Digital Shift: The Evolving Role of Customer Data

Building a Data-Driven Org: Insights from the Innovators

Video: Building a Data-Driven Organization: Insights from the Innovators [Day 1]

Today’s brands have more access to data than ever before. With this abundance of information comes new challenges with identifying what data points derive the most impactful insights. From there, marketers then need to understand how to measure these insights holistically and use the data across the organization—from optimizing spend to sparking new avenues for creativity.

In this session, explore the tools, techniques, and formulas for growth and what it truly means to be a data-driven company in a panel of forward-thinking, innovative marketing leaders from Hyundai, Kellogg’s, and Conde Nast.

  • The Evolving Role of Customer Data
  • CPG
  • Automotive
  • Media & Publishing

Julie BowermanJulie Bowerman
Chief Global Digital Consumer and Customer Experience Officer, The Kellogg Company

Ainul HudaAinul Huda
SVP, Global Head of Audience Development, Analytics and Social, Condé Nast

Angela ZepedaAngela Zepeda
Chief Marketing Officer, Hyundai Motor America

Lucinda SouthernLucinda Southern
Media Editor, Adweek

Building a Data-Driven Org