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Demo: Personalization and the Customer Experience Cross Channel


Retailers are under immense pressure to provide exceptional customer experiences and distinguish themselves in a highly competitive and ever-changing global marketplace. Today, our phones are handheld shopping malls and social media plays an increasingly important role in driving purchases, collecting feedback, and deepening brand loyalty. In addition, consumer privacy concerns must be your priority above everything else. Treasure Data Customer Data Platform (CDP) puts your data investments to work with an open, flexible platform tailored for retailers, so you efficiently maximize shopper intelligence across your organization.

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Retail: 6 Steps to Better Consumer Engagement


Based on eTail’s 2020 Retail Consumer Survey, this guide is jam-packed with actionable insights for retailers navigating the “new normal.”

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How CPGs Can Win at DTC with Customer Data


Explore the rapidly changing landscape of the CPG industry and what’s needed to build a successful DTC channel.

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How CPG Giant Lion Corp. Uses a CDP to Predict Demand


Lion Corp. is a venerable CPG company whose history dates back to the late 1800s, but it wants to stay on the leading edge in predicting consumer demand—especially from up-and-coming Millennial and Gen Z buyers.

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Reuters Automotive Webinar


The automotive industry will survive the aftershocks of this pandemic-induced economic earthquake. However, car buyers may never be the same. As automakers balance their inventory to the new demand, marketers will need to balance their spending across not only variable and fixed spend, but also digital and traditional channels.

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PLAZMA13 APAC: Digital Transformation During Pandemic with Data


PLAZMA is a Digital Transformation Community. This marks the 13th PLAZMA event, and with the current global Pandemic PLAZMA has transformed into a virtual event where participants from across the Asia Pacific region can share their knowledge and experience in pioneering digital transformation across all our organizations.

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The Forrester Wave™: Real-Time Interaction Management


Real-time interaction management: The 13 providers that matter most and how they stack up

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Treasure Insights Launch


Treasure Data™ today introduced new product capabilities for its Customer Data Platform (CDP) that provide game-changing analytics to brands. Treasure Data also announced 15 new integrations, bringing the total number of connectors in its network to more than 170. Finally, with this release, Treasure Data launched an in-store SDK (software development kit) that provides retailers a complete, unified view of the shoppers’ journey.

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How-to Guide: Applying Marketing Analytics


Find out how to reduce acquisition costs, increase lifetime value and improve retention with this practical how-to guide. We’ve mapped the campaign steps to help you get the most out of your Treasure Data analytics and reports.

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The Times: Digital Transformation Report


Brands have shifted focus to ecommerce. Leadership has learned how to motivate employees on lockdown. Schools have stepped up and embraced digital.

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Change the Game with Treasure Insights


Treasure Data helps customers with game changing analytics. Today, we introduced Treasure Insights, 15 new connectors and our In-store software development kit (SDK) for retailers.

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CDP Institute: CDP vs. DMP—What’s the Difference?


The independent CDP Institute explains CDPs vs. DMPs, how each works, and which is best for a variety of marketing use cases and applications.

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Advertiser Perceptions CDP Study


A study by Advertiser Perceptions found Treasure Data leads in key CDP categories, including scalability, data security, ID management and resolution, and vision and roadmap.

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Treasure Data Unveils Global Partner Program


Treasure Data Unveils Global Partner Program to Meet Demand for Enterprise Customer Data Platforms.

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Trademarks List


The absence of any Treasure Data trademark, product name, service name or technology name from this list does not constitute a waiver of Treasure Data’s intellectual property rights.

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Treasure Data Logo Use Guidelines


Do not alter or deform the shape of the logo in any way. The logo must appear exactly as shown: the elements, proportions and relationships must not change.

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Treasure Data Use Guidelines


You may use Treasure Data’s trademarks to refer to Treasure Data’s products, services and related technology if you follow these guidelines and your use is accurate, fair and not misleading.

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Partner Demo


We can show you the value that Treasure Data brings to our services, technology, and data partners.

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Treasure Data Appoints New Chief Executive Officer to Build on 3x Growth


A leading customer data platform (CDP) for enterprises, announced today that Pankaj Tibrewal has been appointed as chief executive officer.

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About Us


Founded in 2011, Treasure Data is focused on helping enterprises solve complex data problems, gain actionable insights, and drive effective customer experiences.

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Personalization: Even More Crucial in the Pandemic


Marketing experts and real-world marketers told “Retail TouchPoints” that personalization can help you acquire and retain customers even in crises such as COVID-19.

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Technology Partners


There is no room for compromise when it comes to delivering jaw-dropping customer experiences. Treasure Data partners with world class technology and data providers to ensure your customer data is maximally mobilized at enterprise scale, helping you automatically react to your customer interactions at the right place & time.

