Retailers are under immense pressure to provide exceptional customer experiences and distinguish themselves in a highly competitive and ever-changing global marketplace. Today, our phones are handheld shopping malls and social media plays an increasingly important role in driving purchases, collecting feedback, and deepening brand loyalty. In addition, consumer privacy concerns must be your priority above everything else. Treasure Data Customer Data Platform (CDP) puts your data investments to work with an open, flexible platform tailored for retailers, so you efficiently maximize shopper intelligence across your organization.

Based on eTail’s 2020 Retail Consumer Survey, this guide is jam-packed with actionable insights for retailers navigating the “new normal.”

Explore the rapidly changing landscape of the CPG industry and what’s needed to build a successful DTC channel.

Lion Corp. is a venerable CPG company whose history dates back to the late 1800s, but it wants to stay on the leading edge in predicting consumer demand—especially from up-and-coming Millennial and Gen Z buyers.

PLAZMA is a Digital Transformation Community. This marks the 13th PLAZMA event, and with the current global Pandemic PLAZMA has transformed into a virtual event where participants from across the Asia Pacific region can share their knowledge and experience in pioneering digital transformation across all our organizations.

Find out how to reduce acquisition costs, increase lifetime value and improve retention with this practical how-to guide. We’ve mapped the campaign steps to help you get the most out of your Treasure Data analytics and reports.

Brands have shifted focus to ecommerce. Leadership has learned how to motivate employees on lockdown. Schools have stepped up and embraced digital.

Treasure Data helps customers with game changing analytics. Today, we introduced Treasure Insights, 15 new connectors and our In-store software development kit (SDK) for retailers.

A study by Advertiser Perceptions found Treasure Data leads in key CDP categories, including scalability, data security, ID management and resolution, and vision and roadmap.

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You may use Treasure Data’s trademarks to refer to Treasure Data’s products, services and related technology if you follow these guidelines and your use is accurate, fair and not misleading.

We can show you the value that Treasure Data brings to our services, technology, and data partners.

Founded in 2011, Treasure Data is focused on helping enterprises solve complex data problems, gain actionable insights, and drive effective customer experiences.

There is no room for compromise when it comes to delivering jaw-dropping customer experiences. Treasure Data partners with world class technology and data providers to ensure your customer data is maximally mobilized at enterprise scale, helping you automatically react to your customer interactions at the right place & time.

Agencies, Systems Integrators, Consultancies, Value Added Resellers (VAR's) and other leading influencers play a significant role in helping you decide if a customer data platform is right for your organization, as well as standing up custom architectures according to your marketing stack and desired outcomes.

The Treasure Data Partner Program enables service providers and independent software vendors (ISVs) to take full advantage of Treasure Data resources, and establish a firm footing in what is fast becoming the foundation of marketing technology.

Embulk is a trademark of Treasure Data, Inc. (or its subsidiaries).

Plazma is a trademark of Treasure Data, Inc. (or its subsidiaries).

Treasure Data is a trademark of Treasure Data, Inc. (or its subsidiaries).

The information provided in this section applies to Treasure Data’s customers, partners, the media and any other third party. Treasure Data may update these guidelines from time to time.

The Treasure Data CDP helps you dramatically improve customer lifetime value (CLV). Discover how It offers a secure, regulatory-compliant way to harness the power of customer data for new customer acquisition, engagement, and retention.

A CDP is an application that collects and stores customer data from across the organization and multiple channels into a single database for data unification and identity resolution, analyzation, and activation.

Increase brand loyalty and achieve greater marketing ROI by integrating data from across all of your engagement channels to create a unified consumer view—the gold standard for consumer information management.

Learn how Treasure Data CPD, tailored for retailers, provides rich shopper insights from physical and digital data, so your brand can make the best decisions to drive loyalty and growth.

COVID-19 has given us the opportunity to "re-examine" many things. The same is true for the use of data. We will take a deep dive with Audrey, Digital Minister of Taiwan, and Mr. Seki, Founder of Code for Japan to revisit the basics of data, which everyone should rediscover.

Treasure Data and Forbes Insights surveyed 200 customer experience executives and 1,000 consumers on the value of CX.

Tag management is a system for efficiently overseeing and updating the various marketing tags that an organization embeds in its websites and mobile applications.

Social media marketing is the use of platforms such as Facebook, Instagram, Twitter, and YouTube to engage with audiences across various devices. Social media marketing strategies revolve around a variety of goals.

