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Treasure Data and Sinch Partner to Provide More Personalized Omnichannel Touchpoints in the Era of ‘Conversational Commerce’


Treasure Data today announced a strategic partnership with Sinch, a global leader in cloud communications and mobile customer engagement.

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Top 3 Customer Data Platform Advantages for Retailers


The top customer data platform advantages for retailers include centralized data, unified consumer profiles, and quality insights for better engagement.

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Treasure Data Named a Leader in First Major Evaluation of CDP Market


Treasure Data named a CDP leader in the IDC MarketScape for Data and Marketing Operations Users. This is first major market evaluation in the CDP Market.

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What is Customer Data Management?


What is Customer Data Management (CDM)? How do customer data platforms (CDPs) help to achieve your customer data management strategy? This article explains.

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Treasure Data CDP Now Available in AWS Marketplace to Meet Growing Customer Demand Globally


Treasure Data, a leading enterprise customer data platform (CDP), today announced its availability in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS).

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Treasure Data Announces Omnichannel-First Customer Journey Orchestration Solution


Treasure Data™ announced the introduction of Treasure Data Journey Orchestration, a new, omnichannel-first solution enabling marketers and customer experience (CX) managers to create relevant, high-converting customer experiences at scale that cut across channels, campaigns and business units.

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Treasure Data Appoints Chris Kozloski as Chief Revenue Officer


Treasure Data announced the appointment of Chris Kozloski as the company’s chief revenue officer (CRO). In this critical role, Kozloski will lead strategy and execution for global sales, partnerships and customer success organizations, and report to Chief Business Officer Eugene Saburi.

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New Treasure Data Survey Reveals Consumers are Motivated by Loyalty Programs and Relying More on DTC Brands, BNPL Options


Treasure Data™ today announced the results of a national survey detailing consumers’ purchasing habits and brand engagement preferences for the year to come. The new study identifies consumer behavior trends that point to deeper, more direct connections between retailers, brands and their customers, including the hearty embrace of loyalty rewards programs, a growing reliance on direct-to-consumer (DTC) channels, and an increasing preference towards flexible financing options, such as buy now, pay later (BNPL).

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Treasure Data Announces Support for AWS for Automotive Initiative


Treasure Data, the enterprise customer data platform (CDP), today announced support for AWS for Automotive, an Amazon Web Services, Inc. (AWS) initiative to accelerate the automotive industry’s digital transformation through a comprehensive set of purpose-built cloud capabilities, unmatched experiences, and the broadest partner and developer community.

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THE DIGITAL SHIFT APAC: On Demand


There has been a shift in the view of digital and data. Creating a truly “customer-centric” organization now requires marketers to utilize more first-party data to deeply understand customers, then delivering a seamless relevant experience. Join us as we speak with brand and marketing leaders to explore the future or marketing strategies brands can use to position themselves for success at a moment’s notice. Conversations will span new technologies and offer actionable insights on how to rise above the competition and deliver incredible customer experiences with data.

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Treasure Data Appoints Kimberly Bronstein as Chief People Officer


Treasure Data, the enterprise customer data platform (CDP), today announced the appointment of Kimberly Bronstein as the company’s chief people officer. In this important role, Bronstein will lead Treasure Data’s global human resources (HR) function, focus on enhancing its unique corporate culture, and scale talent acquisition and development initiatives.