Customer Data Platforms (CDPs) promise data integration, customer journey activation, creative personalization, privacy compliance,and mutitouch attribution (MTA) but are they delivering real returns? And where is the potential for even greater impact?
Treasure Data partnered with Advertiser Perceptions to explore the current state of CDPs and the experience of enterprise marketers using them.
This report includes the key findings from a survey of marketers involved in selecting and using marketing technologies, especially customer-data focused solutions such as a CDP.
Get up to speed on the current state of CDPs. Download your complimentary copy of this report today.