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Services Partners


Agencies, Systems Integrators, Consultancies, Value Added Resellers (VAR's) and other leading influencers play a significant role in helping you decide if a customer data platform is right for your organization, as well as standing up custom architectures according to your marketing stack and desired outcomes.

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Treasure Data Partner Program


The Treasure Data Partner Program enables service providers and independent software vendors (ISVs) to take full advantage of Treasure Data resources, and establish a firm footing in what is fast becoming the foundation of marketing technology.

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Embulk Trademark


Embulk is a trademark of Treasure Data, Inc. (or its subsidiaries).

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Plazma Trademark


Plazma is a trademark of Treasure Data, Inc. (or its subsidiaries).

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Treasure Data Trademark


Treasure Data is a trademark of Treasure Data, Inc. (or its subsidiaries).

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Trademarks


The information provided in this section applies to Treasure Data’s customers, partners, the media and any other third party. Treasure Data may update these guidelines from time to time.

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Need a CDP? Consult a Treasure Data Expert


Request a complimentary, no-obligation session with our CDP experts.

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CDP for Financial & Insurance Companies


The Treasure Data CDP helps you dramatically improve customer lifetime value (CLV). Discover how It offers a secure, regulatory-compliant way to harness the power of customer data for new customer acquisition, engagement, and retention.

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Customer Data Platforms | The Complete Guide


A CDP is an application that collects and stores customer data from across the organization and multiple channels into a single database for data unification and identity resolution, analyzation, and activation.

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How Data and Martech Keep Asian Retail Innovating


In many Asian countries, consumers usually have their mobile devices within arm’s reach. By making purchasing and shopping effortless for consumers, retailers across Asia are capitalizing on timely, targeted offers and advertising. These innovative companies are quick to adopt the newest technologies, such as CDPs, to meet customer demands and deliver unique experiences in real-time.

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How to Deploy a CDP for Marketing Success


Considering a CDP? Already bought one? The CDP Institute interviewed execs with experience deploying customer data platforms. This white paper describes how to best select, evaluate, implement & deploy CDPs. It covers strategic considerations, selecting use cases, and how to successfully complete a phased, fast deployment.

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Winterberry Research Report


[New Research] Automotive Marketing in a Post-the New Normal World

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CPG


Increase brand loyalty and achieve greater marketing ROI by integrating data from across all of your engagement channels to create a unified consumer view—the gold standard for consumer information management.

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Retail Solutions


Learn how Treasure Data CPD, tailored for retailers, provides rich shopper insights from physical and digital data, so your brand can make the best decisions to drive loyalty and growth.

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Video: The Inherent Relationship Between Data and Society


COVID-19 has given us the opportunity to "re-examine" many things. The same is true for the use of data. We will take a deep dive with Audrey, Digital Minister of Taiwan, and Mr. Seki, Founder of Code for Japan to revisit the basics of data, which everyone should rediscover.

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Forrester Wave Customer Analytics


Treasure Data and Forbes Insights surveyed 200 customer experience executives and 1,000 consumers on the value of CX.

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Tag Management


Tag management is a system for efficiently overseeing and updating the various marketing tags that an organization embeds in its websites and mobile applications.

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Social Media Marketing


Social media marketing is the use of platforms such as Facebook, Instagram, Twitter, and YouTube to engage with audiences across various devices. Social media marketing strategies revolve around a variety of goals.

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Retail Marketing


Retail marketing encompasses all of the ways a consumer business attracts customers and generates sales of its goods and services. Retail marketing strategies touch virtually everything in a company’s operations, including signage, store layout, sales and promotions, pricing strategies, advertising, checkout processes, and customer service.

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Mobile Marketing


Mobile marketing is the practice of connecting with prospects and customers on their smartphones and other mobile devices, such as tablets or smartwatches. It is a multichannel digital marketing strategy that spans multiple communication channels, including text/SMS messaging, email, mobile apps, mobile websites, push notifications, social apps, and other media.

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Email Marketing


Email marketing is a digital communications strategy for sending messages to customers or prospects via email. While this includes direct sales or marketing communications, email marketing encompasses a broad range of messaging. Examples include customer service updates, company events, topical news, and useful tips for getting the most out of a product.

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Ecommerce Marketing


Ecommerce marketing is the end-to-end process of generating traffic and sales in an online store. This includes all stages of the online customer journey, from awareness to conversion to retention and advocacy. This practice relies on ecommerce analytics and customer journey analytics to optimize all aspects of the digital consumer experience.

