Many food and beverage brands enjoy high levels of customer loyalty thanks to their beloved product offerings and special offers. But a competitive market and an increasingly digital shopping environment can jeopardize customer loyalty. To maintain customer loyalty and stay top-of-mind, brands must harness customer data to power a truly omnichannel marketing and sales strategy.
WBR Insights surveyed 100 leaders from brand manufacturers and consumer goods companies across the U.S. and Canada to identify the cutting-edge technologies and strategies brands are currently using to deliver personalization and lasting value to customers.
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