Treasure Data

Connected Customer Experience


Start at 11:30 IST- 12.30 IST

March 17, 2023

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Treasure Data

Featured Speaker

Sean Valencia

Marketing Manager, APAC, Treasure Data

Connected Customer Experiences : Tactics and Insights with CDP

People are increasingly expecting more personalized content and better customer experiences, but not at any cost. For marketers, it means rethinking the pronouns you use to address them, the formats of content to reach them across devices, the promotions to offer them based on time and context, or the alerts and notifications to push when they step into a physical store. Customers want special attention, but they also want to understand what’s happening with their data.

TD enterprise customer data platform helps marketers understand customer behaviour across devices, locations, and time. You will get a 360-degree view of your customers for insights, engage the customer and measure interactions to quantify return on investment.

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Discussion Topics

  • How to maximize digital marketing campaign ROI and CLV
  • Tactics to provide innovative, personalized customer experiences
  • Real CDP Case Studies

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