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Demand Side Platform


A demand side platform, or DSP, is a software tool for digital advertisers to automate their ad buys across multiple exchanges from a single interface. A DSP enables advertisers to place real-time bids on ad inventory based on a variety of preset criteria, including audience segments, pricing, and geo-location data.

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Conversion Rate Optimization


Conversion rate optimization, or CRO, is a form of ecommerce marketing that uses data and best practices to increase the percentage of online visitors who complete a desired behavior. A conversion is often thought of in terms of an online purchase, but can refer to many desired outcomes, such as a website visitor signing up for an email newsletter or participating in a webinar.

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Content Marketing


Content marketing is the development and publication of various types of media to help cultivate a target audience, such as prospective customers for a product or service.

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Affiliate Marketing


Affiliate marketing is a results-oriented program where a business pays a third party for referring new customers or visitors, usually to its online store or other website. Affiliate marketing became popular with the growth of online shopping.

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How BI Turns Data to Measurable Insights


You’ve collected all your raw data, now what? This retail touchpoints special report shows you how retailers are using business intelligence programs to draw out valuable insights from customer data.

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GigOm – Roadmap: Enterprise Analytic Solutions 2020


Adopting the right analytic solution that fits your business is critical to staying competitive in the current digital landscape. This report on the enterprise roadmap lists the top cloud analytic databases and breaks down their individual competitive advantages.

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Mighty Guides: Transforming CX with Data


Find out how TGI Fridays, L’Oréal, The Vitamin Shoppe, Serta Simmons Bedding, and Hart Energy use data to gain knowledge, drive engagement, and acquire new customers.

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Treasure Data CDP at Hart Energy


Energy customers rely on us to deliver the timely, focused content they need to make the best business and technology decisions. To do that, we’ve built a digital organization and infrastructure that lets us quickly respond to customer needs and at the same time ensure our own continued growth.

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What Is Customer Experience


Customer experience is a broad term that refers to how your customers feel about your company and its brand. It’s essentially a customer’s evolving opinion of your company, based on all of their interactions and impressions over time.

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Activation and Personalization


Customer experience is everything. Learn how to put customer insights to use so you can boost acquisition, improve CX, engage in real time and conquer your cross-sell and upsell goals. Start now, for free.

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Derive Customer Insights


Take the heavy lifting out of customer insights and segmentation. Use your CDP to use AI and machine learning to do that on your behalf. Sound too good to be true? Not remotely. Find out how.

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Customer Data Unification


Stop wasting money on advertising to duplicative or out of date customer profiles. Start personalizing at scale. Learn how customer data unification can make your marketing and your spend more effective in this free course.

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Collect & Cleanse Customer Data


When it comes to marketing data, avoid the old adage: Garbage in, garbage out. Learn collecting the right data and ensuring its accuracy is paramount for the success of your marketing efforts, today.

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Engage Digital Native Shoppers in Stores


“Digital native” doesn’t mean “digital only”, but digital natives do have different expectations when it comes to shopping–digitally and in store. Many retailers struggle to understand digital natives’ shopping habits, and have very different opinions on what digital natives prefer.

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What Is Social Media Analytics?


Social media analytics is the practice of deriving business insights from data mined from social networks such as Facebook, Twitter, and Instagram. As a subfield of social media marketing, social media analytics enables businesses to identify trends and takeaways from how people discuss products, brands, and events online.

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What Are Social Media Analytics Tools?


Social media analytics tools are software applications used to intake, process, interact with, and visualize social media data. They are essentially the nuts-and-bolts of how a marketer turns social media data into actionable insights.

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What Is SEO Analysis?


Search engine optimization (SEO) analysis is the practice of auditing a website to identify opportunities to improve its placement in search engine results. A related goal is not only to improve search engine results placement (SERP), but also to boost actual organic referral traffic from those search results. Organic referral traffic is one of the basic SEO metrics marketers measure as a part of their overall program.

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What Is Programmatic Advertising?


Programmatic advertising, also called programmatic marketing, is the use of software tools to automatically purchase digital ads. A display advertising strategy, programmatic advertising relies on computers and algorithms to buy ad placements based on data.

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What Is Product Analytics?


Product analytics is concerned with using data to understand how people actually use a product. This is to be distinguished from how a company intends for customers to use a product, or how (or why) a customer thinks they might use a product.

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What Is Omnichannel vs. Multichannel Marketing?


Omnichannel marketing and multichannel marketing may sound similar, but they refer to wholly distinct strategies. Omnichannel marketing means that you are delivering seamless, integrated experiences across every medium of customer engagement.

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What Is Omnichannel Marketing?


Omnichannel marketing centers on delivering consistently integrated shopping experiences to customers across every touchpoint or “channel”. These channels include all types of customer engagement, including web, mobile, social, events, physical stores, and more.

