As marketing with third-party cookies and IDFAs declines due to recent announcements by Google and Apple, new survey research by Ad Perceptions reveals that marketers are turning to Customer Data Platforms (CDPs) and to greater use of first-party data to make targeted, personalized appeals and to craft high-quality, profitable, tailored customer experiences (personalized CX). The report also covers other aspects and strategies of marketing in a cookieless world.

Learn how you can use Treasure Data Journey Orchestration to identify patterns and trends in customer behavior, make data-driven decisions, and optimize the customer experience.

New research on customer journey management reveals businesses devote top talent and technology to improve the customer journey but challenges remain.

How U.S. Soccer Drove Awareness for World Cup 2022 Using Braze and Treasure Data

CDP helps brands understand the customer journey and align the right brand actions to build customer loyalty.

Treasure Data helps businesses take control of their data security and privacy to maintain compliance with increasingly complex regulations.

Learn how Treasure Data can help you use customer data for insights, targeting, personalization, and retention to improve customer experience and drive revenue.

Brands can use Treasure Data's CDP to leverage customer journey-based advertising to fine-tune targeting, boost ROI, and cut costs.

A CDP can fuel your brand's customer experience initiatives with a rich customer data foundation and actionable insights.