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New Treasure Data Survey Reveals Consumers are Motivated by Loyalty Programs and Relying More on DTC Brands, BNPL Options


Treasure Data™ today announced the results of a national survey detailing consumers’ purchasing habits and brand engagement preferences for the year to come. The new study identifies consumer behavior trends that point to deeper, more direct connections between retailers, brands and their customers, including the hearty embrace of loyalty rewards programs, a growing reliance on direct-to-consumer (DTC) channels, and an increasing preference towards flexible financing options, such as buy now, pay later (BNPL).

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Treasure Data Announces Support for AWS for Automotive Initiative


Treasure Data, the enterprise customer data platform (CDP), today announced support for AWS for Automotive, an Amazon Web Services, Inc. (AWS) initiative to accelerate the automotive industry’s digital transformation through a comprehensive set of purpose-built cloud capabilities, unmatched experiences, and the broadest partner and developer community.

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THE DIGITAL SHIFT APAC: On Demand


There has been a shift in the view of digital and data. Creating a truly “customer-centric” organization now requires marketers to utilize more first-party data to deeply understand customers, then delivering a seamless relevant experience. Join us as we speak with brand and marketing leaders to explore the future or marketing strategies brands can use to position themselves for success at a moment’s notice. Conversations will span new technologies and offer actionable insights on how to rise above the competition and deliver incredible customer experiences with data.

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Treasure Data Appoints Kimberly Bronstein as Chief People Officer


Treasure Data, the enterprise customer data platform (CDP), today announced the appointment of Kimberly Bronstein as the company’s chief people officer. In this important role, Bronstein will lead Treasure Data’s global human resources (HR) function, focus on enhancing its unique corporate culture, and scale talent acquisition and development initiatives.

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Treasure Data at NRF, The Retail Show


Treasure Data at NRF 2022, enabling better customer experiences with unified customer data. We deliver an enterprise customer data platform for retailers and brands. With a flexible architecture, intuitive machine learning, and strong privacy management, our CDP empowers marketers and customer-facing functions to be customer centric and deliver relevant experiences across all channels.

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Treasure Data’s CDP for Service Now Available on Genesys AppFoundry


Treasure Data's Customer Data Platform seamlessly integrates with Genesys Customer Experience Platform to empower agents with real-time customer insights

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Trifecta Nutrition


The DTC company uses its CDP to cut churn, feed growth, broadcast frequently updated KPIs companywide, and provide clear pictures of key customer personas.

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Trifecta


Trifecta’s fitness & prepared-meals business uses a customer data platform (CDP) to learn customers’ goals and diet challenges, reduce churn and increase customer lifetime value (CLV). Insights from the CDP help customer contact center consultants offer helpful advice, alternate meal plans and substitutions, changes to more suitable workouts, and improve overall customer experience (CX) with personalized recommendations.

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Treasure Data Unveils End-to-End Governance, Security and Privacy Foundation


Treasure Data introduces the Trusted Foundation, a suite of features enables marketers to manage all data privacy and consent preferences related to individuals in the unified customer data record with data access permissions and controls - all within one smart platform.

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Personalization with Privacy and Trust


For today’s customers, there are no exceptional experiences without trust. Developing customer trust requires marketers to pair one-to-one personalization with one-to-one privacy – taking all attributes and consent options into account with every interaction. Treasure Data provides everything you need to quickly and easily manage even the most complex privacy and consent landscapes.

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Penske Media Corporation Partners with Treasure Data to Transition its Business Model, Provide Meaningful Connections to Advertisers, and Create New Audience Experiences


Penske Media Corp (PMC) announced a strategic partnership with enterprise customer data platform Treasure Data to integrate their technology into PMC’s extensive portfolio of brands. The consumer journey has become exceedingly more complex in recent years and through this partnership, PMC’S brands will have the ability to connect data with more specificity, making meaningful, value driving connections with its audience.