Whitepapers & Reports

Dive deep into the whys and hows of customer data platforms to gain a competitive advantage.

The Rise of Amazon: How Retail CMOs Fight Back

US retailers are under tremendous pressure. Declining foot traffic, store…


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Customer Segmentation: the ‘How’ and ‘Why’ of the Customer Journey

The retail sector is undergoing massive change, sending executive leadership…


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Harness the Power of Predictive Analytics to Boost Marketing Results

Using Arm Treasure Data enterprise Customer Data Platform for Predictive…


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Retail: Big Data, Bigger Profits

Today’s consumers expect personalization in exchange for loyalty...


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Harnessing Automotive Data Analytics

How the data explosion is changing the automotive industry...


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Whitepaper: How Marketers Can Survive The IoT Data Deluge

Most marketers today already struggle to keep up with the waves of data that…


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The ROI in a Customer Data Platform

Investing in customer data management is a sure path to success...


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Enhancing the Customer Experience with IoT

Arm Treasure Data's Enhancing the Customer Experience with IoT will take you to…


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Data Versus Goliath: Customer Data Strategies to Disrupt the Disruptor

This global survey, conducted by Forbes Insights and Arm Treasure Data, polled…


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Building Trust Beyond Compliance

Learn how to set yourself up for success in the new regulatory environment with…


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White Paper: Introduction to Customer Data Platforms

High level overview of the value and importance of CDP's to marketing, sales…


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White Paper: Unlock Your Customer Data for Marketing Advantage

Discover how leading brands and digital disruptors use Treasure Data to…


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White Paper: Top Ten Checklist for Enterprise CDP

The explosion of customer data has created many opportunities to adapt your…


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The Data Explosion: Tracking Customers Across Movies, Games

Companies like Arm Treasure Data are experienced in sifting through an amount…


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Report: Continuing its trajectory, Arm Treasure Data positions as enterprise customer data platform

Classifying Arm Treasure Data’s combination of data processing, data management…


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Report: Total Data Management

A consolidated, actionable view of customer data


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