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How BI Turns Data to Measurable Insights


You’ve collected all your raw data, now what? This retail touchpoints special report shows you how retailers are using business intelligence programs to draw out valuable insights from customer data.

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GigOm – Roadmap: Enterprise Analytic Solutions 2020


Adopting the right analytic solution that fits your business is critical to staying competitive in the current digital landscape. This report on the enterprise roadmap lists the top cloud analytic databases and breaks down their individual competitive advantages.

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Mighty Guides: 7 Experts on Transforming Customer Experience with Data Insights


How to use data to gain knowledge, drive engagement, and acquire new customers.

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Powering Privacy Compliance with a CDP


CDP Institute founder and director David Raab explains how CDPs are foundational to privacy control and administration, plus what to look for in a CDP.

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eTail 2020 Report: Optimize UX with Customer Data


In this eTail 2020 research report, retailers from a variety of industries discuss the importance of building a seamless customer experience by investing in the right talent and technology.

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Arm Treasure Data Launches New CDP Capabilities


Arm Treasure Data launches new CDP capabilities and unlocks value for customers such as Linden Lab and Anheuser-Busch InBev

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Test Page


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Awards


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Data Integrations


Learn how Treasure Data’s innovative data integration capabilities help you discover every customer.

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Forrester Consulting: Arm Treasure Data CDP ROI at 802% ROI


Our CDP helps deliver deep customer insights, better decisions for cross-channel personalization, increased campaign conversion and greater opportunities to maximize the lifetime value of every customer.

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Forrester Total Economic Impact Report


Have you and your team been considering a Customer Data Platform? Are you contemplating whether it is worth the investment? We have 800+ reasons why it is.

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Arm Treasure Data Introduces Treasure Boxes and Custom Scripts to Enable Faster Time-to-Value for Customers


Arm Treasure Data Introduces Treasure Boxes and Custom Scripts to Enable Faster Time-to-Value for Customers...

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2019 Retail Technology Report: An Analysis of Trends, Buying Behaviors and Future Opportunities


How are retail and brand directors investing now for success next year? TotalRetail recently asked that question as part of a new...

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eTail Holiday Report


See how retailers and big brands are using omnichannel personalization and digital technology to unify digital and in-store experiences...

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Collective intelligence: How brands and retailers both win with data-sharing


Retailers and brands are increasingly engaging in co-marketing campaigns with pooled customer data to boost customer...

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Bridging Physical and Digital Data


Combining Cross-Channel Shopper Insights for a Competitive Edge...

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Retail TouchPoints BI Report


Refining Business Intelligence: Turning Today’s Data Tsunami into Actionable Insights”...

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Starting a CDP project?


Get off to a fast start with our comprehensive CDP request for proposal (RFP) template...

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Your Complimentary RFP Template


his complimentary RFP template helps you specify the CDP you need...

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Arm Treasure Data at Brand Innovators in Atlanta


Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights...

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Arm Treasure Data at Reflexions


Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights...

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Arm Treasure Data eCDP – Indonesia – ENG


Treasure Data enterprise Customer Data Platform translates millions of data points – online, offline, and even from IoT devices – to create individual customer profiles and remarkable personalized experiences. Unify data across...

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The State of the Customer Journey in 2019


"The State of the Customer Journey”—an Arm Treasure Data exclusive report—reveals surprising survey responses from marketers seeking higher...

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Arm Treasure Data at CMO New York


Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights.

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Arm Treasure Data at eTail East


Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights...

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Arm Treasure Data at the Dallas CMO Executive Summit


Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights.

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Arm Treasure Data at the GS1 Connect 2019


Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights.

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Arm Treasure Data at Digital Food & Beverage


Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights...

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Arm Treasure Data at Marketing Impact 2025


Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights...

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Free Future Stores Survey Research Report


Get the Future Stores survey report, Brick-and-Mortar Loyalty: How Brand and In-Store...