Retail marketing encompasses all of the ways a consumer business attracts customers and generates sales of its goods and services. Retail marketing strategies touch virtually everything in a company’s operations, including signage, store layout, sales and promotions, pricing strategies, advertising, checkout processes, and customer service.

Mobile marketing is the practice of connecting with prospects and customers on their smartphones and other mobile devices, such as tablets or smartwatches. It is a multichannel digital marketing strategy that spans multiple communication channels, including text/SMS messaging, email, mobile apps, mobile websites, push notifications, social apps, and other media.

Email marketing is a digital communications strategy for sending messages to customers or prospects via email. While this includes direct sales or marketing communications, email marketing encompasses a broad range of messaging. Examples include customer service updates, company events, topical news, and useful tips for getting the most out of a product.

Ecommerce marketing is the end-to-end process of generating traffic and sales in an online store. This includes all stages of the online customer journey, from awareness to conversion to retention and advocacy. This practice relies on ecommerce analytics and customer journey analytics to optimize all aspects of the digital consumer experience.

A demand side platform, or DSP, is a software tool for digital advertisers to automate their ad buys across multiple exchanges from a single interface. A DSP enables advertisers to place real-time bids on ad inventory based on a variety of preset criteria, including audience segments, pricing, and geo-location data.

Conversion rate optimization, or CRO, is a form of ecommerce marketing that uses data and best practices to increase the percentage of online visitors who complete a desired behavior. A conversion is often thought of in terms of an online purchase, but can refer to many desired outcomes, such as a website visitor signing up for an email newsletter or participating in a webinar.

Content marketing is the development and publication of various types of media to help cultivate a target audience, such as prospective customers for a product or service.

Affiliate marketing is a results-oriented program where a business pays a third party for referring new customers or visitors, usually to its online store or other website. Affiliate marketing became popular with the growth of online shopping.

You’ve collected all your raw data, now what? This retail touchpoints special report shows you how retailers are using business intelligence programs to draw out valuable insights from customer data.

Energy customers rely on us to deliver the timely, focused content they need to make the best business and technology decisions. To do that, we’ve built a digital organization and infrastructure that lets us quickly respond to customer needs and at the same time ensure our own continued growth.

Customer experience is a broad term that refers to how your customers feel about your company and its brand. It’s essentially a customer’s evolving opinion of your company, based on all of their interactions and impressions over time.

Customer experience is everything. Learn how to put customer insights to use so you can boost acquisition, improve CX, engage in real time and conquer your cross-sell and upsell goals. Start now, for free.

Take the heavy lifting out of customer insights and segmentation. Use your CDP to use AI and machine learning to do that on your behalf. Sound too good to be true? Not remotely. Find out how.

Stop wasting money on advertising to duplicative or out of date customer profiles. Start personalizing at scale. Learn how customer data unification can make your marketing and your spend more effective in this free course.

When it comes to marketing data, avoid the old adage: Garbage in, garbage out. Learn collecting the right data and ensuring its accuracy is paramount for the success of your marketing efforts, today.

Social media analytics is the practice of deriving business insights from data mined from social networks such as Facebook, Twitter, and Instagram. As a subfield of social media marketing, social media analytics enables businesses to identify trends and takeaways from how people discuss products, brands, and events online.

Social media analytics tools are software applications used to intake, process, interact with, and visualize social media data. They are essentially the nuts-and-bolts of how a marketer turns social media data into actionable insights.

Search engine optimization (SEO) analysis is the practice of auditing a website to identify opportunities to improve its placement in search engine results. A related goal is not only to improve search engine results placement (SERP), but also to boost actual organic referral traffic from those search results. Organic referral traffic is one of the basic SEO metrics marketers measure as a part of their overall program.

Programmatic advertising, also called programmatic marketing, is the use of software tools to automatically purchase digital ads. A display advertising strategy, programmatic advertising relies on computers and algorithms to buy ad placements based on data.

Product analytics is concerned with using data to understand how people actually use a product. This is to be distinguished from how a company intends for customers to use a product, or how (or why) a customer thinks they might use a product.

Omnichannel marketing and multichannel marketing may sound similar, but they refer to wholly distinct strategies. Omnichannel marketing means that you are delivering seamless, integrated experiences across every medium of customer engagement.

Omnichannel marketing centers on delivering consistently integrated shopping experiences to customers across every touchpoint or “channel”. These channels include all types of customer engagement, including web, mobile, social, events, physical stores, and more.

Native advertising is a form of paid display advertising that closely matches the media in which it appears. One of the most common examples of native advertising is the publication of a sponsored article on a news website, or a sponsored post on a blog.

Marketing automation is the use of software to automate certain tasks, such as sending a thank you email to a customer, that would otherwise require a person to handle manually. Marketing automation platforms can perform many common campaign types and activities, including email marketing, lead scoring and lead management, and pay-per-click (PPC) advertising.

Marketing analytics is the use of software and other tools to measure the effectiveness of a campaign based on relevant data. Marketing analytics help businesses to better optimize their marketing ROI by making highly data-driven decisions about spending, messaging, audience targeting, and other crucial factors.

Event management is the end-to-end process of organizing and running large gatherings of people, either online though webinars and other virtual events, or in face-to-face events such as trade shows, conferences, concerts, and weddings. Event management tasks include everything from catering to programming to event marketing to traffic management and securing an appropriate space.

Drip marketing refers to automatically sending customers and prospects pre-composed messages over time. Sometimes called a drip campaign, this type of marketing automation can be used for a wide range of business goals, from helping to move a prospect through a sales funnel to improving customer service ratings to reducing customer churn.

Display advertising refers to a type of digital marketing that delivers messages as text, images, videos, or other graphical formats. Display ads appear in predetermined positions on various online and mobile media, such as a website or social app.

Digital experience is a subset of customer experience (CX) that deals specifically with how people interact with your company virtually via technology. Digital customer experience reflects how people feel about your business and brand based on their virtual interactions over time.

A content marketing strategy is a comprehensive plan for creating and deploying media to increase brand awareness. Different types of content marketing assets include online articles, blog posts, videos, infographics, whitepapers, social media, web pages, and other formats.

A DMP, or data management platform, is a software tool used primarily in advertising and marketing to build profiles of anonymous individuals, store just summary data about each individual, and share their data with advertising systems. DMPs are generally cookie-based and use anonymous IDs for the profiles. Even as capabilities for DMPs increase, they are not able to create a single, detailed view of prospects and customers across systems, as Customer Data Platforms (CDPs) do.

Experiential marketing is a form of brand marketing that aspires to connect with consumers on a more immersive level than traditional forms of advertising, such as a TV ad or a billboard. Instead of merely describing the benefits of a particular brand or product in a one-way message, experiential marketing endeavors to make consumers active participants in this exchange.

Predictive analytics is the practice of using algorithms and machine learning to anticipate future outcomes based on data. A form of predictive modeling, predictive analytics is the branch of big data analytics that is specifically concerned with revealing insights on what will happen in the future based on what has already occurred in the past.

Customer experience (CX) strategy encompasses all of the plans that a company makes to ensure positive, high-quality customer experiences. Customer experience spans all of the interactions between a business and its customers.

Data visualization is the practice of using software tools to display information in graphical form, rather than as raw data that could be more difficult to understand. By representing different kinds of data visually, individuals and teams can readily identify insights and patterns in the stores of information.

Data visualization tools are software applications that render information in a visual format such as a graph, chart, or heat map for data analysis purposes. Such tools make it easier to understand and work with massive amounts of data.

The customer journey refers to the full lifecycle of a relationship between a business and one of its customers. Rather than focusing on a single transaction or event, the customer journey represents the full duration of a customer-business relationship.

Customer experience management (CEM) is the practice of creating personalized interactions across physical and digital touchpoints. Customer experience can be broadly defined as how your customers feel about your business and its brand over all of its interactions, digital and offline, during their entire relationship with your company.

A CDP, or customer data platform, is software that unites customer data into a single unified profile for each customer. CDPs can either be cloud software or on-premises, but many CDPs today are cloud-enabled.

As CDPs gain popularity among marketers and business leaders, it’s imperative to find out what they are and why they matter - your competition likely already has. Get started now.

The future of personalized shopping experiences is upon us. Retail and eCommerce leaders are using online and offline data to create better personalized experiences to disrupt their peers. IoT data like RFID sensors, smart screens and augmented reality are being smartly incorporated allowing forward-thinking retailers to leapfrog their competition in the next decade.

In this webinar we will look at a few real world examples of how data-driven strategies are being implemented by retail leaders.

We created this virtual institute of higher learning for any business leader looking to make better use of customer data. Today's businesses face no shortage of customer data, but many still struggle with turning that data into the competitive asset it should be.

