A Global Approach to Data Governance
Treasure Data’s Helen Huang outlines challenges and steps enterprises can take to achieve global data privacy and governance in this article for VentureBeat.
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eTail Future Customer Journeys Report
Learn how omnichannel retail and brand leaders in the U.S. and Canada are taking a customer-centric approach to elevating e-commerce experiences.
CDP Use Cases for Travel and Hospitality
How travel & hospitality brands can build effective customer journeys, cut costs, and improve marketing effectiveness with a customer data platform.
Data Privacy, Security, Trust, and CDP
Learn how a customer data platform (CDP) can help you build an enterprise-wide framework for data privacy, governance, and security.
VentureBeat: How Data Privacy is Transforming Marketing
Treasure Data partnered with VentureBeat to explore data privacy and data governance trends that are shaping marketing, technology and customer experience.
How CPGs Can Win at DTC with Customer Data
Customer Data Platforms (CDPs) and the unified customer profiles they create—turbocharge CPG direct-to-consumer (DTC) marketing with targeted, segmented appeals that sell.
Unlocking Consumer Situationships
Discover how to leverage consumer situationships for better decisions. Discover insights, trends, and strategies in our latest marketing report
Unlocking Consumer Situationships
Discover how to leverage consumer situationships for better decisions. Discover insights, trends, and strategies in our latest marketing report
customer-data-management
Get the full download on Customer Data Management—what it is, why you need it, and best practices that can make an immediate difference to your business.
CDP RFP Template – Insurance
Treasure Data\’s CDP Request for Proposal Template helps Insurance companies pick the right customer data platform for efficiency, privacy, and growth.