The digitization of future car shoppers has arrived sooner than expected. The way people shop for cars today is quite different from the way they used to just a few years ago. So how can you position yourself for success? Take advantage of the data you have to understand what your potential customers are like, and what technologies you need to build a connected customer experience. In this workshop, you will:
Learn how to differentiate yourself from the crowd by taking advantage of the data you already have
Hear from industry experts on driving greater CX, while improving your marketing efficiency
See examples of global OEMs connecting their data through the cloud across ecosystems to influence supply chains, product development, and customer satisfaction
Industry Expert Speakers
Satyan leads the Automotive Line of Business, overseeing the formation and execution of TransUnion’s market strategy and business development initiatives. His business unit serves the entire automotive ecosystem, including OEMs, finance companies and banks, auto dealers, disruptors, and platforms.
Joe is a leading expert on the intersection of marketing and technology. His research focuses on exploring strategies for leveraging technology to deliver relevant and engaging customer experiences.
Thad is an automotive industry expert and a leader in go-to-market strategies. His experience in sales, business development, operations, marketing and product management positions him well to speak authoritatively about enterprise software and automotive solutions.