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Leveraging Customer Journey Touchpoints for Better Retail Sales
A CDP can help retailers maximize sales performance across all customer journey touchpoint examples via insights-driven marketing and personalization.
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Join Us at Programmatic I/O May 23-25, 2002
Discover how customer data platforms can help you drive more effective digital ad campaigns: Join Us at Programmatic I/O May 23-25 at MGM Grand Las Vegas
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Identity Resolution Leader Versium Expands its Integration Network Through Partnership with Treasure Data and Treasure Box Launch
The partnership will bring together Versium’s powerful identity data technology solutions and Treasure Data’s industry best-of-breed smart CDP.
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How to Develop a Customer Insights Strategy and Reduce Enterprise Silos
A customer insights strategy ends enterprise silos to create a consistent, personalized customer experience across sales, marketing, and service.
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Customer Data Platform vs CRM: Which Is the Best Enterprise Solution?
The benefits of a Customer Data Platform vs a CRM make it the best enterprise solution, thanks to a richer data foundation and deeper customer insights.
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Preparing for the Cookie-less world with CDP
Marketers are in a bind since with the announcements of the end of third party cookies. Customers still expect personalization, but if your messaging isn’t relevant, it’s just noise. At the same time, customers demand privacy as well. With the gradual phasing out of third-party cookies addressing the latter concern, how can marketers still deliver the personalized experience customers crave?
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fifty-five Expands Partnerships to Empower Brands’ Understanding of Customers’ Cross-Channel Journeys
fifty-five Integrates with Treasure Data to Redefine Data-driven Customer Insights for Global Brands and Drive Business Impact
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New Consumer Survey Showcases Shifting Attitudes Towards AI and CX
Today, CDP.com, a one-stop resource for the latest information, news, and analysis on the customer data platform (CDP) industry, released new research on consumers’ perspectives on artificial intelligence (AI) usage in marketing and customer service.
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Why Customer Insights Enrichment May Not Be Enough
Central to optimizing your customers’ journey is omnichannel data collection, and customer insights enrichment from second- and third-party sources takes that information a step further. But without a next best action (NBA) strategy, data alone does not help your brand seal the deal.