Every organization has its challenges in becoming data-driven, finding competitive advantages with their proprietary data, and adhering to changing compliance regulations.
So the question is, where should CIOs, CDOs, technology organizations, and data science teams focus their efforts?
Simple: Start with customer data.
In this playbook, digital transformation leader Isaac Sacolick, president, StarCIO, breaks down the four pivotal steps businesses should take to unite marketing and technology and take their customer data operations to the next level.
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