2024 Dates Announced: October 15–16, 2024
Red Rock Casino Resort | Las Vegas, USA
CDP World
The Global Summit for the CDP Industry
The Customer Data Conference
Powered by Treasure Data, CDP World is the new summit for marketing and data leaders striving to level up expertise in customer data, insights, analytics, CX, AI and more.
Hosted at the luxurious 5-star Red Rock Resort in Las Vegas, CDP World brings together the best and brightest minds harnessing the power of customer data platforms (CDPs) for marketing and beyond.
2023 Guest Speakers
2023 Agenda
October 24, 2023 – Day 1
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7:30 – 9:00 AM
Dining & Expo
Breakfast, Badge Pickup & Solution Showcase
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9:00 – 9:05 AM
Talk
Welcome
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9:05 – 9:35 AM
Keynote
Vision & Product Keynote
— Kaz Ohta, Co-founder & CEO, Treasure Data
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9:35 – 10:05 AM
Keynote
It’s 2050 – Your Website Is Deserted. Why? What Now?
Future consumer digital experiences are evolving towards being both more invisible and immersive. One hundred percent of B2C digital executives interviewed by Forrester believe that anticipating the needs of their customers and serving them proactively will create value for their customers and give them a competitive differentiator. Data will both form the foundation and provide the fuel for these experiences. Join this session to understand how Forrester believes the future of consumer experiences will unfold and what you can do today to prepare for that future.— Julie Ask, VP, Principal Analyst, Forrester
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10:05 – 10:45 AM
Panel
Mixing Data & Drinks: Creating the Perfect CDP Cocktail
The use cases for CDPs vary widely, even among companies within the same industry. Discover the different ways marketing and data leaders at some of the world’s largest beverage companies harness CDPs to better connect with consumers.— Ian Curd, Global Lead, Data Foundations, Diageo
— Gautham Sunkara, Director, Product Line Leader – Marketing & eCommerce, Constellation Brands
— Luiz Gama, Global Martech, Consumer Data and CRM, Anheuser-Busch InBev -
10:45 – 11:00 AM
Break
Break
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11:00 AM – 11:20 PM
Keynote
Beyond Content – Enabling Experience Personalization with a CDP
Learn how North America's leading provider of funeral, cremation and cemetery services extends CDP applications to test-and-learn and sales journeys.— Elizabeth Wright, Director of Marketing Intelligence, SCI
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11:20 – 11:55 AM
Panel
Crawl, Walk, Run Your Way to Selecting, Implementing & Scaling a CDP Globally
Leaders from Fortune 500 companies share best practices and pitfalls to consider at key stages of the enterprise CDP journey.— Andres Amezquita VP, Global Digital Marketing Stanley Black & Decker
— Senior Director of Technology, Fortune 500 retailer -
11:55 AM – 12:10 PM
Sponsor
Treasure Data + AWS: Customer Data and the Power of Partnership
— Lisa Hopkins, Global Leader, Advertising and MarTech Partners, AWS
— Irene Sibaja, Director, Partner Relations, Treasure Data -
12:10 AM – 12:15 PM
Talk
Closing Remarks
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12:15 – 5:00 PM
Expo
Solution Showcase
Check out the latest CDP features and capabilities, including demonstrations of:- Artificial Intelligence (AI)
- Real-time 2.0
- Journey Orchestration
- Data Collection & Unification
- Segmentation & Activation
- Experimentation & Analytics
- Data Governance, Security & Privacy
- Partner showcases: AWS, Amazon Ads, Artefact, Acxiom, Infoverity, Braze & Neocom
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12:15 – 2:00 PM
Dining
Lunch
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2:00 – 2:45 PM
Breakout
CDP Confidence Check: Data Privacy, Security & Governance
With growing interest in data, leaders cannot lose sight of building customer experience on a bedrock of trust. This candid discussion will explore the importance of a unified approach to data governance, security and privacy to build and maintain customer trust.— Aysha Khan, CIO/CISO, Treasure Data
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2:00 – 2:45 PM
Breakout
Tech Talk: Unlock Real-Time Marketing Excellence with Treasure Data
Master real-time engagement with Treasure Data CDP. Discover Treasure Data's real-time trigger capabilities and real-time personalization for exceptional CX.— Vipul Singh, Senior Solution Architect, Treasure Data
— Dimitrios Koromilas, Director of Solutions, EMEA, Acxiom -
3:00 – 3:45 PM
Breakout
Data Harmony: The Power of CDPs in Modern Retail
Explore the dynamic landscape of retail and branding through the lens of customer data platforms. Led by the former head of marketing and digital for Casey's, a Fortune 500 retailer, this session will cover why understanding your customer is paramount and how a CDP serves as the linchpin in your marketing technology.— Art Sebastian, Founder, Retail Strategist, Nexchapter