In this eTail 2020 research report, retailers from a variety of industries discuss the importance of building a seamless customer experience by investing in the right talent and technology.

The Center for Financial Industry Information Systems (FISC) established the “FISC Security Guidelines on Computer Systems for Banking and Related Financial Institutions” as security guidelines for financial institutions in Japan. It describes controls and security measures related to facilities, operations, and technical infrastructure.

This webinar will introduce the basics of CDPs and explore how marketers can use CDPs to get a more comprehensive and data-driven view of their customers.

Customer Data Platforms, or CDPs as they are commonly known, have attracted the attention of marketers, agencies, digital transformation consultants and ad tech companies. What are CDPs? And how do CDPs help enterprises better understand the buying journey of individual customers?

New customer data platform (CDP) features are helping Second Life creator Linden Lab to tailor offers for virtual world products and services, to better customize players’ customer experiences. Among the new features are customer journey orchestration and lookalike modeling, which also help to find and cultivate new Second Life players.

Retailers have realized that by mapping out the customer journey they can gain more insights and build more intimate consumer relationships. By enlisting marketing technology like a customer data platform (CDP), we can help your organization execute a customer-centric strategy.

Treasure Data and Forbes Insights surveyed 200 customer experience executives and 1,000 consumers on the value of CX.

Learn how Treasure Data’s innovative data integration capabilities help you discover every customer.

How do top retailers expect to make their numbers in 2020 and beyond? And which strategies, investments, and martech are they investing in now? Hint: Personalized customer experience (CX) is the top priority.

Do you have the martech stack, data strategy, and human talent required to successfully capture, integrate, and leverage customer data using a CDP?

No matter how big a company is, it’s virtually impossible for business owners to stay connected to their clientele 24/7. Whether providing necessary customer support for existing clients or capturing new leads, business owners can spend their entire workday managing these communication channels and still struggle to keep up.

We surveyed nearly 1,000 people who play video games regularly to see how their favorite games and virtual worlds impact their spending.

Our CDP helps deliver deep customer insights, better decisions for cross-channel personalization, increased campaign conversion and greater opportunities to maximize the lifetime value of every customer.

Have you and your team been considering a Customer Data Platform? Are you contemplating whether it is worth the investment? We have 800+ reasons why it is.

How are retail and brand directors investing now for success next year? TotalRetail recently asked that question as part of a new...

See how retailers and big brands are using omnichannel personalization and digital technology to unify digital and in-store experiences...

Retailers and brands are increasingly engaging in co-marketing campaigns with pooled customer data to boost customer...

Combining Cross-Channel Shopper Insights for a Competitive Edge...

Refining Business Intelligence: Turning Today’s Data Tsunami into Actionable Insights”...

his complimentary RFP template helps you specify the CDP you need...

Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights...

Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights...

Treasure Data enterprise Customer Data Platform translates millions of data points – online, offline, and even from IoT devices – to create individual customer profiles and remarkable personalized experiences. Unify data across...

"The State of the Customer Journey”—an Treasure Data exclusive report—reveals surprising survey responses from marketers seeking higher...

Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights.

Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights...

Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights.

Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights.

Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights...

Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights...

This report outlines the clear path to personalization success from industry...

Subaru – one of the world’s most recognized auto brands – built a high-performance enterprise CDP to turn tire-kicking customers into buyers ...

Treasure Data enterprise Customer Data Platform translates millions of data points – online, offline, and even from IoT devices – to create individual customer profiles and remarkable personalized experiences. Unify data across...

Technology is remaking marketing in a million ways. Every marketer knows the job will be radically different even a few short years from now. But exactly where should you focus your attention and resources to get (or stay) at the top of your martech game?

Identity resolution is a systematic method used to untangle the complex web of customer interactions that happen daily across your marketing ...

Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights.

Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights.

It’s no secret that beverage companies spare little expense when it comes to advertising. In fact, beer, wine and liquor companies spent $14.8 billion ...

Our customers’ experiences are being defined by the increasing availability of big data. Every company requires it and most executives recognize its importance ...

Dependable and scalable access to data helps make games exciting for viewers and players. Using data to influence product development helps attract larger and more diverse audiences...

The modern marketing era has been defined by the increasing availability of big data. Every marketer requires it. Every marketer claims to want more of it ...

