THE DIGITAL SHIFT APAC: On Demand

View our DIGITAL SHIFT APAC event on demand. We spoke with brand and marketing leaders to explore the future of marketing strategies brands can use to position themselves for success at a moment’s notice. There has been a shift in the view of digital and data. Creating a truly “customer-centric” organization now requires marketers to utilize more first-party data to deeply understand customers, then delivering a seamless relevant experience.