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Customer Data Platform 101 The Fundamentals
Why do you need a customer data platform? This introductory course in the CDP Academy, CDO 101, answers your most pressing customer data questions.
Mapping the Customer Journey Toward Acquisition: Improve Your Lead Generation
A CDP helps translate the customer journey into greater acquisition through dynamic personalization and consumer insights activation.
The ROI in a Customer Data Platform
Forrester Consulting calculated a 802% customer data platform ROI for companies using Treasure Data’s enterprise CDP along with other benefits such as greater conversion rate, improved customer retention, and higher cost savings.
Know When a CDP Upgrade Is Overdue
A CDP upgrade resolves long-standing legacy system pitfalls like limited functionality, inadaptability to modern needs, and weak competitive advantage in today’s digital landscape.
Utilizing Audience Segmentation Software
Use Treasure Data’s enterprise customer data platform to easily create a unified customer profile and marketing messages with customer segmentation data.
Customer Data Governance Solutions
Stay up to date with the changing regulatory standards and guarantee data cleanliness with Treasure Data CDP’s holistic customer data governance framework.
Automotive CDP: Refining Customer Experience
Treasure Data’s customer data platform personalizes the automotive lifecycle for car owners and dealers. Learn more about automotive data solutions here.
Data Security and Privacy: A Complete Guide
Treasure Data helps businesses take control of their data security and privacy to maintain compliance with increasingly complex regulations.
Best Examples for Marketing Optimization You Will Actually Use
CDP marketing optimization examples include lead nurturing, audience segmentation, omnichannel messaging, and journey personalization, among others.