Why CDP

Why Customer Data Platform (CDP)

People are increasingly expecting more personalized content and better customer experience.

For marketers, it means rethinking the pronouns you use to address them, the formats of content to reach them across devices, the promotions to offer them based on time and context, or the alerts and notifications to push when they step foot in a physical store.

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CDP Usage

But marketers face a challenge: How to build this essential relationship.

Amazon, Google, Facebook, Uber and Airbnb use Customer Data to deliver personalized experience at scale - from Personalized Commerce to Personalized Information and Communication to Personalized Transportation and Hospitality

Soon it will be the norm for everyone.

Proactively pave your path today and secure relevance by using Treasure Data’s Customer Data Platform.

Treasure Data’s Customer Data Platform (CDP) helps marketers to understand customer behavior across devices, locations and time.

Why? Today’s omnichannel customers are leaving digital and physical footprints everywhere.

Take people in the market for a car, considering Toyota (one of our global customers):

They watch videos on Toyota’s website and browse car shopping mobile apps and pricing tools.

They click on auto ads on Facebook and open promotional emails.

They search Google for vehicle type, size and features.

They visit dealer locations for model availability and test drives.

The good news is, most companies have this information on their customers, in the form of 1st, 2nd and 3rd party Customer Data. This includes real-time, historical, known and anonymous identity, behavior, purchase and demographic data from cookies, device IDs, checkout baskets, mailing lists, loyalty programs, social media and point-of-sale (POS) systems.

See whatTreasure Data can do for you

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