Explore the Evolution of CX Strategies in Retail
Research from WBR Insights reveals how retailers are using customer data beyond marketing to create connected customer experiences – and the challenges that remain.
Customer experience is critical for retailers looking to acquire and retain customers. However, many retail organizations are still struggling to draw data from across the business to inform effective CX strategies.
WBR Insights surveyed 200 retail professionals across the U.S. and Canada to understand how retailers are using customer data to power CX strategies today, the data challenges they face, and how they plan to innovate to meet customer needs in the future.
In this report, you’ll learn:
- The top three CX priorities retailers are focusing on in 2023
- How retailers are using customer data beyond marketing to improve product offerings, in-store customer experiences, and customer service
- Practical tips on how retailers can overcome data challenges, and get a better understanding of the customer journey
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