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What Is Native Advertising?


Native advertising is a form of paid display advertising that closely matches the media in which it appears. One of the most common examples of native advertising is the publication of a sponsored article on a news website, or a sponsored post on a blog.

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What Is Marketing Automation?


Marketing automation is the use of software to automate certain tasks, such as sending a thank you email to a customer, that would otherwise require a person to handle manually. Marketing automation platforms can perform many common campaign types and activities, including email marketing, lead scoring and lead management, and pay-per-click (PPC) advertising.

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What Is Marketing Analytics?


Marketing analytics is the use of software and other tools to measure the effectiveness of a campaign based on relevant data. Marketing analytics help businesses to better optimize their marketing ROI by making highly data-driven decisions about spending, messaging, audience targeting, and other crucial factors.

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What Is Event Management?


Event management is the end-to-end process of organizing and running large gatherings of people, either online though webinars and other virtual events, or in face-to-face events such as trade shows, conferences, concerts, and weddings. Event management tasks include everything from catering to programming to event marketing to traffic management and securing an appropriate space.

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What Is Drip Marketing?


Drip marketing refers to automatically sending customers and prospects pre-composed messages over time. Sometimes called a drip campaign, this type of marketing automation can be used for a wide range of business goals, from helping to move a prospect through a sales funnel to improving customer service ratings to reducing customer churn.

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What Is Display Advertising?


Display advertising refers to a type of digital marketing that delivers messages as text, images, videos, or other graphical formats. Display ads appear in predetermined positions on various online and mobile media, such as a website or social app.

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What Is Digital Experience?


Digital experience is a subset of customer experience (CX) that deals specifically with how people interact with your company virtually via technology. Digital customer experience reflects how people feel about your business and brand based on their virtual interactions over time.

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What Is a Content Marketing Strategy?


A content marketing strategy is a comprehensive plan for creating and deploying media to increase brand awareness. Different types of content marketing assets include online articles, blog posts, videos, infographics, whitepapers, social media, web pages, and other formats.

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What Is a Data Management Platform (DMP)?


A DMP, or data management platform, is a software tool used primarily in advertising and marketing to build profiles of anonymous individuals, store just summary data about each individual, and share their data with advertising systems. DMPs are generally cookie-based and use anonymous IDs for the profiles. Even as capabilities for DMPs increase, they are not able to create a single, detailed view of prospects and customers across systems, as Customer Data Platforms (CDPs) do.

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What Is Experiential Marketing?


Experiential marketing is a form of brand marketing that aspires to connect with consumers on a more immersive level than traditional forms of advertising, such as a TV ad or a billboard. Instead of merely describing the benefits of a particular brand or product in a one-way message, experiential marketing endeavors to make consumers active participants in this exchange.

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What Is Predictive Analytics?


Predictive analytics is the practice of using algorithms and machine learning to anticipate future outcomes based on data. A form of predictive modeling, predictive analytics is the branch of big data analytics that is specifically concerned with revealing insights on what will happen in the future based on what has already occurred in the past.

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What Is Customer Experience Strategy?


Customer experience (CX) strategy encompasses all of the plans that a company makes to ensure positive, high-quality customer experiences. Customer experience spans all of the interactions between a business and its customers.

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What Is Data Visualization?


Data visualization is the practice of using software tools to display information in graphical form, rather than as raw data that could be more difficult to understand. By representing different kinds of data visually, individuals and teams can readily identify insights and patterns in the stores of information.

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What Are Data Visualization Tools?


Data visualization tools are software applications that render information in a visual format such as a graph, chart, or heat map for data analysis purposes. Such tools make it easier to understand and work with massive amounts of data.

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What Is a Customer Journey?


The customer journey refers to the full lifecycle of a relationship between a business and one of its customers. Rather than focusing on a single transaction or event, the customer journey represents the full duration of a customer-business relationship.

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What Is Customer Experience Management (CEM)?


Customer experience management (CEM) is the practice of creating personalized interactions across physical and digital touchpoints. Customer experience can be broadly defined as how your customers feel about your business and its brand over all of its interactions, digital and offline, during their entire relationship with your company.

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What Is a Customer Data Platform (CDP)?


A CDP, or customer data platform, is software that unites customer data into a single unified profile for each customer. CDPs can either be cloud software or on-premises, but many CDPs today are cloud-enabled.

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CDP 101: What Is a CDP?


As CDPs gain popularity among marketers and business leaders, it’s imperative to find out what they are and why they matter - your competition likely already has. Get started now.

