Digital Shift: The Evolving Role of Customer Data
Building a Data-Driven Org: Insights from the Innovators
Today’s brands have more access to data than ever before. With this abundance of information comes new challenges with identifying what data points derive the most impactful insights. From there, marketers then need to understand how to measure these insights holistically and use the data across the organization—from optimizing spend to sparking new avenues for creativity.
In this session, explore the tools, techniques, and formulas for growth and what it truly means to be a data-driven company in a panel of forward-thinking, innovative marketing leaders from Hyundai, Kellogg’s, and Conde Nast.
- The Evolving Role of Customer Data
- CPG
- Automotive
- Media & Publishing
Featuring
Julie Bowerman
Chief Global Digital Consumer and Customer Experience Officer, The Kellogg Company
Ainul Huda
SVP, Global Head of Audience Development, Analytics and Social, Condé Nast
Angela Zepeda
Chief Marketing Officer, Hyundai Motor America
Lucinda Southern
Media Editor, Adweek