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Leveraging Customer Journey Touchpoints for Better Retail Sales


A CDP can help retailers maximize sales performance across all customer journey touchpoint examples via insights-driven marketing and personalization.

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Join Us at Programmatic I/O May 23-25, 2002


Discover how customer data platforms can help you drive more effective digital ad campaigns: Join Us at Programmatic I/O May 23-25 at MGM Grand Las Vegas

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How to Develop a Customer Insights Strategy and Reduce Enterprise Silos


A customer insights strategy ends enterprise silos to create a consistent, personalized customer experience across sales, marketing, and service.

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Customer Data Platform vs CRM: Which Is the Best Enterprise Solution?


The benefits of a Customer Data Platform vs a CRM make it the best enterprise solution, thanks to a richer data foundation and deeper customer insights.

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Preparing for the Cookie-less world with CDP


Marketers are in a bind since with the announcements of the end of third party cookies. Customers still expect personalization, but if your messaging isn’t relevant, it’s just noise. At the same time, customers demand privacy as well. With the gradual phasing out of third-party cookies addressing the latter concern, how can marketers still deliver the personalized experience customers crave?

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Wie wichtig sind Daten bei der digitalen Transformation in Deutschland


On-Demand: Businesstalk am Kudamm Interview mit Jan-Boyke Seemann, Head of Sales Central Europe, Treasure Data: „Wie wichtig sind Daten bei der digitalen Transformation in Deutschland”

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Treasure Data and Sinch Partner to Provide More Personalized Omnichannel Touchpoints in the Era of ‘Conversational Commerce’


Treasure Data, a leading enterprise customer data platform (CDP), today announced a strategic partnership with Sinch, a global leader in cloud communications and mobile customer engagement, to provide more personalized and engaged conversations with customers across different channels.

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Top 3 Customer Data Platform Advantages for Retailers


The top customer data platform advantages for retailers include centralized data, unified consumer profiles, and quality insights for better engagement.