With so much pressure on enterprises to leverage customer data, we wanted to know how companies are moving along the customer data maturity curve.
Are businesses implementing a true customer data strategy? How is that strategy used across the organization—beyond marketing—with sales, customer support, and supply chain management?
To find out, we recently surveyed 491 professionals knowledgeable about their companies’ customer data management strategies. The results reveal what’s working and what is still a challenge. Key findings include:
Better understand how your company’s approach to data strategy development compares with other enterprises. Download your copy of the Customer Data Maturity Study today.