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Replacing Your CDP

Get this expert guide, co-authored with David Raab of CDP Institute, on the key steps to orchestrate a successful customer data platform (CDP) replacement.

The Power of First-Party Data: Five Ways To Maximize Business Success

Discover how brands and retailers can use first-party data to enhance customer satisfaction, boost loyalty and drive revenue growth.

WEBINAR: Art Sebastian – Unlocking Retail’s Future: CDPs and the Power of Data-Driven Strategies

Join this webinar for retail leaders on December 11 featuring Art Sebastian, former VP of Marketing at Casey’s, Meijer, and Kraft.

The GenAI Agents and Real-time Triggers You Have to Try in Treasure Data CDP

There’s a lot of complexity involved in bringing new campaigns to life. Even with a best-in-class CDP like Treasure Data, the planning alone – who to target, what to say, when to send, where to engage – can take weeks to months.  Think about the back-and-forth that happens between your team and partners to bring ... The GenAI Agents and Real-time Triggers You Have to Try in Treasure Data CDP

CDP Institute: CDP vs. DMP—What’s the Difference? – Treasure Data

CDP Institute explains CDPs vs. DMPs & which is best for retargeting, new customer prospecting, CRM integration, personalized product recommendations & more.

How to Pick the Right CDP with Forrester VP

Watch Forrester Principal Analyst, Joe Stanhope and Treasure Data to talk about selecting the ideal CDP for your business, understanding current trends, and discovering valuable use cases.

Best Examples for Marketing Optimization You Will Actually Use

CDP marketing optimization examples include lead nurturing, audience segmentation, omnichannel messaging, and journey personalization, among others.

How To Leverage Customer Experience Insights for More Integrated Marketing

Customer journeys take place in a digital landscape dotted with hundreds of touchpoints. Use CX insights to craft relevant journeys.

Stages of the Customer Journey

Examine each of the customer journey stages and how to make the most of each step.