

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White Paper: Introduction to Customer Data Platforms

High level overview of the value and importance of CDP's to marketing, sales…

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White Paper: Top Ten Checklist for Enterprise CDP

The explosion of customer data has created many opportunities to adapt your…

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Report: Continuing its trajectory, Treasure Data positions as enterprise customer data platform

Classifying Treasure Data’s combination of data processing, data management and…

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