The CDP Industry in APAC
![The CDP Industry in APAC](https://www.treasuredata.com/wp-content/uploads/placeholder.svg)
Learn more about the drivers behind the explosive growth of CDPs in APAC
This CDP in APAC report, compiled by the CDP Institute, details the massive, pandemic-driven shifts seen in the Customer Data Platform industry across the Asia Pacific region. Download the report to learn more about:
- The impetus behind the exponential growth in new customer implementations across all major CDP vendors and what’s driving the 317% year-over-year increase in funding for CDP vendors.
- The types of CDPs available on the market, and the regional- and vertical-specific trends driving individual tool adoption.
- How top companies are overcoming implementation, selection, customer privacy protection, and other challenges as they form their CDP strategies for 2022.
- Why some organizations struggle with the “build vs. buy” question; how to calculate a CDP’s value contribution to a digital transformation strategy; balancing organizational maturity, competing budgets, and project prioritization challenges; and even defining what a CDP is.
- How your martech stack needs to evolve in order to meet the challenges of the coming year, as data regulations, the shift to first-party cookies, and customer expectations around real-time, personalized experiences grow.
Looking for even more information? Download the Customer Data Platform Industry in APAC report today.