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Forbes Insights Report: The Clear Path to Personalization


This report outlines the clear path to personalization success from industry...

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PARCO Boosts Engagement, Sales & CLTV


Subaru – one of the world’s most recognized auto brands – built a high-performance enterprise CDP to turn tire-kicking customers into buyers ...

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Arm Treasure Data eCDP – Singapore


Treasure Data enterprise Customer Data Platform translates millions of data points – online, offline, and even from IoT devices – to create individual customer profiles and remarkable personalized experiences. Unify data across...

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Arm Treasure Data Named Best Customer Data Platform at 2019 Marketing Technology Awards


Arm® Treasure Data™ was named the Best Customer Data Platform (CDP) at the 2019 Marketing Technology Awards...

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The Martech Trends You Need to Know Now


Technology is remaking marketing in a million ways. Every marketer knows the job will be radically different even a few short years from now. But exactly where should you focus your attention and resources to get (or stay) at the top of your martech game?

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A Forbes CMO Practice Report for Marketing Effectiveness


Get practical advice on reducing the cost and complexity of holistic marketing mix ...

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What’s the #1 Critical Survival Skill for Retailers in 2019?


Understand how successful retailers use tech for everything from targeted retail personalization to omnichannel selling, including how to ...

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Recognizing Your Customers as Individuals


Identity resolution is a systematic method used to untangle the complex web of customer interactions that happen daily across your marketing ...

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Customer Data Platforms: Proving the Power of Your Content AND Your Ad Impact


What if you could prove to potential advertisers how much your ads and content are worth? What if you had the data to show that ...

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Retail Touchpoints Research Report: Winning at Omnichannel Retail


This groundbreaking report is a must-read for everyone guiding strategies at large retail organizations. Based on surveys ...

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Arm Treasure Data at the Richmond Marketing Forum NYC Event


Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights.

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Treasure Data at the Adobe Summit


Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights.

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IoT and the Data Gold Rush


How are companies leveraging IoT data to transform their businesses?

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Kirin embraces omnichannel personalization


It’s no secret that beverage companies spare little expense when it comes to advertising. In fact, beer, wine and liquor companies spent $14.8 billion ...

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How to Win with IoT in the Customer Experience Revolution


Our customers’ experiences are being defined by the increasing availability of big data. Every company requires it and most executives recognize its importance ...

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The Rise of Amazon: How Retail CMOs Fight Back


US retailers are under tremendous pressure. Declining foot traffic, store bankruptcies and closures have been dominating retail headlines for years ...

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Customer Segmentation: the ‘How’ and ‘Why’ of the Customer Journey


The retail sector is undergoing massive change, sending executive leadership into a frenzy as they reinvent business models ...

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Hero.tv transforms the live gaming experience


Dependable and scalable access to data helps make games exciting for viewers and players. Using data to influence product development helps attract larger and more diverse audiences...

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How IoT Data is Reshaping the Marketing Landscape


The modern marketing era has been defined by the increasing availability of big data. Every marketer requires it. Every marketer claims to want more of it ...

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Harnessing Automotive Data Analytics


A tectonic shift is taking place in the auto industry. Changes in technology, consumer behavior, and emerging markets are disrupting traditional modes of operation ...

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Harness the Power of Prediction to Boost Campaign Response


Predictive analytics is the use of data, algorithms, and machine learning techniques to assign ‘scores’ to various user segments based on historical data ...

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Product Activation


Reach more people in more places and optimize each touchpoint with Treasure Data’s out-of-the-box integrations to the most adopted advertising, email ...

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Segmentation/Predictive Scoring


Easily surface key attributes and behaviors to segment perfectly-sized groups of customers and prospects. Engage them at the right time and stay within your marketing budget ...

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Retail: Big Data, Bigger Profits


Innovative retailers that expect to thrive in today’s competitive atmosphere understand that the only way to survive is to embrace the blurred lines between online, offline, eCommerce, mCommerce, and brick and mortar ...

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Profile Management


Tap previously unattainable levels of customer detail with Treasure Data enterprise Customer Data Platform. Build customer views that are unique to your business by harnessing data only you can access ...

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The ROI in a Customer Data Platform


Organizations in many different industries are finding big value by unifying and processing information through an enterprise customer data platform, or CDP ...

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Whitepaper: How Marketers Can Survive The IoT Data Deluge


Most marketers today already struggle to keep up with the waves of data that web sites, CRM, email, and mobile apps capture about their customers ...

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Data Privacy: Building Trust Beyond Compliance


The European Union’s General Data Protection Regulation (GDPR) has kicked off a new conversation about personal information and how companies can collect ...

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Step-by-Step CDP Readiness


As marketers realize the value of creating more personalized customer experiences without a lot of heavy lifting from IT, enterprise CDPs are enjoying tremendous growth ...

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Enhancing the Customer Experience with IoT


The Internet of Things (IoT) is poised to disrupt our lives just like mobile technology has over the last 10 years ...

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Arm Treasure Data at MarTech East


Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights...

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New Study Shows Majority of Organizations Feel Customer Data is Still Siloed, Only Available to Some


Only 13% of Executives Express High Confidence they are Leveraging All of Their Available Customer Data from Forbes Insights/Treasure Data Survey. MOUNTAIN VIEW, CA...

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Data Versus Goliath


The age of digital disruption continues to turn entire industries on their heads. Enabled by the latest digital and cloud-based platforms ...

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GDPR


The single most important requirement for GDPR compliance is obtaining explicit, positive consent from your web site visitors to have their data ...

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The Dummies Guide to Enterprise Customer Data Platforms


Marketing technology has been shown to increase lead conversions and average deal sizes as well as improve forecasting and customer segmentation ...

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Treasure Data Cookie Policy


As a company that takes privacy and data security very seriously, we recognize that Treasure Data’s information security practices are important to you ...

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How to Create GDPR Compliant Consent in Web Forms


The single most important requirement for GDPR compliance is obtaining explicit, positive consent from your web site visitors to have ...

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GDPR Readiness with Treasure Data


Arm Treasure Data CDP helps customer-facing organizations stay compliant with privacy regulations.

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Responsibly Connecting Data to Capture Your Elusive Your Customer Along their Journey


It takes six to eight touches to generate a viable sales lead. At each stop along the customer journey, your customers leave behind a long, winding trail of digital data ...

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Press Releases


New study shows majority of organizations feel customer data is still siloed, only available to some ...

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Events & Webinars


Schedule a meeting with one of our experts at one of our upcoming events and see how we can help optimize your business performance and the end-user experience!

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Partnerships


Arm Treasure Data’s Partner Program team is committed to collaborating with only best-in-class companies to drive the implementation of our enterprise customer data platform to create lasting business value ...

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News


Thought leadership and media coverage by Arm Treasure Data ...

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IoT


Data is growing faster than our ability to consume it, driven in large part by the growing amount of IoT device data. With Arm Treasure Data enterprise CDP, you can flexibly and securely ingest IoT data from any connected device or machine ...

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Entertainment & Media


Whether it’s raw event-level data, log files, game development data, microtransaction/eCommerce records, payment or other real-time data, Arm Treasure Data enterprise CDP can unify ...

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Retail & CPG


Retailers are under immense pressure to provide exceptional customer experiences in order to distinguish themselves in a highly competitive, global marketplace ...

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Open Source


Over the last 15 years, we have invented an open data protocol adopted by Apple, Uber and thousands of other companies, created one of the world’s largest Hadoop user communities, and brought Linux ...

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Security


Every decision we make is rooted in our values - humility and responsibility. From our processes, behaviors and down to every level of infrastructure, we make no compromises ...

