Treasure Data: How it works

Our enterprise CDP delivers an end - to - end data pipeline that integrates all your data, allows you to ask any question without limits, and to connect with your customers on their terms.

Collect

Integrate silos of information

  • Collect data from any source—web, mobile, device (IoT) and more.

Cloud Data Lake Diagram

Cloud Data Lake Diagram

  • Add native integrations across marketing, SaaS and database systems.

Treasure Data lets you store and access all of your raw data

Schemaless ingestion to capture all raw event data
Infinite cloud storage capacity, with high availability
Self - managed - no need for assistance from IT

Unify

Unify your enterprise customer and marketing data

  • Use Treasure Data’s Cloud Data Lake for unlimited data acquisition, storage and analysis.

unlimited data acquisition

unlimited data pipeines diagram

  • Build data pipelines that automatically handle dependency resolution, checkpointing and failure recovery, parallel execution, command line integration, and more.

  • Our built-in data collector automatically collects records from various data sources and continuously uploads the data to cloud storage.

Build-in Diagram

Stitch together multiple identities and complex customer profiles for omni - channel marketing

Unify (any format, across any time period)
Hundreds of data integrations available
Retain raw data from all your sources

Analyze

Analyze your customers’ behavior across any product, at any scale

  • Use Audience Builder to create customer segments in batch or real-time. Dynamic profile segmentation lets you model complex customer interactions that do not fall neatly into a template. Create customer segments using a full range of tools: SQL, Machine Learning and visualization.

  • Use machine learning (ML) to automate predictive scoring models that anticipate future customer behaviors.

User Workflow

  • Connect directly to BI Tools for reporting, marketing and sales tools for delivering insights to team members
  • Create reports and dashboards to provide at-a-glance data visualizations of current KPI results and performance.

Dashboard

  • Use machine learning (ML) to automate predictive scoring models that anticipate future customer behaviors.

Real - world ML workflow

Machine Learning Diagram

  • Create reports and dashboards to provide at-a-glance data visualizations of current KPI results and performance.

Focus on your data analytics and let Treasure Data manage your server scaling, storage, infrastructure and security

Maintain a persistent view over the life of the customer
Analyze raw event level data for new insights
AI/ML to build new business intelligence scenarios

Engage

Personalized marketing campaigns that get results

  • Understand customer preferences and buying signals in real time, and deliver personalized offerings based on your insights.

  • Use Personalization API to dynamically change the content to customize your customers’ experience (e.g., on your website).

Machine Learning How To Diagram

  • Syndicate or send the segment data to your target systems (e.g., email marketing systems, marketing automation systems, advertising platforms, CRM, ERP, Cloud Services, SFTP, etc.).

Export and Import Diagram

Deliver what customers want to gain a competitive advantage

Automate the delivery of personalized experiences
Connects to all of your existing marketing tools
Create new segments without technical help