The CDP Industry in APAC
Learn more about the drivers behind the explosive growth of CDPs in APAC
This CDP in APAC report, compiled by the CDP Institute, details the massive, pandemic-driven shifts seen in the Customer Data Platform industry across the Asia Pacific region. Download the report to learn more about:
- The impetus behind the exponential growth in new customer implementations across all major CDP vendors and what’s driving the 317% year-over-year increase in funding for CDP vendors.
- The types of CDPs available on the market, and the regional- and vertical-specific trends driving individual tool adoption.
- How top companies are overcoming implementation, selection, customer privacy protection, and other challenges as they form their CDP strategies for 2022.
- Why some organizations struggle with the “build vs. buy” question; how to calculate a CDP’s value contribution to a digital transformation strategy; balancing organizational maturity, competing budgets, and project prioritization challenges; and even defining what a CDP is.
- How your martech stack needs to evolve in order to meet the challenges of the coming year, as data regulations, the shift to first-party cookies, and customer expectations around real-time, personalized experiences grow.
Looking for even more information? Download the Customer Data Platform Industry in APAC report today.