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Technology


Arm Treasure Data enterprise CDP is customizable to fit your needs and allows you to benefit from the latest technologies, while eliminating unnecessary marketing and IT spend ...

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Product Overview


Arm Treasure Data enterprise CDP brings together various data across different channels for a single, actionable view of your customer or prospect. It empowers you to gain ...

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Outpost Games transforms the live gaming experience


Dependable and scalable access to data helps make games exciting for viewers and players. Using data to influence product development helps attract larger and more diverse audiences ...

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How to Reinvent Car Buying Experiences


Get a single, unified view of all your customer and prospect data – regardless of format or source – so you can segment more effectively, automate marketing tasks ...

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Solutions


Today, Arm Treasure Data is bringing this sophisticated functionality to businesses everywhere with an enterprise-grade customer data platform (CDP) that provides a unified ...

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Videos


Join us for an eye-opening look at what drives the gaps in customer experience and the latest Arm Treasure Data capabilities ...

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Whitepapers & Reports


Learn more about the whys and hows of Arm Treasure Data's Customer Data Platform (CDP)

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Guides & Cheatsheets


Enrich your knowledge of Customer Data Platform (CDP) with Arm Treasure Data's guides

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Pioneer revolutionizes cars with the IoT evolution


Pioneer Corporation constantly stays ahead of the digital systems and automotive industry by bringing revolutionary products and services ...

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Dentsu: Scaling insights with the magic of a CDP


Dentsu, one of the top five global advertising agencies, leverages their deep analytics expertise to deliver data-informed services to their 11,000+ ...

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Survios uses data to make virtual reality more human


Survios strives to create a more human experience within virtual reality (VR) gaming. The Survios game Raw Data became the first VR-exclusive game ...

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Muji grows in-store revenue with personalized promotions


Muji, a global retailer known for sustainable products and packaging, planned to grow beyond its 650+ store locations. When they discovered ...

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Wish uses real-time data to become eCommerce giant


Wish, the “Shopping Mall in Your Pocket,” built one of the most popular mobile shopping apps in the world leveraging Treasure Data’s enterprise ...

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Shiseido builds customer loyalty using behavior data


Shiseido, the fifth largest maker of cosmetics in the world, added a digital component to their customer loyalty program, pivotal to their customer ...

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Subaru drives customer loyalty with CDP


Subaru – one of the world’s most recognized auto brands – built a high-performance enterprise CDP to turn tire-kicking customers into buyers ...

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Kapost Building full-funnel metrics in a siloed world


Kapost, a B2B marketing platform, delivers a unique data-driven content marketing system to high - profile companies such as AT&T, IBM and LinkedIn ...

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Case Studies


Read more about Data unification, analysis and activation in Arm Treasure Data case studies ...

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The Marketer’s Guide to GDPR


Learn how to align with new GDPR rules around user communication and user consent. Transform GDPR marketing and sales challenges into growth ...

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Resources


Harness CDP power by checking Arm Treasure Data's libraries, articles, code and videos ...

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Customers


See how our customers across industries inspire brand loyalty and deepen engagement ...

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Enterprise Customer Data Platform


Arm Treasure Data Customer Data Platforms (CDPs) integrate and use marketing data from many different platforms, including email, lead generation, CRM, loyalty data ...

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Treasure Data Positioned in Gartner Magic Quadrant


Treasure Data Recognized for its Completeness of Vision and Ability to Execute in Gartner Magic Quadrant MOUNTAIN VIEW, CA - February 27,...

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Gartner Magic Quadrant


Download and read your complimentary copy of the 2019 Data Management Solutions for Analytics Magic Quadrant ...

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Unify Your Data From Edge to Action


Arm Treasure Data Customer Data Platforms (CDPs) integrate and use marketing data from many different platforms, including email, lead generation, CRM, loyalty data ...

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Top Ten Checklist for an Enterprise Customer Data Platform


The explosion of customer data has created many opportunities to adapt your business to meet the needs of your customers ...

