Customer Data Platform 101: The Basics
Why do you need a customer data platform? This introductory course in the CDP Academy, CDO 101, answers your most pressing customer data questions.
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Collect & Cleanse Customer Data
Learn why data collection and data cleansing need to go hand in hand for effective use of marketing data for unification, personalization and activation.
Customer Data Unification
Learn how customer data unification uses integrated customer data to create unified, omnichannel customer profiles.
Customer Data Personalization & Activation
Learn how to use personalized customer data to boost acquisition, improve CX, engage in real time and increase upsells and cross sells.
Everything You Need to Know About CDPs
What is Customer Data Management (CDM)? How do customer data platforms (CDPs) help to achieve your customer data management strategy? This article explains.
CDP for IT and Customer Data Engineers
Treasure Data’s IT CDP solutions empower IT and data engineers with advanced customer data management tools for enhanced operational efficiency.
Find Trusted Data Through a Valued CDP
Great customer experiences are built on trusted data. Learn how Treasure Data creates personalized, trusted experiences with its Trust for CDP solutions.
How to Deploy a CDP for Marketing Success
This white paper describes how to best select, evaluate, implement and deploy CDPs. It covers strategic considerations, selecting use cases, and more.
How to Apply Marketing Analytics
Learn how to reduce acquisition costs, increase lifetime value and improve retention with this practical how-to guide.
Harness the Power of Predictive Analytics to Boost Marketing Results
Want to know what your customers will do next? Learn how brands reduce churn and deepen loyalty with data, algorithms, and machine learning. This Data-Driven Marketer’s Guide details the use cases for predictive analytics and highlights Treasure Data capabilities.