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Why Credit Saison Chose a CDP over a DMP


After first developing its own DMP and valuable in-house data expertise, Japanese credit card company Credit Saison decided to use the Treasure Data Customer Data Platform (CDP) as the basis for current and future fintech development and financial offerings. Find out why.

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Reuters Automotive Webinar


The automotive industry will survive the aftershocks of this pandemic-induced economic earthquake. However, car buyers may never be the same. As automakers balance their inventory to the new demand, marketers will need to balance their spending across not only variable and fixed spend, but also digital and traditional channels.

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PLAZMA13 APAC: Digital Transformation During Pandemic with Data


PLAZMA is a Digital Transformation Community. This marks the 13th PLAZMA event, and with the current global Pandemic PLAZMA has transformed into a virtual event where participants from across the Asia Pacific region can share their knowledge and experience in pioneering digital transformation across all our organizations.

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Treasure Insights Launch


Treasure Data™ today introduced new product capabilities for its Customer Data Platform (CDP) that provide game-changing analytics to brands. Treasure Data also announced 15 new integrations, bringing the total number of connectors in its network to more than 170. Finally, with this release, Treasure Data launched an in-store SDK (software development kit) that provides retailers a complete, unified view of the shoppers’ journey.

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How-to Guide: Applying Marketing Analytics


Find out how to reduce acquisition costs, increase lifetime value and improve retention with this practical how-to guide. We’ve mapped the campaign steps to help you get the most out of your Treasure Data analytics and reports.

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The Times: Digital Transformation Report


Brands have shifted focus to ecommerce. Leadership has learned how to motivate employees on lockdown. Schools have stepped up and embraced digital.

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Change the Game with Treasure Insights


Treasure Data helps customers with game changing analytics. Today, we introduced Treasure Insights, 15 new connectors and our In-store software development kit (SDK) for retailers.

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CDP Institute: CDP vs. DMP—What’s the Difference?


The independent CDP Institute explains CDPs vs. DMPs, how each works, and which is best for a variety of marketing use cases and applications.

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Advertiser Perceptions CDP Study


A study by Advertiser Perceptions found Treasure Data leads in key CDP categories, including scalability, data security, ID management and resolution, and vision and roadmap.

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Treasure Data Unveils Global Partner Program


Treasure Data Unveils Global Partner Program to Meet Demand for Enterprise Customer Data Platforms.

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Trademarks List


The absence of any Treasure Data trademark, product name, service name or technology name from this list does not constitute a waiver of Treasure Data’s intellectual property rights.

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Treasure Data Logo Use Guidelines


Do not alter or deform the shape of the logo in any way. The logo must appear exactly as shown: the elements, proportions and relationships must not change.