Digital Shift: The Evolving Role of Customer Data

The Age of Moment: What it Means for Customer Data and Marketing Technology

Customer data is essential to nearly every department in your organization. Yet marketing professionals responsible for their firm’s martech strategy often miss the opportunity to shape how their firm uses technology and data to win, serve, and retain customers.

In this session, Joe Stanhope, Vice President and Principal Analyst, Forrester Research, explores the changing landscape of customer data and marketing technology, their impact on digital transformation, and what marketers need to deliver moments that matter most to the customer.

  • The Evolving Role of Customer Data
Featuring
Joe StanhopeJoe Stanhope
VP, Principal, Forrester Research

Joe Stanhope: The Age of Moment