Reach more people in more places and optimize each touchpoint with Treasure Data’s out-of-the-box integrations to the most adopted advertising, email ...

Easily surface key attributes and behaviors to segment perfectly-sized groups of customers and prospects. Engage them at the right time and stay within your marketing budget ...

Innovative retailers that expect to thrive in today’s competitive atmosphere understand that the only way to survive is to embrace the blurred lines between online, offline, eCommerce, mCommerce, and brick and mortar ...

Tap previously unattainable levels of customer detail with Treasure Data enterprise Customer Data Platform. Build customer views that are unique to your business by harnessing data only you can access ...

Most marketers today already struggle to keep up with the waves of data that web sites, CRM, email, and mobile apps capture about their customers ...

As marketers realize the value of creating more personalized customer experiences without a lot of heavy lifting from IT, enterprise CDPs are enjoying tremendous growth ...

Schedule a meeting with one of our experts and see how we can help optimize your marketing campaigns and connect your entire martech stack for better insights...

The single most important requirement for GDPR compliance is obtaining explicit, positive consent from your web site visitors to have their data ...

As a company that takes privacy and data security very seriously, we recognize that Treasure Data’s information security practices are important to you ...

Treasure Data CDP helps customer-facing organizations stay compliant with privacy regulations.

It takes six to eight touches to generate a viable sales lead. At each stop along the customer journey, your customers leave behind a long, winding trail of digital data ...

New study shows majority of organizations feel customer data is still siloed, only available to some ...

Schedule a meeting with one of our experts at one of our upcoming events and see how we can help optimize your business performance and the end-user experience!

Thought leadership and media coverage by Treasure Data ...

Data is growing faster than our ability to consume it, driven in large part by the growing amount of IoT device data. With Treasure Data enterprise CDP, you can flexibly and securely ingest IoT data from any connected device or machine ...

Whether it’s raw event-level data, log files, game development data, microtransaction/eCommerce records, payment or other real-time data, Treasure Data enterprise CDP can unify ...

Retailers are under immense pressure to provide exceptional customer experiences in order to distinguish themselves in a highly competitive, global marketplace ...

Over the last 15 years, we have invented an open data protocol adopted by Apple, Uber and thousands of other companies, created one of the world’s largest Hadoop user communities, and brought Linux ...

Every decision we make is rooted in our values - humility and responsibility. From our processes, behaviors and down to every level of infrastructure, we make no compromises ...

Treasure Data enterprise CDP is customizable to fit your needs and allows you to benefit from the latest technologies, while eliminating unnecessary marketing and IT spend ...

Treasure Data enterprise CDP brings together various data across different channels for a single, actionable view of your customer or prospect. It empowers you to gain ...

Dependable and scalable access to data helps make games exciting for viewers and players. Using data to influence product development helps attract larger and more diverse audiences ...

Get a single, unified view of all your customer and prospect data – regardless of format or source – so you can segment more effectively, automate marketing tasks ...

Today, Treasure Data is bringing this sophisticated functionality to businesses everywhere with an enterprise-grade customer data platform (CDP) that provides a unified ...

Join us for an eye-opening look at what drives the gaps in customer experience and the latest Treasure Data capabilities ...

Learn more about the whys and hows of Treasure Data's Customer Data Platform (CDP)

Enrich your knowledge of Customer Data Platform (CDP) with Treasure Data's guides

Pioneer Corporation constantly stays ahead of the digital systems and automotive industry by bringing revolutionary products and services ...

Dentsu, one of the top five global advertising agencies, leverages their deep analytics expertise to deliver data-informed services to their 11,000+ ...

Survios strives to create a more human experience within virtual reality (VR) gaming. The Survios game Raw Data became the first VR-exclusive game ...

Muji, a global retailer known for sustainable products and packaging, planned to grow beyond its 650+ store locations. When they discovered ...

Wish, the “Shopping Mall in Your Pocket,” built one of the most popular mobile shopping apps in the world leveraging Treasure Data’s enterprise ...

Shiseido, the fifth largest maker of cosmetics in the world, added a digital component to their customer loyalty program, pivotal to their customer ...

Subaru – one of the world’s most recognized auto brands – built a high-performance enterprise CDP to turn tire-kicking customers into buyers ...

Kapost, a B2B marketing platform, delivers a unique data-driven content marketing system to high - profile companies such as AT&T, IBM and LinkedIn ...

Read more about Data unification, analysis and activation in Treasure Data case studies ...