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Overcoming the Challenges of Multi-Touch Attribution


Marketers need to know their true return on investment tied to campaign touch points. This means that B2B and B2C campaign ...

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Gartner Peer Insights


Peer Insights is Gartner’s peer-driven ratings and reviews platform for enterprise IT solutions. Each review is verified before publishing ...

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Testimonials


We enable our customers to deliver data-driven, customer-centric marketing that strengthens brand and increases revenue. In a world where customer experience ...

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Total Data Management – Treasure Data Data Management Platform


Data Management Platforms - how to fill in the gaps to get a unified, 360 degree view of your users for more powerful segmentation ...

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Total Data Management – Treasure Data


It’s no secret. Organizations that leverage customer data for decision making increase their competitive advantage ...

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Total Data Management – Treasure Data Customer Data Platform


It’s no secret. Organizations that leverage customer data for decision making increase their competitive advantage ...

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How to track customer across games, movies, eSports, streaming and more?


The entertainment world is exploding with new ways for brands and fans to interact with each other. Many entertainment companies now have titles ...

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Amazon Redshift COPY Command Guide


Get up and running in a dynamic Amazon Redshift environment in no time. Download Treasure Data’s Amazon Redshift COPY command cheat sheet now ...

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Comprehensive Hive Guide


This complete summary of the Hive Query Language offers a friendly tutorial to Hadoop’s most popular batch query engine ...

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Segment Enterprise Data Connector


Analyze, transform and maximize your Segment data with Treasure Data’s powerful Customer Data Platform ...

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Treasure Data Rounds Out Executive Team with Data Analytics Veteran, Pankaj Tibrewal, as Vice President of Product Management


Former Anaplan, Chartcube, McKinsey Executive to Drive Product Differentiation for Treasure Data in the Emerging CDP and IoT Analytics...

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What’s the Difference Between a Customer Data Platform (CDP) and a DMP?


CDPs (Customer Data Platforms) and DMPs (Data Management Platforms) are complementary ...

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What is a Customer Data Platform?


Our senses have become numb to most forms of marketing because of information overload. Grabbing customers’ attention, converting customers ...

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Datorama Enterprise Data Connector


Integrate Datorama with Treasure Data and quickly optimize your marketing campaigns for maximum ROI ...

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Google Tag Manager Data Connector


Simplify the task of tag management by integrating Treasure Data and Google Tag Manager, ensuring all your data is aggregated into a single place ...

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A Data Lake Gives You Total Data Management – Treasure Data


It’s no secret that by leveraging big data, organizations increase their competitive advantage through enhanced customer service ...

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Treasure Data Lands SAP Enterprise SaaS Expert, Rob Glickman as Chief Marketing Officer


Former SAP Cloud, eBay, Symantec Executive to Accelerate Company’s Penetration of the Emerging CDP and IoT Analytics Markets MOUNTAIN...

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Apsalar Data Connector


Measure marketing effectiveness across more than 1,000 channels with Apsalar and Treasure Data, giving you actionable insight for mobile ...

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Looker Data Connector


Create new ways to find your data, make the most of your business intelligence and get everyone on the same page by integrating Treasure Data ...

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IoT Analytics


Data is growing faster than our ability to consume it, driven in large part by the growing amount of IoT device data. With Arm Treasure Data ...

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Microsoft Azure Data Connector


Gain greater insight from your data than ever before by integrating Microsoft Azure and Treasure Data ...

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Google Drive Enterprise Data Connector


Make data-driven decisions by joining databases, business analytics and a collaborative document warehouse using Google Drive with Treasure Data ...

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Digital Marketing Reading List


This list is a compilation of free tools, videos, blogs and a few “must have” books that we think represent the state of the ...

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DoubleClick for Advertisers Data Connector


Increase your marketing effectiveness by combining data storage and analytics to improve audience insight with DoubleClick and Treasure Data’s ...