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Personalizing the Retail and e-Commerce Experience with CDP


The future of personalized shopping experiences is upon us. Retail and eCommerce leaders are using online and offline data to create better personalized experiences to disrupt their peers. IoT data like RFID sensors, smart screens and augmented reality are being smartly incorporated allowing forward-thinking retailers to leapfrog their competition in the next decade.

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On Demand Webinar: Personalizing the Retail and EC Experience with CDP


In this webinar we will look at a few real world examples of how data-driven strategies are being implemented by retail leaders.

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Customer Data Platform: CDP Academy


We created this virtual institute of higher learning for any business leader looking to make better use of customer data. Today's businesses face no shortage of customer data, but many still struggle with turning that data into the competitive asset it should be.

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MarTech Advisor—6 Ways CDPs Transform CX Outcomes


In this MarTech Advisor ebook, you’ll learn how a robust customer data platform (CDP) helps marketers overcome the challenges of data collection, data analytics, and data activation and drive outstanding customer experiences.

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Sharp Turns Ahead: How Automakers and Car Dealers Can Compete More Effectively in a Data-Driven World


Find out how customer data can help automakers and car dealers compete more effectively, increase profits, and win lasting customer loyalty in a data-driven world.

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RTP Report: Embracing Intent Data


This new Retail TouchPoints report focuses on how retailers can use behavior-rich intent data to design the most relevant customer experiences and why this is especially important in a world impacted by Covid-19.

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Weekly Demo for EMEA Region


We can show you how our Customer Data Platform (CDP) helps companies like yours transform millions of data points into profitable customer experiences.

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Powering Privacy Compliance with CDPs


David Raab, founder and director of the Customer Data Platform Institute, explains how CDPs can help manage both data privacy and unify customer data across different martech and other data sources.

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eTail 2020 Report: Optimize UX with Customer Data


In this eTail 2020 research report, retailers from a variety of industries discuss the importance of building a seamless customer experience by investing in the right talent and technology.

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Customer Data Platforms for Marketing Agencies


Marketing strategy is pivoting away from third-party data as cookies are obsoleted. Data privacy laws are only going to get stricter. First and second party data are sitting in online and offline silos. Chat with our partner team to learn how a Customer Data Platform (CDP) can help your clients future-proof their marketing strategy.

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FISC Security Guidelines


The Center for Financial Industry Information Systems (FISC) established the “FISC Security Guidelines on Computer Systems for Banking and Related Financial Institutions” as security guidelines for financial institutions in Japan. It describes controls and security measures related to facilities, operations, and technical infrastructure.

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On Demand Webinar: Understanding The Customer Journey with CDP


This webinar will introduce the basics of CDPs and explore how marketers can use CDPs to get a more comprehensive and data-driven view of their customers.

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Understanding The Customer Journey with CDP


Customer Data Platforms, or CDPs as they are commonly known, have attracted the attention of marketers, agencies, digital transformation consultants and ad tech companies. What are CDPs? And how do CDPs help enterprises better understand the buying journey of individual customers?

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Weekly Demo


We can show you how our Customer Data Platform (CDP) helps companies like yours transform millions of data points into profitable customer experiences.

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Treasure Data Launches New CDP Capabilities


Treasure Data launches new CDP capabilities and unlocks value for customers such as Linden Lab and Anheuser-Busch InBev

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CDP Gives Second Lifers Their Ideal Worlds


New customer data platform (CDP) features are helping Second Life creator Linden Lab to tailor offers for virtual world products and services, to better customize players’ customer experiences. Among the new features are customer journey orchestration and lookalike modeling, which also help to find and cultivate new Second Life players.

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Will a CDP Help Retailers Compete?


Retailers have realized that by mapping out the customer journey they can gain more insights and build more intimate consumer relationships. By enlisting marketing technology like a customer data platform (CDP), we can help your organization execute a customer-centric strategy.

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Forbes Insights Report: Proving the Value of CX


Treasure Data and Forbes Insights surveyed 200 customer experience executives and 1,000 consumers on the value of CX.

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Data-Driven Marketer’s Guide to Data Enrichment


Read the Data-Driven Marketer’s Guide to Data Enrichment and learn how to acquire more customers with a continuous data enrichment process.

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Seize the Marketing Power of Personalization


If you’re like most marketers, you have lots of martech. This special report shows how to use customer data, existing martech, and personalization more profitably.

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eTail Germany: Building Personalisation


A top strategy for transforming customer engagement in 2020 will be investing in real-time customer data, according to a new survey report from eTail, WBR Insights, Treasure Data, and OpentText.

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Retail TouchPoints Personalization Study


How do your company’s personalization efforts compare to other businesses? Are you keeping up with or falling behind consumer expectations?

