Essential CDP Use Cases for Customer Data and Analytics
What are the top CDP use cases for customer data analytics today, and how are they helping marketers engage customers more efficiently and effectively?
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Infographic: Are Brands Getting Customer Experience and AI Right?
People are open to AI’s growing role in marketing. But what industries are getting it right, and how can brands improve the customer experience? See the data.
The Forrester Wave™️: Customer Data Platforms For B2C, Q3 2024
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
How to Buy a CDP: The Best RFP Template for Choosing the Right Customer Data Platform
Not sure if your all-purpose software RFP template is up to the task of helping you choose the right customer data platform (CDP)? Afraid you’ll miss a critical feature that makes the difference between a good return on marketing investment (ROMI) and seeing red in the project payback column? Concerned that you don’t know what … How to Buy a CDP: The Best RFP Template for Choosing the Right Customer Data Platform
Treasure Data Named a Leader in Customer Data Platforms for B2C in Independent Analyst Evaluation
Learn why Treasure Data was named a Leader in The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024.
What is GRC, and How Does It Enable Cybersecurity?
Establishing a governance, risk management, and compliance (GRC) framework aligns operations with business goals – while managing risks and regulatory needs.
Google API Data Policy
Services within Treasure Data’s Customer Data Platform platform (“CDP”) may require you to grant access to data in your Google Workspace account (“Google Workspace Data”). If and when you choose to allow Treasure Data’s services to access Google Workspace Data, our CDP application only accesses the Google Sheets file(s) in a folder on the Google … Google API Data Policy
Protected: Treasure Data Email Signature
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What the Rise of In-Store Pickup Means for Retail & AOV
How can retailers with brick-and-mortar stores better compete for consumers? Increasingly, Buy Online, Pick Up in Store (BOPUS)—sometimes abbreviated BOPUIS or BOPIS—has become a compelling answer to this all-important question, and a way that retailers can fight back. Retailers can no longer rely on selling products to consumers—who increasingly see going to the store as … What the Rise of In-Store Pickup Means for Retail & AOV