The need for unified customer profiles has driven demand for integrated CDP systems, which simplify creation of those profiles by bundling together the many features needed to create them. On the other hand, composable CDP advocates propose unbundling integrated CDPs for more flexibility. Which is the right choice for you? In this white paper, David Raab, founder of the CDP Institute, explores the many factors you should consider when deciding whether an integrated or composable CDP makes the most sense for your business.
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