Digital Shift: The Evolving Role of Customer Data

How Unified Customer Data Fuels Customer Retention & Revenue Growth

To succeed in today’s ever-evolving and competitive environment, marketers must break down the silos across teams and channels to consolidate data. By moving toward a unified view of their customers, brands can better personalize their messages and adapt to changing needs and behaviors—both critical factors for driving growth.

In this session, join Treasure Data’s Tom Treanor and Karen Donovan, Senior Manager, Customer Data Platform Program, Stellantis and explore how unified customer data can be utilized to better understand customers throughout their pre- and post-sale journey. They’ll also offer examples to show how a customer data platform (CDP) can be a key driver in increasing retention and revenue growth via personalized experiences.

  • The Evolving Role of Customer Data
  • Automotive
Featuring

Karen DonovanKaren Donovan
Sr. Manager, Customer Data Platform Program, Stellantis

Tom-TreanorTom-Treanor
Chief Marketing Officer, Treasure Data

Stellantis: Customer Data Fuels Growth