Mobile marketing is the practice of connecting with prospects and customers on their smartphones and other mobile devices, such as tablets or smartwatches. It is a multichannel digital marketing strategy that spans multiple communication channels, including text/SMS messaging, email, mobile apps, mobile websites, push notifications, social apps, and other media.

Email marketing is a digital communications strategy for sending messages to customers or prospects via email. While this includes direct sales or marketing communications, email marketing encompasses a broad range of messaging. Examples include customer service updates, company events, topical news, and useful tips for getting the most out of a product.

Ecommerce marketing is the end-to-end process of generating traffic and sales in an online store. This includes all stages of the online customer journey, from awareness to conversion to retention and advocacy. This practice relies on ecommerce analytics and customer journey analytics to optimize all aspects of the digital consumer experience.

A demand side platform, or DSP, is a software tool for digital advertisers to automate their ad buys across multiple exchanges from a single interface. A DSP enables advertisers to place real-time bids on ad inventory based on a variety of preset criteria, including audience segments, pricing, and geo-location data.

Conversion rate optimization, or CRO, is a form of ecommerce marketing that uses data and best practices to increase the percentage of online visitors who complete a desired behavior. A conversion is often thought of in terms of an online purchase, but can refer to many desired outcomes, such as a website visitor signing up for an email newsletter or participating in a webinar.

Content marketing is the development and publication of various types of media to help cultivate a target audience, such as prospective customers for a product or service.

Affiliate marketing is a results-oriented program where a business pays a third party for referring new customers or visitors, usually to its online store or other website. Affiliate marketing became popular with the growth of online shopping.

You’ve collected all your raw data, now what? This retail touchpoints special report shows you how retailers are using business intelligence programs to draw out valuable insights from customer data.

Customer experience is a broad term that refers to how your customers feel about your company and its brand. It’s essentially a customer’s evolving opinion of your company, based on all of their interactions and impressions over time.

Customer experience is everything. Learn how to put customer insights to use so you can boost acquisition, improve CX, engage in real time and conquer your cross-sell and upsell goals. Start now, for free.

Take the heavy lifting out of customer insights and segmentation. Use your CDP to use AI and machine learning to do that on your behalf. Sound too good to be true? Not remotely. Find out how.