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Arm CDP Awarded Best Practices Award


Treasure Data is pleased to receive this year’s Frost & Sullivan award for Global Customer Data Platform Company of the Year. The award honors vendors identified as emerging trendsetters who display significant growth and disruptive technology advancements in their industry.

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Data Integrations


Learn how Treasure Data’s innovative data integration capabilities help you discover every customer.

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Retail Leadership Survey: Tailored Retail CX & Data


How do top retailers expect to make their numbers in 2020 and beyond? And which strategies, investments, and martech are they investing in now? Hint: Personalized customer experience (CX) is the top priority.

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Looking for an independent audit of your customer data strategy?


Do you have the martech stack, data strategy, and human talent required to successfully capture, integrate, and leverage customer data using a CDP?

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AI vs. Human Customer Service: When Do Consumers Prefer a Bot?


No matter how big a company is, it’s virtually impossible for business owners to stay connected to their clientele 24/7. Whether providing necessary customer support for existing clients or capturing new leads, business owners can spend their entire workday managing these communication channels and still struggle to keep up.

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Tricked Out—Exploring Gaming Microtransactions by the Numbers


We surveyed nearly 1,000 people who play video games regularly to see how their favorite games and virtual worlds impact their spending.

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Forrester Consulting: Treasure Data CDP ROI at 802% ROI


Our CDP helps deliver deep customer insights, better decisions for cross-channel personalization, increased campaign conversion and greater opportunities to maximize the lifetime value of every customer.

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Forrester Total Economic Impact Report


Have you and your team been considering a Customer Data Platform? Are you contemplating whether it is worth the investment? We have 800+ reasons why it is.

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Treasure Data Introduces Treasure Boxes and Custom Scripts to Enable Faster Time-to-Value for Customers


Treasure Data Introduces Treasure Boxes and Custom Scripts to Enable Faster Time-to-Value for Customers...

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2019 Retail Technology Report: An Analysis of Trends, Buying Behaviors and Future Opportunities


How are retail and brand directors investing now for success next year? TotalRetail recently asked that question as part of a new...

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eTail Holiday Report


See how retailers and big brands are using omnichannel personalization and digital technology to unify digital and in-store experiences...

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Collective intelligence: How brands and retailers both win with data-sharing


Retailers and brands are increasingly engaging in co-marketing campaigns with pooled customer data to boost customer...

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Bridging Physical and Digital Data


Combining Cross-Channel Shopper Insights for a Competitive Edge...

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Retail TouchPoints BI Report


Refining Business Intelligence: Turning Today’s Data Tsunami into Actionable Insights”...

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Your Complimentary RFP Template


his complimentary RFP template helps you specify the CDP you need...

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Treasure Data at Brand Innovators in Atlanta


Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights...

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Treasure Data at Reflexions


Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights...

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Treasure Data eCDP – Indonesia – ENG


Treasure Data enterprise Customer Data Platform translates millions of data points – online, offline, and even from IoT devices – to create individual customer profiles and remarkable personalized experiences. Unify data across...

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The State of the Customer Journey in 2019


"The State of the Customer Journey”—an Treasure Data exclusive report—reveals surprising survey responses from marketers seeking higher...

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Treasure Data at CMO New York


Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights.

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Treasure Data at eTail East


Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights...

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Treasure Data at the Dallas CMO Executive Summit


Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights.

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Treasure Data at the GS1 Connect 2019


Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights.

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Treasure Data at Digital Food & Beverage


Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights...

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Treasure Data at Marketing Impact 2025


Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights...

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Free Future Stores Survey Research Report


Get the Future Stores survey report, Brick-and-Mortar Loyalty: How Brand and In-Store...

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Forbes Insights Report: The Clear Path to Personalization


This report outlines the clear path to personalization success from industry...

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PARCO Boosts Engagement, Sales & CLTV


Subaru – one of the world’s most recognized auto brands – built a high-performance enterprise CDP to turn tire-kicking customers into buyers ...

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Treasure Data eCDP – Singapore


Treasure Data enterprise Customer Data Platform translates millions of data points – online, offline, and even from IoT devices – to create individual customer profiles and remarkable personalized experiences. Unify data across...

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Treasure Data Named Best Customer Data Platform at 2019 Marketing Technology Awards


Treasure Data™ was named the Best Customer Data Platform (CDP) at the 2019 Marketing Technology Awards...

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The Martech Trends You Need to Know Now


Technology is remaking marketing in a million ways. Every marketer knows the job will be radically different even a few short years from now. But exactly where should you focus your attention and resources to get (or stay) at the top of your martech game?

