Data Privacy, Security, and the Importance of Trust
Build a framework for positive customer experiences in the age of data privacy
What’s a good relationship without trust?
In an increasingly digital world, data privacy, security, and trust have become key for businesses seeking to create a positive customer experience. In fact, 94% of consumers say they’re more likely to be loyal to a brand that is transparent about how their data is used.
So, how are leading brands respecting individual privacy preferences, and delivering the hyper-personalized customer experiences that consumers crave?
In this report, we’ll show you:
- How customer expectations on data privacy and security are changing
- The impact of data privacy and data security on the customer experience
- How to develop an enterprise-wide data privacy and governance framework using a CDP
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