Personalizing the Customer Experience with CDP

Webinar with MERKLE

Customer data is at the center of delivering a personalized, seamless customer experience. As we transition to the cookie-less world, to realize a truly relevant customer experience brands must own more first party data with a privacy focused approach. Then unify the data to gain a deep understanding the customer and activate personalized engagements. Customer Data Platforms have emerged to meet these needs, and have become one of the fastest growing martech solutions.

In this webinar we will explore what the cookie-less world means for personalization, how CDP can be a solution to unify your customer data, and tactics to orchestrate incredible personalized experiences.

  • How to Personalize in a cookie-less world
  • Why CDP should be the foundation of your martech stack
  • Real use cases of personalization with data
  • And more!