Digital Shift: The Future of CX: Getting Real About Enterprise Growth

Disruption: The Catalyst for New Opportunities and Growth

The pandemic sped us into a digitized future, compressing decade’s worth of digital adoption into months. Yet, this time of disruption has provided a unique opportunity for marketers to construct new ways to unlock growth. Recent McKinsey & Company research titled The Growth Triple Play: Creativity, Analytics, and Purpose shows that by unifying creativity, analytics, and purpose, companies can deliver 2 times the growth of their peers. This elite group, comprising only 7% of companies today—has seamlessly fused these three elements, creating long-term growth and a holistic impact.

In this session, hear from Biljana Cvetanovski, Partner at McKinsey & Company and co-author of The Growth Triple Play, to discuss the ever-evolving role of the CMO and how companies can fuel their next wave of growth.

  • Getting Real About Enterprise Growth
  • CPG
  • Hospitality

Peggy Fang RoePeggy Fang Roe
Global Officer, CX, Marriott

Inri MouchetteInri Mouchette
Head of Innovation, Campbell Soup

Ricardo OrtegonRicardo Ortegon
Global VP of MarTech, AB InBev

Catalyst for New Opportunities