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CDP The Natural Progression of DMP


Learn how DMP is increasingly evolving into the land of the CDP in this On Demand Webinar with Silverbullet in partnership with Treasure Data.

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CDP Introduction Webinar On Demand


A complete overview of Customer Data Platform Technology. Learn Essential Strategies for Personalizing Your Marketing with Data.

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Customer Data Platform for CPG


Brand marketing is everything for the CPG industry. Transforming products into trusted household names used to be the goal. But that’s no longer enough to win consumer engagement. Simply put, it doesn’t matter if consumers know of a brand. What’s important now is for the brand to know its consumers.

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Advertiser Perceptions: The State of CDPs


CDPs promise data integration, customer journey activation, creative personalization, and privacy compliance, but are they delivering real returns? New research from Advertiser Perceptions explores the current state of CDPs.

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Demo: Personalization and the Customer Experience Cross Channel


Retailers are under immense pressure to provide exceptional customer experiences and distinguish themselves in a highly competitive and ever-changing global marketplace. Today, our phones are handheld shopping malls and social media plays an increasingly important role in driving purchases, collecting feedback, and deepening brand loyalty. In addition, consumer privacy concerns must be your priority above everything else. Treasure Data Customer Data Platform (CDP) puts your data investments to work with an open, flexible platform tailored for retailers, so you efficiently maximize shopper intelligence across your organization.

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Retail: 6 Steps to Better Consumer Engagement


Based on eTail’s 2020 Retail Consumer Survey, this guide is jam-packed with actionable insights for retailers navigating the “new normal.”

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How CPGs Can Win at DTC with Customer Data


Explore the rapidly changing landscape of the CPG industry and what’s needed to build a successful DTC channel.

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How CPG Giant Lion Corp. Uses a CDP to Predict Demand


Lion Corp. is a venerable CPG company whose history dates back to the late 1800s, but it wants to stay on the leading edge in predicting consumer demand—especially from up-and-coming Millennial and Gen Z buyers.

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CDPs: Stripe Makes Customer Data a Profitable Habit


At Stripe International Inc., the effective use of customer data has become a healthy habit. The apparel retailer and lifestyle brand started using customer data to improve its advertising results and grow its customer base.