Digital Shift: The Future of CX: When the Brand is (Literally) Everything

Data to Design

Video: Data to Design [Day 2]

Data and technology can remove obstacles, add a new perspective, and provide a more personalized customer experience and improve brand results. Data-driven insights can help you understand who your consumers are, how they shop, what they buy and how they prefer to be engaged. Brands spend a lot of time and money to acquire consumers and retain them, and when you connect with relevant messaging at the right time and place, you will be able to improve your Customer Lifetime Value (CLV).

In this session, join IRI’s Jennifer Pelino as she offers a blueprint for taking insights to design and explores the critical role of CLV.

Attend this session and learn:

  • How to effectively mine Consumer Packaged Goods (CPG) data for key consumer insights
  • How to apply best class practices using data to design the right customer communication
  • How improving CLV can enhance overall performance
  • The Future of CX: When the Brand is (Literally) Everything

Jennifer PelinoJennifer Pelino
EVP Omnichannel, Media COE, IRI Worldwide

Data to Design