The Power of First-Party Data: Five Ways To Maximize Business Success
Discover how brands and retailers can use first-party data to enhance customer satisfaction, boost loyalty and drive revenue growth.
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Dec. 11 webinar: Retail & CDPs
WEBINAR: Art Sebastian – Unlocking Retail’s Future: CDPs and the Power of Data-Driven Strategies
Join this webinar for retail leaders on December 11 featuring Art Sebastian, former VP of Marketing at Casey’s, Meijer, and Kraft.
Retail Media Networks: Optimizing Data Partnerships with a CDP
Retailers are monetizing their data by creating retail media networks. Treasure Data’s Irene Sibaja breaks down the benefits of RMNs, and the role of the CDP.
The GenAI Agents and Real-time Triggers You Have to Try in Treasure Data CDP
There’s a lot of complexity involved in bringing new campaigns to life. Even with a best-in-class CDP like Treasure Data, the planning alone – who to target, what to say, when to send, where to engage – can take weeks to months. Think about the back-and-forth that happens between your team and partners to bring … The GenAI Agents and Real-time Triggers You Have to Try in Treasure Data CDP
How to Launch a Customer Data Platform Pilot Program
A CDP pilot program can set the stage for short-term success, and achieve long-term goals. Here’s what you need to know to successfully test your CDP use cases.
A Complete Marketer’s Guide to Multi-Touch Attribution and Models
Multi-touch attribution is an attribution model that lets you break down each touch point to make data-driven decisions that inform future marketing efforts.
Consent Management, Data Privacy and Your Customer Data Platform
Data privacy compliance is essential to business success, but can be a challenge to manage. Learn how a CDP can help elevate consent management practices.
Attribution Models: A Complete Guide for Marketers
CDP.com explains what an attribution model is, the different types of attribution models, and how they relate to your sales and marketing efforts.
Making Better Inventory Decisions with Customer Data
Learn how retailers and brands make better inventory management, supply chain, product and demand planning decisions with a connected customer data platform.