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A Forbes CMO Practice Report for Marketing Effectiveness


Get practical advice on reducing the cost and complexity of holistic marketing mix ...

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What’s the #1 Critical Survival Skill for Retailers in 2019?


Understand how successful retailers use tech for everything from targeted retail personalization to omnichannel selling, including how to ...

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Recognizing Your Customers as Individuals


Identity resolution is a systematic method used to untangle the complex web of customer interactions that happen daily across your marketing ...

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Customer Data Platforms: Proving the Power of Your Content AND Your Ad Impact


What if you could prove to potential advertisers how much your ads and content are worth? What if you had the data to show that ...

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Retail Touchpoints Research Report: Winning at Omnichannel Retail


This groundbreaking report is a must-read for everyone guiding strategies at large retail organizations. Based on surveys ...

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Treasure Data at the Richmond Marketing Forum NYC Event


Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights.

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Treasure Data at the Adobe Summit


Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights.

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IoT and the Data Gold Rush


How are companies leveraging IoT data to transform their businesses?

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Kirin embraces omnichannel personalization


It’s no secret that beverage companies spare little expense when it comes to advertising. In fact, beer, wine and liquor companies spent $14.8 billion ...

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How to Win with IoT in the Customer Experience Revolution


Our customers’ experiences are being defined by the increasing availability of big data. Every company requires it and most executives recognize its importance ...

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The Rise of Amazon: How Retail CMOs Fight Back


US retailers are under tremendous pressure. Declining foot traffic, store bankruptcies and closures have been dominating retail headlines for years ...

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Customer Segmentation: the ‘How’ and ‘Why’ of the Customer Journey


The retail sector is undergoing massive change, sending executive leadership into a frenzy as they reinvent business models ...

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Hero.tv transforms the live gaming experience


Dependable and scalable access to data helps make games exciting for viewers and players. Using data to influence product development helps attract larger and more diverse audiences...

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How IoT Data is Reshaping the Marketing Landscape


The modern marketing era has been defined by the increasing availability of big data. Every marketer requires it. Every marketer claims to want more of it ...

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Harnessing Automotive Data Analytics


A tectonic shift is taking place in the auto industry. Changes in technology, consumer behavior, and emerging markets are disrupting traditional modes of operation ...

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Harness the Power of Prediction to Boost Campaign Response


Predictive analytics is the use of data, algorithms, and machine learning techniques to assign ‘scores’ to various user segments based on historical data ...

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Product Activation


Reach more people in more places and optimize each touchpoint with Treasure Data’s out-of-the-box integrations to the most adopted advertising, email ...

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Segmentation/Predictive Scoring


Easily surface key attributes and behaviors to segment perfectly-sized groups of customers and prospects. Engage them at the right time and stay within your marketing budget ...

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Retail: Big Data, Bigger Profits


Innovative retailers that expect to thrive in today’s competitive atmosphere understand that the only way to survive is to embrace the blurred lines between online, offline, eCommerce, mCommerce, and brick and mortar ...

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Profile Management


Tap previously unattainable levels of customer detail with Treasure Data enterprise Customer Data Platform. Build customer views that are unique to your business by harnessing data only you can access ...

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The ROI in a Customer Data Platform


Organizations in many different industries are finding big value by unifying and processing information through an enterprise customer data platform, or CDP ...

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Whitepaper: How Marketers Can Survive The IoT Data Deluge


Most marketers today already struggle to keep up with the waves of data that web sites, CRM, email, and mobile apps capture about their customers ...

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Data Privacy: Building Trust Beyond Compliance


The European Union’s General Data Protection Regulation (GDPR) has kicked off a new conversation about personal information and how companies can collect ...

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Step-by-Step CDP Readiness


As marketers realize the value of creating more personalized customer experiences without a lot of heavy lifting from IT, enterprise CDPs are enjoying tremendous growth ...

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Enhancing the Customer Experience with IoT


The Internet of Things (IoT) is poised to disrupt our lives just like mobile technology has over the last 10 years ...

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Treasure Data at MarTech East


Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights...

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New Study Shows Majority of Organizations Feel Customer Data is Still Siloed, Only Available to Some


Only 13% of Executives Express High Confidence they are Leveraging All of Their Available Customer Data from Forbes Insights/Treasure Data Survey. MOUNTAIN VIEW, CA...

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Data Versus Goliath


The age of digital disruption continues to turn entire industries on their heads. Enabled by the latest digital and cloud-based platforms ...

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GDPR


The single most important requirement for GDPR compliance is obtaining explicit, positive consent from your web site visitors to have their data ...

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The Dummies Guide to Enterprise Customer Data Platforms


Marketing technology has been shown to increase lead conversions and average deal sizes as well as improve forecasting and customer segmentation ...

