What’s a good relationship without trust?
In an increasingly digital world, data privacy, security, and trust have become key for businesses seeking to create a positive customer experience. In fact, 94% of consumers say they’re more likely to be loyal to a brand that is transparent about how their data is used.
So, how are leading brands respecting individual privacy preferences, and delivering the hyper-personalized customer experiences that consumers crave?
In this report, we’ll show you: