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How to Develop a Customer Insights Strategy and Reduce Enterprise Silos


A customer insights strategy ends enterprise silos to create a consistent, personalized customer experience across sales, marketing, and service.

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Customer Data Platform vs CRM: Which Is the Best Enterprise Solution?


The benefits of a Customer Data Platform vs a CRM make it the best enterprise solution, thanks to a richer data foundation and deeper customer insights.

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Preparing for the Cookie-less world with CDP


Marketers are in a bind since with the announcements of the end of third party cookies. Customers still expect personalization, but if your messaging isn’t relevant, it’s just noise. At the same time, customers demand privacy as well. With the gradual phasing out of third-party cookies addressing the latter concern, how can marketers still deliver the personalized experience customers crave?

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fifty-five Expands Partnerships to Empower Brands’ Understanding of Customers’ Cross-Channel Journeys


fifty-five Integrates with Treasure Data to Redefine Data-driven Customer Insights for Global Brands and Drive Business Impact

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New Consumer Survey Showcases Shifting Attitudes Towards AI and CX


Today, CDP.com, a one-stop resource for the latest information, news, and analysis on the customer data platform (CDP) industry, released new research on consumers’ perspectives on artificial intelligence (AI) usage in marketing and customer service.

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Why Customer Insights Enrichment May Not Be Enough


Central to optimizing your customers’ journey is omnichannel data collection, and customer insights enrichment from second- and third-party sources takes that information a step further. But without a next best action (NBA) strategy, data alone does not help your brand seal the deal.

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Wie wichtig sind Daten bei der digitalen Transformation in Deutschland


On-Demand: Businesstalk am Kudamm Interview mit Jan-Boyke Seemann, Head of Sales Central Europe, Treasure Data: „Wie wichtig sind Daten bei der digitalen Transformation in Deutschland”

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Treasure Data and Sinch Partner to Provide More Personalized Omnichannel Touchpoints in the Era of ‘Conversational Commerce’


Treasure Data today announced a strategic partnership with Sinch, a global leader in cloud communications and mobile customer engagement.

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Top 3 Customer Data Platform Advantages for Retailers


The top customer data platform advantages for retailers include centralized data, unified consumer profiles, and quality insights for better engagement.