By unifying its customer data, this automaker uncovered $125M in annualized margin and saw a 1,000% conversion rate improvement across various campaigns.

Learn how Treasure Data helped a global gaming company see $15M savings on advertising, improve ad match rate by 79%, and reduce duplicate profiles by 20%.

See How Treasure Data Boosts Sales and Customer Lifetime Value

How a CDP helped a life sciences leader personalize recommendations, automate outreach, and build awareness campaigns to increase re-engagement by 36%.

Gain valuable insights into CDP selection, uses, benefits, and more in this report from Advertiser Perceptions. Discover how CDPs drive value today and the many potential growth opportunities.

Futurum Research explores how Treasure Data's customer data platform solutions help brands use data efficiently and create connected customer experiences.

Customer Data Platforms (CDPs) unify customer profiles & personalize customer journeys, boosting marketing ROI. But they also help manage privacy compliance. This CDPI paper shows how.

Learn how a customer data platform (CDP) can help streamline the complicated process of privacy compliance so you can win consumer trust and brand loyalty.

Chances are your organization has a consumer contact center that provides your consumers with a means to ask product questions or potentially raise issues associated with your brands. This contact center may be staffed with in-house staff or you may outsource the capability to specialists. It is also very likely that your contact center is viewed as a cost of doing business; a cost center whose metrics and KPIs are predicated on efficiency and cost savings. Historically, a contact center was not viewed by CPG enterprises as a differentiated capability—meaning consumers didn’t choose a brand based on the quality of the experience that they would have with contact center representatives. The contact center was managed as a utility versus a domain to strive for superiority and brand brilliance.