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Best Examples for Marketing Optimization You Will Actually Use


CDP marketing optimization examples include lead nurturing, audience segmentation, omnichannel messaging, and journey personalization, among others.

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Treasure Data’s CDP for Service Now Available As a Premium App on Genesys AppFoundry


CDP for Service, a Customer Data Platform, Garners Premium App Status on Genesys AppFoundry and Delivers Real-Time Customer Profile Data to Support Agents

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Open Positions


Bring your amazing talents to help us in our mission to simplify data management for our customers.
Arm employees are enthusiastic, data-driven ...

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How To Leverage Customer Experience Insights for More Integrated Marketing


Leverage customer experience insights to help integrate your brand's marketing efforts and better orchestrate the customer journey.

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Create Valuable Connections with The Most Trusted Enterprise Customer Data Platform


As the digital environment becomes more complex and the cookieless future looms large, mastering customer data to deliver memorable experiences and maximum business value is more important than ever.

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Leveraging Customer Journey Touchpoints for Better Retail Sales


A CDP can help retailers maximize sales performance across all customer journey touchpoint examples via insights-driven marketing and personalization.