Page

Derive Customer Insights


Take the heavy lifting out of customer insights and segmentation. Use your CDP to use AI and machine learning to do that on your behalf. Sound too good to be true? Not remotely. Find out how.

Page

Customer Data Unification


Stop wasting money on advertising to duplicative or out of date customer profiles. Start personalizing at scale. Learn how customer data unification can make your marketing and your spend more effective in this free course.

Page

Collect & Cleanse Customer Data


When it comes to marketing data, avoid the old adage: Garbage in, garbage out. Learn collecting the right data and ensuring its accuracy is paramount for the success of your marketing efforts, today.

Page

Engage Digital Native Shoppers in Stores


“Digital native” doesn’t mean “digital only”, but digital natives do have different expectations when it comes to shopping–digitally and in store. Many retailers struggle to understand digital natives’ shopping habits, and have very different opinions on what digital natives prefer.

Page

What Is Social Media Analytics?


Social media analytics is the practice of deriving business insights from data mined from social networks such as Facebook, Twitter, and Instagram. As a subfield of social media marketing, social media analytics enables businesses to identify trends and takeaways from how people discuss products, brands, and events online.

Page

What Are Social Media Analytics Tools?


Social media analytics tools are software applications used to intake, process, interact with, and visualize social media data. They are essentially the nuts-and-bolts of how a marketer turns social media data into actionable insights.

Page

What Is SEO Analysis?


Search engine optimization (SEO) analysis is the practice of auditing a website to identify opportunities to improve its placement in search engine results. A related goal is not only to improve search engine results placement (SERP), but also to boost actual organic referral traffic from those search results. Organic referral traffic is one of the basic SEO metrics marketers measure as a part of their overall program.

Page

What Is Programmatic Advertising?


Programmatic advertising, also called programmatic marketing, is the use of software tools to automatically purchase digital ads. A display advertising strategy, programmatic advertising relies on computers and algorithms to buy ad placements based on data.

Page

What Is Product Analytics?


Product analytics is concerned with using data to understand how people actually use a product. This is to be distinguished from how a company intends for customers to use a product, or how (or why) a customer thinks they might use a product.

Page

What Is Omnichannel vs. Multichannel Marketing?


Omnichannel marketing and multichannel marketing may sound similar, but they refer to wholly distinct strategies. Omnichannel marketing means that you are delivering seamless, integrated experiences across every medium of customer engagement.

Page

What Is Omnichannel Marketing?


Omnichannel marketing centers on delivering consistently integrated shopping experiences to customers across every touchpoint or “channel”. These channels include all types of customer engagement, including web, mobile, social, events, physical stores, and more.

Page

What Is Native Advertising?


Native advertising is a form of paid display advertising that closely matches the media in which it appears. One of the most common examples of native advertising is the publication of a sponsored article on a news website, or a sponsored post on a blog.