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3:00 – 3:45 PM
Breakout
Tech Talk: Enabling True Omnichannel Experiences with Journey Orchestration
Take an expert-led deep dive into the capabilities of Treasure Data’s Customer Journey Orchestration. Drive better customer experiences across customer lifecycles and strategies to bolster adoption across your organization.— Eric Myers, Senior Solutions Consultant, Treasure Data
— Brandon Moore, Managing Consultant, Infoverity -
4:00 – 4:45 PM
Breakout
The Anatomy of a Value Driving CDP Use Case
“Use case” can mean lots of different things in lots of different scenarios. Discover and learn what defines a proper CDP use case, while drawing inspiration from the work of Constellation Brands.— Jason Derene, Director of Business Value Strategy, Treasure Data
— Jeff Sorenson, Martech Solutions Architecture Director, Constellation Brands -
4:00 – 4:45 PM
Breakout
Tech Talk: Getting Ready for Generative AI & Personalization
Explore how generative AI will drive hyper-personalization, the challenges of using gen AI today, and how you can prepare your organization to succeed in this new landscape.— Vishal Patel, Director, Solution Engineering, Treasure Data
— Ronak Shah, Senior Partner Solution Architect, AWS
— Florian Thiebaut, Managing Partner, Artefact -
5:00 – 6:30 PM
Break
Break
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6:30 – 9:30 PM
Dining
Dinner + "Level Up" Bash
An evening of entertainment, dining, and the launch of our new CDP community.
October 25, 2023 – Day 2
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7:30 – 9:00 AM
Dining & Expo
Breakfast & Solution Showcase
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9:00 – 9:05 AM
Talk
Welcome
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9:05 – 9:35 AM
Keynote
The Moments That Matter: Building the Flywheel to Accelerate Customer Engagement
Today’s environment is defined by constant disruption. Empowered consumers, evolving technology, and a shifting economy offer companies a once-in-a-generation opportunity to differentiate and succeed by adopting new methods for understanding, orchestrating, and delivering customer experiences. This session will explore the changing landscape of customer data and marketing technology and discuss how brands can innovate based on these trends to power customer engagement and meet the requirements for marketing in 2023 and beyond.— Joe Stanhope, VP, Principal Analyst, Forrester
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9:35 – 10:05 AM
Panel
How Data Is Driving a Mainstream Movement in U.S. Soccer
Many of the world’s largest global soccer tournaments are coming to American soil this decade. With greater spotlight on its sport, see how the U.S. Soccer Federation engages and grows its passionate community of fans.— Ross Moses, VP, Business Ventures, U.S. Soccer Federation
— Skye Reymond, Director of Data Science, U.S. Soccer Federation -
10:05 – 10:30 AM
Keynote
Player Journeys Leveraging the Full Power of the CDP
Dive into the CDP journey of the global interactive entertainment company Take-Two Interactive. Learn how Take-Two uses Treasure Data as a Swiss Army knife to power automated player journeys and more.— Stuart Morrison, SVP, Marketing Technology Take-Two Interactive
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10:30 – 10:45 AM
Break
Break
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10:45 AM – 11:10 AM
Keynote
Attention Economy, Audience Engagement & Augmented Intelligence
In an increasingly attention-deficit economy, building meaningful audience engagement must bring together the best of human creativity and machine intelligence.— Max Gabriel, President, IIRIS, Informa
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11:10 – 11:25 AM
Sponsor
Nestlé and Artefact: The Art and Fact of Transforming Your Business Through the CDP
Get an inside look into Artefact’s successful Treasure Data CDP implementation across multiple Nestlé brands. Learn how it taps into a vast ecosystem, encompassing more than 15 brand websites and engaging with over 15 million unique active consumers.— Alexandra Mangeard, Partner, Brazil & LATAM, Artefact
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11:25 AM – 11:55 PM
Fireside Chat
Fireside Chat: Inflection Points & The Role of Change Management
This sitdown with Cameron Davies, Chief Data Officer of Yum! Brands (Taco Bell, KFC, Pizza Hut, etc.), will explore how leaders can drive change and success in the new era of data, analytics and AI.— Cameron Davies, Chief Data Officer, Yum! Brands
— Ryan Willette, VP, Customer Account Management, Customer Success & Solution Engineering, Treasure Data -
11:55 AM – 12:00 PM
Talk
Closing Remarks
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12:00 – 3:00 PM
Expo
Solution Showcase
Location
Red Rock Casino Resort & Spa
11011 W Charleston Blvd, Las Vegas, NV 89135
Go “all in” with CDP World at the Red Rock Casino Resort & Spa in Las Vegas, Nevada, USA.
