Optimize in - game performance and the end - user experience


Whether it’s raw event - level data, log files, game development data, microtransaction/eCommerce records, payment or other real - time data, Arm Treasure Data enterprise CDP can unify and analyze all your data so you can personalize the player experience across platforms, devices and applications.

Arm Treasure Data’s platform is proven to handle major worldwide launches when data volume can jump by orders of magnitude. With Arm Treasure Data’s elastic storage and compute power, you can focus on analytics and product development without worrying about data infrastructure and management.

How did a gaming giant increase its user base by 3x?

  • Arm Treasure Data has enabled a single, 360° source of customer intelligence and is tracking users across 20+ games and studios
  • Players get personalized and timely content to keep them excited and engaged, improving player acquisition, retention and monetization

Using Virtual Reality (VR) data

Game company Survios’ VR - exclusive game Raw Data became the first virtual reality (VR) - exclusive game to reach #1 on Steam’s Global Top Sellers list and the first VR game to make $1 million in a month. In order to elevate the player’s journey into something richer, Survios uses data to analyze and optimize the player experience. VR experiences generate 10x the data volume so the complexity of VR data collection is enormous.

By using Arm Treasure Data enterprise CDP as the core platform, this company:

  • Collects server and client data and answer questions about play patterns, user content preferences, control schemes and time spent
  • Can easily identify and prioritize feature development for their games, e.g., they performed character selection and match analysis to optimize hero performance
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Transforming the eSports experience

The world’s fastest - growing sport is live video gaming or eSports, which takes the form of organized, multiplayer competitions, often between professional players. By building games with audiences in mind, Hero.tv, an interactive games company, is reshaping how live gaming can be optimized for Millennials and the streaming generation.

By using Arm Treasure Data enterprise CDP as the core platform, this company:

  • Unifies game development data from Unreal Engine and marketplace data from Steam, in addition to microtransaction, advertising and payments data and Google Analytics, CRM and demographic information
  • Can easily track each and every user interaction from their games, build communities and enhance the eSports experience
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See what Arm Treasure Data enterprise CDP can do for you

Unify player data/behaviors

Link vast amounts of user data/behaviors for unprecedented insights to improve player retention and monetization.

VR or Live video gaming

Ideal for live gaming; enterprise - grade means you’re no longer limited by scale, storage capacity or data type/access.

Prioritize new features

Better understand user preferences in order to prioritize new features or services; test pricing strategies.

Real-time segmentation

Gain the ability to hyper - target the 20% of players who generate 80% of your sales.

Trusted and secure

Enterprise - class security protects your data with encryption at rest and in motion; control permissions and access to data.

Simple and self - managed

Ingest user data from any data source to any output destination without the need for specialized IT staff.

Get Started Today

We understand that no two companies operate alike. Our professional services team can help you custom configure a self - managed solution that doesn’t require IT support. And our highly attentive technical support staff is always on hand whenever you need assistance.

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