Customer experience is a broad term that refers to how your customers feel about your company and its brand. It’s essentially a customer’s evolving opinion of your company, based on all of their interactions and impressions over time.

Customer experience is everything. Learn how to put customer insights to use so you can boost acquisition, improve CX, engage in real time and conquer your cross-sell and upsell goals. Start now, for free.

Take the heavy lifting out of customer insights and segmentation. Use your CDP to use AI and machine learning to do that on your behalf. Sound too good to be true? Not remotely. Find out how.

Stop wasting money on advertising to duplicative or out of date customer profiles. Start personalizing at scale. Learn how customer data unification can make your marketing and your spend more effective in this free course.

When it comes to marketing data, avoid the old adage: Garbage in, garbage out. Learn collecting the right data and ensuring its accuracy is paramount for the success of your marketing efforts, today.

Social media analytics is the practice of deriving business insights from data mined from social networks such as Facebook, Twitter, and Instagram. As a subfield of social media marketing, social media analytics enables businesses to identify trends and takeaways from how people discuss products, brands, and events online.

Social media analytics tools are software applications used to intake, process, interact with, and visualize social media data. They are essentially the nuts-and-bolts of how a marketer turns social media data into actionable insights.

Search engine optimization (SEO) analysis is the practice of auditing a website to identify opportunities to improve its placement in search engine results. A related goal is not only to improve search engine results placement (SERP), but also to boost actual organic referral traffic from those search results. Organic referral traffic is one of the basic SEO metrics marketers measure as a part of their overall program.

Programmatic advertising, also called programmatic marketing, is the use of software tools to automatically purchase digital ads. A display advertising strategy, programmatic advertising relies on computers and algorithms to buy ad placements based on data.

Product analytics is concerned with using data to understand how people actually use a product. This is to be distinguished from how a company intends for customers to use a product, or how (or why) a customer thinks they might use a product.