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Leading Automaker Fuels Revenue Growth
By unifying its customer data, this automaker uncovered $125M in annualized margin and saw a 1,000% conversion rate improvement across various campaigns.
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Treasure Data Announces Full HIPAA Support to Safeguard Patient Data and Privacy
HIPAA Compliance Within all Treasure Data Products Supports Enterprise Customers to Use Protected Health Information Securely and Provide Better Connected Patient Experiences
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Global Gaming Company Levels Up Marketing
Learn how Treasure Data helped a global gaming company see $15M savings on advertising, improve ad match rate by 79%, and reduce duplicate profiles by 20%.
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Treasure Data Names Karl Wirth Chief Product and Technical Officer
Tenured MarTech Executive Brings Technical Expertise, Business Acumen, and Passion for Real-Time Personalized CX to Treasure Data’s C-Suite
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Global Life Sciences Leader
How a CDP helped a life sciences leader personalize recommendations, automate outreach, and build awareness campaigns to increase re-engagement by 36%.
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The CDP Value Chain: From Baseline Uses to Business Transformation
Gain valuable insights into CDP selection, uses, benefits, and more in this report from Advertiser Perceptions. Discover how CDPs drive value today and the many potential growth opportunities.
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It’s Simple: Efficient Businesses Run on Data – Futurum Research
Futurum Research explores how Treasure Data's customer data platform solutions help brands use data efficiently and create connected customer experiences.
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Powering Privacy Compliance with CDPs – Treasure Data
Customer Data Platforms (CDPs) unify customer profiles & personalize customer journeys, boosting marketing ROI. But they also help manage privacy compliance. This CDPI paper shows how.
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Data Privacy: Building Trust Beyond Compliance – Treasure Data
Learn how a customer data platform (CDP) can help streamline the complicated process of privacy compliance so you can win consumer trust and brand loyalty.
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Contact Center Transformation Assessment
Chances are your organization has a consumer contact center that provides your consumers with a means to ask product questions or potentially raise issues associated with your brands. This contact center may be staffed with in-house staff or you may outsource the capability to specialists. It is also very likely that your contact center is viewed as a cost of doing business; a cost center whose metrics and KPIs are predicated on efficiency and cost savings. Historically, a contact center was not viewed by CPG enterprises as a differentiated capability—meaning consumers didn’t choose a brand based on the quality of the experience that they would have with contact center representatives. The contact center was managed as a utility versus a domain to strive for superiority and brand brilliance.