Connect Retail Experiences to Maximize Customer Lifetime Value
Customer lifetime value (CLTV) begins with acquisition and ends with advocacy. Without a full view of the customer lifecycle, it’s impossible to effectively engage customers across their purchasing journey.
To adapt to changing consumer behavior, we’ve seen retailers shift focus and investment to:
- Real-time personalization across all channels
- Universal customer views for contact centers
- In-store technology to impact path-to-purchase in real time
- Demand sensing initiatives
- Real-time analytics
You need a unified customer view of shoppers and customer analytics to bridge the gap between online experiences and in-store engagements. Treasure Data provides rich shopper insights by unifying in-store, digital, and customer service data, so retailers can make the best decisions to drive loyalty and growth.
Learn how Treasure Data can connect your shopper’s experiences.
Watch VideoTreasure Data is Trusted by Retailers Worldwide
Retailers use Treasure Data to empower marketers with acquisition, loyalty, and retention programs, as well as store associates with rich customer profiles and recommendations.
“Our new customer data platform built on Treasure Data is fundamentally changing how we communicate with our customers. Blasting emails to everyone who tried samples or bought a particular product won’t lead to customer delight. Detecting a mood swing in each customer and changing the tone of push notifications does.”
Kenji Yoshimoto
Chief analyst for Direct Marketing, Shiseido
Retail & Consumer Industry Innovation in 2021
In short order, retailers reinvented themselves to address rapid changes in consumer habits and local safety restrictions. Now retailers are focused on gaining traction in their digital transformations to meet the demands of the fully digitized consumer.
Check out this eTail report to see which customer data strategies retailers are prioritizing for 2021.
Stripe International Inc. Cuts Unsold Inventory and Boosts Sales with CDP
Apparel retailer and lifestyle brand Stripe International Inc. started using customer data to improve its advertising results and grow its customer base. The results were so compelling that the company quickly expanded the use of its Treasure Data CDP. Stripe now leverages its deep understanding of customers throughout the organization, including:
- Personalized customer journeys and targeted selling in its retail and lifestyle brand businesses
- Synching its supply-chain systems and hyper-localizing store inventory using CDP-powered projections of customer demand based on sophisticated customer behavior models
- Predictive analytics, targeting, and segmentation for better retail results
Engage shoppers throughout the purchasing journey
Retailers are under immense pressure to provide exceptional, real-time customer experiences and distinguish themselves in a highly competitive and ever-changing global marketplace.
Today, our phones are handheld shopping malls and social media plays an increasingly important role in driving purchases, collecting feedback, and deepening brand loyalty. In addition, consumer privacy concerns must be your priority above everything else.
Magic happens when all your customer data is accessible to the right stakeholders for immediate action. Treasure Data enterprise Customer Data Platform (CDP) puts your data investments to work with an open, flexible platform tailored for retailers, so you efficiently maximize shopper intelligence across your organization.
Learn how Treasure Data provides immediate insights and orchestrates buyer journeys with rich shopper profiles for impactful cross-channel engagement.
Unify Online and In-store Shopper Data for Rich Insights
Discover not only what, where, when, and how shoppers’ buy, but why. Make every touchpoint effective with a rich view of every customer.
Learn how retailers connect physical and digital data and tailor the right customer view for every region, function, and location.
Personalize Shoppers’ Experiences to Grow Sales
Better targeting requires tailored insights. Enrich your customer views with product preferences, predictive scores, and recommendations to segment audiences precisely.
Find out how Treasure Data helps retailers reach the right buyers at the right time and in the right places.
Empower Marketers and Sale Associates with Privacy Compliant Shopper Information
Responsibly collect and manage consumers’ data. Reduce your risk of privacy compliance incidents and maintain shoppers’ trust.
Discover how Treasure Data secures customer intelligence, including personally identifiable information (PII) with a broad profile of certifications, audits, and procedures, such as SOC2 Type 2.
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Talk with our experts
We understand that no two companies operate alike. Our professional services team can help you configure a self-managed solution that meets your budget. Our highly attentive technical support staff is always on hand whenever you need assistance.