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Treasure Data Cookie Policy


As a company that takes privacy and data security very seriously, we recognize that Treasure Data’s information security practices are important to you ...

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How to Create GDPR Compliant Consent in Web Forms


The single most important requirement for GDPR compliance is obtaining explicit, positive consent from your web site visitors to have ...

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GDPR Readiness with Treasure Data


Treasure Data CDP helps customer-facing organizations stay compliant with privacy regulations.

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Responsibly Connecting Data to Capture Your Elusive Your Customer Along their Journey


It takes six to eight touches to generate a viable sales lead. At each stop along the customer journey, your customers leave behind a long, winding trail of digital data ...

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Press Releases


New study shows majority of organizations feel customer data is still siloed, only available to some ...

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Events & Webinars


Schedule a meeting with one of our experts at one of our upcoming events and see how we can help optimize your business performance and the end-user experience!

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News


Thought leadership and media coverage by Treasure Data ...

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IoT


Data is growing faster than our ability to consume it, driven in large part by the growing amount of IoT device data. With Treasure Data enterprise CDP, you can flexibly and securely ingest IoT data from any connected device or machine ...

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Entertainment & Media


Whether it’s raw event-level data, log files, game development data, microtransaction/eCommerce records, payment or other real-time data, Treasure Data enterprise CDP can unify ...

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Retail & CPG


Retailers are under immense pressure to provide exceptional customer experiences in order to distinguish themselves in a highly competitive, global marketplace ...

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Open Source


Over the last 15 years, we have invented an open data protocol adopted by Apple, Uber and thousands of other companies, created one of the world’s largest Hadoop user communities, and brought Linux ...

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Security


Every decision we make is rooted in our values - humility and responsibility. From our processes, behaviors and down to every level of infrastructure, we make no compromises ...

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Technology


Treasure Data enterprise CDP is customizable to fit your needs and allows you to benefit from the latest technologies, while eliminating unnecessary marketing and IT spend ...

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Product Overview


Treasure Data enterprise CDP brings together various data across different channels for a single, actionable view of your customer or prospect. It empowers you to gain ...

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Outpost Games transforms the live gaming experience


Dependable and scalable access to data helps make games exciting for viewers and players. Using data to influence product development helps attract larger and more diverse audiences ...

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How to Reinvent Car Buying Experiences


Get a single, unified view of all your customer and prospect data – regardless of format or source – so you can segment more effectively, automate marketing tasks ...

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Solutions


Today, Treasure Data is bringing this sophisticated functionality to businesses everywhere with an enterprise-grade customer data platform (CDP) that provides a unified ...

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Videos


Join us for an eye-opening look at what drives the gaps in customer experience and the latest Treasure Data capabilities ...

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Whitepapers & Reports


Learn more about the whys and hows of Treasure Data's Customer Data Platform (CDP)

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Guides & Cheatsheets


Enrich your knowledge of Customer Data Platform (CDP) with Treasure Data's guides

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Pioneer revolutionizes cars with the IoT evolution


Pioneer Corporation constantly stays ahead of the digital systems and automotive industry by bringing revolutionary products and services ...

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Dentsu: Scaling insights with the magic of a CDP


Dentsu, one of the top five global advertising agencies, leverages their deep analytics expertise to deliver data-informed services to their 11,000+ ...

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Survios uses data to make virtual reality more human


Survios strives to create a more human experience within virtual reality (VR) gaming. The Survios game Raw Data became the first VR-exclusive game ...

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Muji grows in-store revenue with personalized promotions


Muji, a global retailer known for sustainable products and packaging, planned to grow beyond its 650+ store locations. When they discovered ...

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Wish uses real-time data to become eCommerce giant


Wish, the “Shopping Mall in Your Pocket,” built one of the most popular mobile shopping apps in the world leveraging Treasure Data’s enterprise ...

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Shiseido builds customer loyalty using behavior data


Shiseido, the fifth largest maker of cosmetics in the world, added a digital component to their customer loyalty program, pivotal to their customer ...

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Subaru drives customer loyalty with CDP


Subaru – one of the world’s most recognized auto brands – built a high-performance enterprise CDP to turn tire-kicking customers into buyers ...

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Kapost Building full-funnel metrics in a siloed world


Kapost, a B2B marketing platform, delivers a unique data-driven content marketing system to high - profile companies such as AT&T, IBM and LinkedIn ...

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Case Studies


Read more about Data unification, analysis and activation in Treasure Data case studies ...

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The Marketer’s Guide to GDPR


Learn how to align with new GDPR rules around user communication and user consent. Transform GDPR marketing and sales challenges into growth ...