Marketing Optimization & Experimentation
Discover how Treasure Data’s marketing optimization software enhances customer journeys and drives growth with top-notch tools to boost your marketing strategy.
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Activating Customer Insights with a B2B CDP
Enhance customer journey data with the right message at the right time, with account-specific analytics from the leading enterprise CDP from Treasure Data.
How To Leverage Customer Experience Insights for More Integrated Marketing
The Information Age is over. Welcome to the Experience Age. In a world where customer experience (and satisfaction) with a brand lends a competitive advantage to rival the product itself, companies must prioritize strategies for shaping customer perception via carefully crafted interactions. This is what makes customer experience insights vital. Let’s take a look at … How To Leverage Customer Experience Insights for More Integrated Marketing
CDP vs. DMP: What’s the difference?
Companies enjoy more benefits with a customer data platform vs. DMP thanks to a superior customer data foundation that enhances all marketing aspects.
Your Customer Data Platform Vendor Comparison Guide
How to choose the right CDP partner for your business needs? In this article, we outline the Top 10 features that should be on your customer data platform vendor comparison checklist.
Understanding the Customer Journey Toward Brand Loyalty
CDP helps brands understand the customer journey and align the right brand actions to build customer loyalty.
Understanding the Customer Journey Toward Brand Loyalty
CDP helps brands understand the customer journey and align the right brand actions to build customer loyalty.
How To Leverage Customer Journey-Based Advertising
Brands can use Treasure Data's CDP to leverage customer journey-based advertising to fine-tune targeting, boost ROI, and cut costs.
Customer Data Platform 101: The Basics
Why do you need a customer data platform? This introductory course in the CDP Academy, CDO 101, answers your most pressing customer data questions.
Collect & Cleanse Customer Data
Learn why data collection and data cleansing need to go hand in hand for effective use of marketing data for unification, personalization and activation.