Nestled amongst the gateway to Red Rock Canyon and yet just 10 short miles from the famous Las Vegas strip, the 5-star Red Rock Resort offers the perfect balance of relaxation and excitement. Register here to book a discounted stay by October 20.
Frequently Asked Questions
Q: How much does it cost to attend?
A: The CDP World event is free to attend. Guests will be responsible for booking and paying for their travel costs including airfare and hotel.
Q: Is food included?
A: Meals will be provided for free for the duration of the event.
Q: What is the dress code?
A: Business casual attire is recommended.
Q: I can’t make it in person, will there be virtual sessions?
A: Sessions will be available on-demand after the event. Follow Treasure Data on X, Instagram, and LinkedIn to get live updates from CDP World.
Q: Which airport should I fly into?
A: Las Vegas Airport (LAS) is located 20 minutes from the Red Rock Resort.
Q: Where should I stay?
We have a discounted room block at the Red Rock Resort, the venue for CDP World, but rooms are going quickly, so book soon.
Q: When can I pick up my badge?
A: Registration opens at 8 a.m. on the first day of the conference.
Q: Is CDP World accessible to those with disabilities?
A: The Red Rock Resort strives to accommodate the needs of guests with disabilities. For more information, visit this page.
Q: I have special dietary needs. Can you accommodate me?
A: Yes. Please make sure to notate your dietary restrictions during registration. A code will be added to your badge when you pick it up.
Q: Will you offer translation services?
A: Yes, we will have translation from English/Japanese & Japanese/English during the general session and breakout sessions for those that need the service.
Q: I need to convince my manager to let me attend CDP World. Is there a justification letter?
A: Yes, you can download it here.
Q: What if I need to apply for a visa?
A: If you need to apply for a travel visa, please contact us for an invitation letter.
Pre-register for CDP World 2024
Join us in Las Vegas, USA, October 15–16, 2024 to:
- Learn from other Global 2000 leaders with real-world success stories about how they’re transforming business outcomes with customer data
- Be inspired by analysts and thought leaders sharing the future of customer experience and Customer Data Platforms
- Connect with peers in break-out sessions to gather actionable takeaways
Complete the form to share your interest and we’ll reach out to you when registration opens.
2023 CDP World Sponsors
AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.
Artefact
Artefact is a global data-driven services company specializing in consulting for data transformation and digital & data marketing. We help companies transform data into business impact by delivering tangible results across the entire value chain. Our approach is unique. We sit at the intersection of consulting, marketing and data science, and our data-driven solutions put consumers at the heart of companies’ digital transformation strategies. Artefact is an independent global network with 20 offices in 16 countries (across Europe, Asia, Latin America, North America and Africa), and we work with some of the world's largest brands, such as Samsung, L'Oréal and Sanofi.
Our 1200+ people are experts in data consulting, data marketing and digital activation, and our teams work together to help our clients innovate effectively. We use proprietary cutting-edge AI technologies and an agile MLOps methodology to deploy AI projects rapidly, scale efficiently, and guarantee success.
Acxiom
Acxiom partners with the world’s leading brands to create customer intelligence, enabling data-driven marketing experiences that generate value for people and for brands. The experts in identity, the ethical use of data, cloud-first customer data management, and analytics solutions, Acxiom makes the complex marketing ecosystem work, applying customer intelligence wherever brands and customers meet. By helping brands genuinely understand people, Acxiom enables experiences so relevant and respectful, people are willing to explore new brands and stay loyal to those they love. For more than 50 years, Acxiom has improved clients’ customer acquisition, growth, and retention. With locations in the US, UK, China, Poland, and Germany, Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies, Inc. (IPG).
Infoverity
Founded in 2011, Infoverity is a global enterprise data management consultancy with a mission to simplify enterprise information and make it more useful and profitable. Infoverity provides strategy, implementation, and managed services across CDP, MDM, PIM, Data Integration, Data Quality, Analytics, and other solutions. Infoverity approaches CDP and the greater marketing technology space from an enterprise data management best practices mindset to build flexible business solutions that are built to last and adapt. Infoverity has deep expertise across industry verticals which enables a business-first approach to technology, ensuring successful business outcomes are paramount to the execution of every project.
Neocom
Neocom makes product discovery effortless with its mission to enable companies to understand and delight their customers with Guided Product Discovery. With Neocom’s discovery solution companies eliminate choice overload and use zero-party data to deliver profound customer insights to clients. Using Neocom, businesses can proactively impact their customers' purchasing decisions, strategically steering sales, and thus significantly contributing to the achievement of economic and corporate objectives. Neocom was founded in 2020 and is led by a seasoned management team.
Braze
Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune’s 2023 Best Workplaces in New York, 2023 UK Best Workplaces for Women by Great Place to Work, and Fortune’s 2022 Best US Workplaces in Technology. The company is headquartered in New York with 10+ offices across North America, Europe, and APAC.